Soda’s comeback is still in full swing this week, in the guise of Poppi’s (now permanent) revival of one of its best-selling LTOs and AriZona’s philanthropic take on a Brooklyn classic. Plus protein cold brew from Wandering Bear, Mingle Mocktails’ new mood-boosting drinks and much more.
With a consistent network of grocery and natural channel accounts under its belt, functional beverage brand Melting Forest is hoping to begin growing like mushrooms after the addition of new VP of growth and strategy Micah Urbach.
Functional mushroom drink maker Odyssey has raised $6 million in a new funding round backed primarily by family offices and individual investors, as the Florida-based company seeks to build on expansion gains from 2023 this year.
Mushroom elixir maker Odyssey is traversing the East Coast; Genius Juice’s new line of functional Boost Shots are now available in Erewhon stores in California; Kratom seltzer brand Mitra9 announced via LinkedIn that its 12 oz. drinks are now being sold in Hy-Vee stores.
