Brand News
Nov 18, 2025Last Updated Nov 18, 2025Marketing: Blake Lively’s ‘Betty’ Drinks Join Holiday Menu at Serendipity3Betty Buzz and Betty Booze are collaborating with New York City restaurant Serendipity3 on a limited edition holiday menu, “Sip into the Season,” available…
Aug 19, 2025Last Updated Aug 19, 2025New Adult Non-Alc Entries Challenging Top Brands; Pressure On Price IncreasesThe adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices…
Sep 7, 2023“Not Anywhere Close To A Ceiling”: Six Questions with The Zero Proof’s Sean GoldsmithAdult, non-alcoholic beverage retailer The Zero Proof was one of the early adopters of offering the sober curious community ecommerce options for non-alc…
Oct 7, 2022Report: Consumers, Categories Growing for Non-Alc BrandsA new report by spirit accelerator Distill Ventures highlighted non-alcoholic beverages and spirits evolution into a fast-moving segment with products ranging…Jan 7, 2020Last Updated Jan 7, 2020Seedlip Launches First Ad Campaign “Drink to the Future”Four years ago Seedlip launched the world’s first range of non-alcoholic spirits. Today, leading a global movement, Seedlip is excited to unveil its first…