Brand News
Aug 17, 2010The Flow: Coca-Cola Names Leaders; BAWLS is BackON TOP In anticipation closing of its purchase of Coca-Cola Refreshments and Coca-Cola North America, the Coca-Cola Company has appointed 28 executives to lead…Aug 10, 2010The Flow: New Leaf cuts staff; Hansen’s Big QuarterON TOP Despite New Leaf Brands' growth, the company still had to cut back on staff. Link Hansen Natural reported increased sales in the second quarter of 2010.…Aug 6, 2010The Flow: ABA Finds ads “Misleading”; Vibranz reviewedON TOP The American Beverage Association denounced new NYC subway ads that are intended to raise awareness of sodas’ nutritional content as “misleading.” Link…Jul 19, 2010Pepsi Unveils New Ad Campaign Based Upon Classic “Diner” SpotPURCHASE, N.Y., July 19 /PRNewswire/ — In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for…Jul 1, 2010Pepsi Refresh Project To Award $1.3 Million In Grant Funding to Help Gulf CommunitiesPURCHASE, NY – JULY 1, 2010 – The Pepsi Refresh Project, a more than $20 million initiative designed by Pepsi to fund good ideas, big and small, that help…Jun 11, 2010The Flow: New CEO at Red Bull NA; Kirban: Vita still indieON TOP New CEO for Red Bull North America – Stefan Kozak, the head of Red Bull's operations in Latin America and in Canada, has been named as the new CEO of…Jun 10, 2010Last Updated Sep 9, 2015PepsiCo Issues Open Call for Innovation Incubator ProgramPURCHASE, N.Y., June 4 /PRNewswire/ — PepsiCo today launched an innovation incubator program called PepsiCo10, an open call for promising start-ups in media,…Jun 1, 2010Last Updated Sep 9, 2015Gatorade’s New G Series Pro Line up Now Available at Dick’s Sporting GoodsCHICAGO, June 1 /PRNewswire/ — To extend availability of its G Series Pro line in the premium sports performance channel, The Gatorade Company, a division of…May 5, 2010GNC Hosts the Exclusive National Retail Launch of The Gatorade Company’s G Series Pro Sports Nutrition LinePITTSBURGH, PA, May 04, 2010 (MARKETWIRE via COMTEX) — GNC, the nation’s premier specialist retailer of sports nutrition products for elite athletes and…Apr 23, 2010The Pepsi Refresh Project Announces 32 New Grant Recipients to Receive a Total of $1.3 Million to Refresh the WorldPURCHASE, N.Y., April 23 /PRNewswire-FirstCall/ — Pepsi today announced the latest round of Pepsi Refresh Project Grant recipients, who have been collectively…Apr 20, 2010The Mountain Dew DEWmocracy 2 Campaign Empowers Brand Loyalists Nationwide to Create and Launch the Next New DEWPURCHASE, N.Y., April 20 /PRNewswire-FirstCall/ — PepsiCo’s Mountain Dew is once again tapping the collective intelligence of its most passionate consumers to…Apr 16, 2010The Flow: Stevia in Europe may nudge U.S.; Maine Root visitsON TOP EU opinion could nudge stevia in the U.S. – An opinion published Wednesday by the European Food Safety Agency could have a ripple effect on U.S. food…Apr 9, 2010Last Updated Sep 9, 2015Pepsi Beverages Company and Tampico Beverages Announce Distribution AgreementSOMERS, N.Y. and CHICAGO, Ill., April 9 /PRNewswire-FirstCall/ — Pepsi Beverages Company (PBC), a division of PepsiCo, Inc. (NYSE:PEP), and Tampico Beverages,…Mar 30, 2010The Flow: Coke announces leadership; bottled water enduresON TOP The Coca-Cola Co., Inc. announced that Brian P. Kelley has been appointed to lead the integration of The Coca-Cola Company’s and Coca-Cola Enterprises’…