Beverage School
Course: Retail Management
Lessons
Brokers
- What is a broker?
- Should I have someone managing my broker relations?
- Are all brokers the same or are there unique roles for Food and Beverage brokers?
- What's a typical markup or percentage that a broker is going to want?
- What advice would you give to avoid ending up in a discount bin at Walmart or other discount chains?
Channel Strategy
- Debbie Wildrick discusses channel strategies and outline different retail styles
Category Management
- What is category management?
- Will I need to hire someone as a category manager for my product?
- What are common pitfalls brands run into?
- How should I define my brand story. How will it help connect with retailers?
- What are some important components to brand growth?