Marketing: Blake Lively’s ‘Betty’ Drinks Join Holiday Menu at Serendipity3
Betty Buzz and Betty Booze are collaborating with New York City restaurant Serendipity3 on a limited edition holiday menu, “Sip into the Season,” available through December.
Seedlip
by Seedlip LTD
New Adult Non-Alc Entries Challenging Top Brands; Pressure On Price Increases
The adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ.
“Not Anywhere Close To A Ceiling”: Six Questions with The Zero Proof’s Sean Goldsmith
Adult, non-alcoholic beverage retailer The Zero Proof was one of the early adopters of offering the sober curious community ecommerce options for non-alc beverages. Co-founder Sean Goldsmith talked to BevNET about the company’s expansion into wholesale and what he sees in the future for the non-alc set.
Report: Consumers, Categories Growing for Non-Alc Brands
A new report by spirit accelerator Distill Ventures highlighted non-alcoholic beverages and spirits evolution into a fast-moving segment with products ranging across different use occasions and need states.
Seedlip Launches First Ad Campaign “Drink to the Future”
Four years ago Seedlip launched the world’s first range of non-alcoholic spirits. Today, leading a global movement, Seedlip is excited to unveil its first advertising campaign by And Rising, as the brand continues to drive change in what and how we drink today and in the future.