Reed's Ginger Brew: Goji Ginger

Reed’s Goji Ginger Culture Club Kombucha is a product that feels very much like an extension of what Reed’s has been doing in the ginger beer space. Specifically, it has a rather pronounced ginger flavor, which does a nice job of mellowing out the vinegary flavor of the kombucha. While there is added goji berry, lemon juice, and yerba mate extract, these flavors cannot really be distinguished from the mix. Still, the flavor is enjoyable, so long as you are someone that enjoys the flavor of ginger. To that end, they’ve done a nice job, especially in creating something that should have a relatively mainstream appeal (if such a thing exists for kombucha). Visually, the 13.5 oz. clear glass bottle feels nice in the hand. The clear label looks nice, but seems to have technical issues with being applied on the curved glass (every bottle we have seen has bubbles). Furthermore, their choice of color for the text on the back is difficult to read as it’s very close to the color of the liquid. Otherwise, the product is easily identifiable as a product of Reed’s, which may or may not help this product (will the fact that a soda company is making kombucha make sense?). Overall, we like what’s inside the bottle, but the label could stand to be improved.