Latest News from BevNET Live Winter 2013

Preliminary Agenda for BevNET Live Winter ’13 is Now Available Preliminary Agenda for BevNET Live Winter ’13 is Now Available

Preliminary Agenda for BevNET Live Winter ’13 is Now Available

by BevNET.com Staff

We’ve released the preliminary agenda for BevNET Live Winter ’13, and it’s packed with veteran and expert presentations and panel discussions on the most critical aspects and trends affecting the beverage industry today. The two-day conference will feature a wide range of topics including current data insights from IRI and SPINS, deep dives on capital investment and consumer acquisition, and new distribution and retail opportunities.

BevNET Live: Avoid the Legal Pitfalls for HPP with Attorney Justin Prochnow BevNET Live: Avoid the Legal Pitfalls for HPP with Attorney Justin Prochnow

BevNET Live: Avoid the Legal Pitfalls for HPP with Attorney Justin Prochnow

by Jeffrey Klineman

Prochnow, who has handled civil litigation and regulatory filings for some of the most cutting-edge food and beverage companies in the country, will provide guidelines for claims by entrepreneurs who are working with or are considering enterprises in high pressure processing (HPP) and other novel techniques that can affect food quality, safety, and marketability.

Last Call: Pitch Your Brand at the “New Beverage Showdown 6” at BevNET Live; Only 1 Spot Remaining! Last Call: Pitch Your Brand at the “New Beverage Showdown 6” at BevNET Live; Only 1 Spot Remaining!

Last Call: Pitch Your Brand at the “New Beverage Showdown 6” at BevNET Live; Only 1 Spot Remaining!

by BevNET.com Staff

It's last call for brands hoping to take part in BevNET Live’s signature competition, the New Beverage Showdown presented by Venturing & Emerging Brands (VEB). The competition, which will be held on December 9 & 10 at the Loews Hotel in Santa Monica, Calif., gives beverage entrepreneurs an opportunity to showcase their business plan and new products and receive immediate feedback from a judging panel comprised of successful and well-respected industry veterans.

BevNET Live: Avoid the Boom-Splat! With GoodBelly CEO Alan Murray BevNET Live: Avoid the Boom-Splat! With GoodBelly CEO Alan Murray

BevNET Live: Avoid the Boom-Splat! With GoodBelly CEO Alan Murray

by Jeffrey Klineman

Underlying GoodBelly's growth has been a potent focus on consumer acquisition -- a strategy based on the idea that the cost of building a devoted consumer is one that has long-term value and can lead to a high return on that investment. During a talk at BevNET Live, Murray will describe for the BevNET audience the ways he worked to prepare GoodBelly to enact that strategy, and help attendees understand the key elements that can allow them, too, to align their marketing and distribution efforts.

BevNET Live: Michael Jacobson of CSPI to Speak BevNET Live: Michael Jacobson of CSPI to Speak

BevNET Live: Michael Jacobson of CSPI to Speak

by Jeffrey Klineman

Why is BevNET so excited to announce that Michael Jacobson, the co-founder and executive director of the organization – whose priorities so often clash with that of the beverage industry – is speaking at BevNET Live in Santa Monica? Because the essence of what Jacobson represents from an advocacy level, the overall health and wellness of the public, is one of the key inspirations for many entrepreneurs in the new generation of beverage companies.

BevNET Live: Top Sales Execs from Vita Coco, Honest Tea and Talking Rain Explore Growth Strategy BevNET Live: Top Sales Execs from Vita Coco, Honest Tea and Talking Rain Explore Growth Strategy

BevNET Live: Top Sales Execs from Vita Coco, Honest Tea and Talking Rain Explore Growth Strategy

by Jeffrey Klineman

David Kearns, Chuck Muth, and Jeff Popkin, who are in charge of sales for three of the most talked-about entrepreneurial beverage brands in recent years, will join a discussion at BevNET Live on the importance of setting a proper plan for a company as it grows – setting expectations for the sales team, the supply chain, and the wholesale and retail community to create what “crisp execution” while also juggling the concerns of investors, consumers, and other stakeholders.

BevNET Live: The Money Comes In — Now What? BevNET Live: The Money Comes In — Now What?

BevNET Live: The Money Comes In — Now What?

by Jeffrey Klineman

During his talk, "Moving Beyond Bootstrapping? Here's What More Capital Solves -- and Doesn't," Lerner will discuss the ways that an increased capital investment gave his brand access to the cash it, like all brands, desperately needed to be able to grow and scale. The talk will show that money doesn't solve everything, however, as Lerner will also provide thoughts about the ways he felt that capital was successfully deployed -- and some of the ways he'd have used it differently.

Early Registration Discount for BevNET Live Winter ‘13 ENDS TOMORROW; Sampling Bar Application Now Available Early Registration Discount for BevNET Live Winter ‘13 ENDS TOMORROW; Sampling Bar Application Now Available

Early Registration Discount for BevNET Live Winter ‘13 ENDS TOMORROW; Sampling Bar Application Now Available

by BevNET.com Staff

The early registration discount for BevNET Live Winter ’13 ENDS TOMORROW, and it will not be extended again. Tickets are going fast, and the event WILL SELL OUT, so don’t delay any longer! For those who are already registered to the conference, today we are opening up applications for BevNET Live’s popular Sampling Bar.