BevNET Magazine
Innovation Spring 2007

Cover Story



Learning from the Super 7

Innovation is most important when it comes to getting a thirsty consumer to overcome their reliance on the tried and true and turn to a new product. It's finding the new space between water and wine, and wedging it into a crowded cooler so that it doesn't just take a slot or a shelf, but creates a whole new door of beverages in a heretofore unrecognized product class like bottled waters or energy drinks.