Brand News
Feb 3, 2026Last Updated Feb 13, 2026Mushroom Energy Brands Take Diverging Paths to MainstreamStartup brands Odyssey Functional Energy and Melting Forest are among the two most recognizable mushroom energy drinks on the market, but following a rebrand…
Jan 28, 2026Last Updated Jan 28, 2026Distribution: The Zero Proof Hits TargetOnline retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail…
Jan 14, 2026Last Updated Jan 16, 2026Odyssey Elixir Unveils Total Brand Refresh, Including New NameOdyssey Elixir is taking “New Year, New You” all the way as the company unveiled this week a comprehensive brand refresh, including new packaging and a new…
Dec 18, 2025Last Updated Dec 19, 2025Distribution: VALR Gets Midwestern, Odyssey Lands In Airport ChannelIn recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
Dec 1, 2025Last Updated Dec 5, 2025Distribution: No Cap! Grows SoCal Footprint; Fruga Debuts in SproutsBetter-for-you soda brand No Cap (stylized as NO CAP! Soda Pop) has added SoCal distributors John Lenore & Co. and various Anheuser-Busch InBev houses to its…
Sep 19, 2025Last Updated Sep 22, 2025New Products: Poppi Cream Soda Returns; Mingle Mocktails Is In the ‘Mood’Soda’s comeback is still in full swing this week, in the guise of Poppi’s (now permanent) revival of one of its best-selling LTOs and AriZona’s philanthropic…
Aug 18, 2025Last Updated Aug 22, 2025Melting Forest’s Mushroom Bevs Ready for Growth with Channel Expansion, InnovationWith a consistent network of grocery and natural channel accounts under its belt, functional beverage brand Melting Forest is hoping to begin growing like…
Feb 9, 2024Last Updated Feb 16, 2024Odyssey Raises $6M As Brand Embraces “Straight Up Energy” IdentityFunctional mushroom drink maker Odyssey has raised $6 million in a new funding round backed primarily by family offices and individual investors, as the…
Sep 6, 2023Last Updated Sep 6, 2023Distribution Roundup: Odyssey Journeys Into 7-ElevenMushroom elixir maker Odyssey is traversing the East Coast; Genius Juice’s new line of functional Boost Shots are now available in Erewhon stores in…