
Deal Season: If You Can’t Beat ‘Em, Buy ‘Em
Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.
Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.
Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.
After surveying beverage retailers across the U.S., senior analyst Bonnie Herzog of Wells Fargo finds optimism in the overcast.
Today the PepsiCo Foundation announced two grants geared towards improving the health and wellness of America’s kids through the power of physical activity and good nutrition.
A news publication and several environmentally conscious Californians are questioning Nestle Waters North America Inc.’s actions in Cabazon, Calif., the location of a company-owned facility that produces Arrowhead Mountain Spring Water.
Indra Nooyi, the CEO of PepsiCo, recently discussed the challenges of balancing work with the rest of her life.
For the first time ever, 7UP is partnering with Insomniac to broadcast the largest multi-day music festival in North America through a new online experience called “Electric Daisy Curated.”
Pepsi® today releases the complete 11-track Pepsi Beats of the Beautiful Game album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of the world’s most popular game – football.
SoBe® is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign.
To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign.
Today, Pepsi announced a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way.
Pure Leaf™ Iced Tea, a product of The Pepsi Lipton Tea Partnership, proudly announced today it is continuing its partnership with Gail Simmons, TV personality and Special Projects Director at FOOD & WINEmagazine, to support the campaign’s mission of bringing fresh fruits and vegetables to communities nationwide.
Designed to enliven the brand’s 2014 football campaign, the Pepsi “Live For Now” collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT.
Senomyx, Inc., a leading company using proprietary taste science technologies to discover, develop and commercialize novel flavor ingredients for the food, beverage and flavor industries, announced today that PepsiCo, Inc. has exercised its option to extend the companies’ collaborative agreement related to Senomyx’s sweet-taste technology for an additional two years, through August 2016.