Startup brands Odyssey Functional Energy and Melting Forest are among the two most recognizable mushroom energy drinks on the market, but following a rebrand from Odyssey last month the two companies are now exploring different paths to growing their business.
Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.
Odyssey Elixir is taking “New Year, New You” all the way as the company unveiled this week a comprehensive brand refresh, including new packaging and a new name: Odyssey Functional Energy.
In recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
Better-for-you soda brand No Cap (stylized as NO CAP! Soda Pop) has added SoCal distributors John Lenore & Co. and various Anheuser-Busch InBev houses to its fleet of DSD partners.
Soda’s comeback is still in full swing this week, in the guise of Poppi’s (now permanent) revival of one of its best-selling LTOs and AriZona’s philanthropic take on a Brooklyn classic. Plus protein cold brew from Wandering Bear, Mingle Mocktails’ new mood-boosting drinks and much more.
With a consistent network of grocery and natural channel accounts under its belt, functional beverage brand Melting Forest is hoping to begin growing like mushrooms after the addition of new VP of growth and strategy Micah Urbach.
Functional mushroom drink maker Odyssey has raised $6 million in a new funding round backed primarily by family offices and individual investors, as the Florida-based company seeks to build on expansion gains from 2023 this year.
Mushroom elixir maker Odyssey is traversing the East Coast; Genius Juice’s new line of functional Boost Shots are now available in Erewhon stores in California; Kratom seltzer brand Mitra9 announced via LinkedIn that its 12 oz. drinks are now being sold in Hy-Vee stores.
