Brantley Gilbert PURCHASE, N.Y. — Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the brand’s Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter’s high-energy live shows and authentic lyrics. The Academy of […]
SIMI VALLEY, Calif., Jan. 25, 2013 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, today announced Sarah Baxter of Simi Valley High School (Simi Valley, Calif.) as its 2012-13 Gatorade National Girls Cross Country Runner of the Year. Baxter was surprised with the news at school by Allyson Felix, […]
PURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ — Pepsi will elevate “Best New Artist” category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMYs. In addition to serving as the presenter of the “Best New Artist” category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy and […]
PURCHASE, N.Y., Jan. 14, 2013 /PRNewswire-USNewswire/ — Lipton Iced Tea announced today, ‘Game On,’ a nationwide sweepstakes with “Dance Central 3” only available on Kinect for Xbox 360, to get consumers on their feet and dancing. From now through April 30, consumers can pick up specially marked bottles of ready-to-drink Lipton Iced Tea and visit www.GameOnPromo.com to see if they have won instant […]
PepsiCo and Anheuser-Busch InBev are collaborating on joint promotions and in-store marketing for the first time, according to a story by Ad Age. The collaboration will take place in the days leading up to the Feb. 3 Super Bowl.
PURCHASE, N.Y., Jan. 11, 2013 /PRNewswire/ — Today through January 20, 2013, consumers can vote for their favorite Aquafina-inspired design submitted as part of the Aquafina ‘Pure Challenge’ at Facebook.com/Aquafina and be entered for a chance to win a trip to the “Project Runway” Season 11 finale. Narrowed down from the pool of design submissions gathered over the past month, the […]
PURCHASE, N.Y., Dec. 28, 2012 /PRNewswire/ — Pepsi and Beyonce are inviting fans to help make this year’s Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever. Beginning on Saturday, December 29th, fans are encouraged to submit photos of specific “poses” in hopes of being selected for a chance of a lifetime – […]
As energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and Red Bull has slightly decelerated, according to a consumer price index (CPI) report released Friday by Morgan Stanley.
SAMMAMISH, Wash., Dec 18, 2012 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, recently announced Max Browne of Skyline High School (Sammamish, Wash.) as its 2012-13 Gatorade National Football Player of the Year. Browne, a two-time Gatorade Washington […]
The PepsiCo shuffle continues. After revealing a multi-million dollar marketing partnership with Beyonce and recent plans to “drinkify” snacks, the carbonated soft drink giant announced that it has added another sweetener to Diet Pepsi, according to the Associated Press.
An new online petition is calling for PepsiCo to stop formulating its Gatorade line of sports drinks with brominated vegetable oil, an ingredient tied to flame retardant chemicals, according to The New York Times.
PURCHASE, N.Y., Dec. 12, 2012 /PRNewswire/ — Aquafina and “Project Runway” announce today they have teamed up to launch the “Aquafina Pure Challenge,” a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design. “The Aquafina Pure Challenge” is inspired by Aquafina’s commitment to […]
Aiming to pump new life into its beverage division, PepsiCo is developing a range of snack-based drinks, according to The Financial Times. Speaking at Beverage Digest’s Future Smarts conference in New York yesterday, PepsiCo chairman and CEO Indra Nooyi said that the company has a “whole range of products… in the pipeline that are value-added products that can be snacks made into beverages.”
PepsiCo has named Brett O’Brien, a 12-year veteran of the company, as senior vice president and general manager of Gatorade’s North American business, according to an internal memo obtained by The Chicago Tribune. O’Brien takes the reins of the number one selling sports drink brand following the departure of Sarah Robb O’Hagan, who left PepsiCo in August.
