Distribution: VALR Gets Midwestern, Odyssey Lands In Airport Channel
In recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
Odyssey Mushroom Elixir
by Odyssey Elixir
Distribution: No Cap! Grows SoCal Footprint; Fruga Debuts in Sprouts
Better-for-you soda brand No Cap (stylized as NO CAP! Soda Pop) has added SoCal distributors John Lenore & Co. and various Anheuser-Busch InBev houses to its fleet of DSD partners.
New Products: Poppi Cream Soda Returns; Mingle Mocktails Is In the ‘Mood’
Soda’s comeback is still in full swing this week, in the guise of Poppi’s (now permanent) revival of one of its best-selling LTOs and AriZona’s philanthropic take on a Brooklyn classic. Plus protein cold brew from Wandering Bear, Mingle Mocktails’ new mood-boosting drinks and much more.
Melting Forest’s Mushroom Bevs Ready for Growth with Channel Expansion, Innovation
With a consistent network of grocery and natural channel accounts under its belt, functional beverage brand Melting Forest is hoping to begin growing like mushrooms after the addition of new VP of growth and strategy Micah Urbach.
Odyssey Raises $6M As Brand Embraces “Straight Up Energy” Identity
Functional mushroom drink maker Odyssey has raised $6 million in a new funding round backed primarily by family offices and individual investors, as the Florida-based company seeks to build on expansion gains from 2023 this year.
Distribution Roundup: Odyssey Journeys Into 7-Eleven
Mushroom elixir maker Odyssey is traversing the East Coast; Genius Juice’s new line of functional Boost Shots are now available in Erewhon stores in California; Kratom seltzer brand Mitra9 announced via LinkedIn that its 12 oz. drinks are now being sold in Hy-Vee stores.