Scheckters: OrganicEnergy

Scheckter’s Organic Energy is a USDA Organic Certified energy drink that is made 11 percent fruit juice, including lemon, pomegranate, and elderberry. The result is a very fruity taste profile, with a tart berry flavor and a citrusy aroma. Compared with other energy drinks on the market today, this seems like an approach that should have almost universal appeal, especially with the drink’'s lack of energy bite. Functionally, the product contains ginseng and caffeine (135mg from guarana, green tea, and raw green coffee bean). Visually, the product definitely looks like something that is taking a “good-for-you” angle. The font choice is clean and straightforward, with a mix of simple script, lowercase, and narrow font treatments. The only real visual element that has been added is a small leaf to the Sheckter’s logo, which plays to the organic nature of the product. While the product isn’t overly flashy, it’s looks clean and polished, which gives it a subtle sophisticated look that seems perfect for an organic energy drink. Overall, really solid flavor, formulation, and package design.