BevNET Live Winter 2015

Dec 7 - 8, 2015
Santa Monica, CA
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Final Agenda for BevNET Live Winter 2015

  • 7:30 AM
    -
    8:00 AM
    Registration, Breakfast and Networking
  • 8:00 AM
    -
    9:30 AM
    New Beverage Showdown 10 Semifinal Round presented by Venturing & Emerging Brands

     Watch Video

  • 9:30 AM
    -
    10:00 AM
    Networking Break
  • 10:00 AM
    -
    10:15 AM
    Welcome & Year In Review
    • John Craven, CEO & Founder, BevNET
    • Jeffrey Klineman, Editor-in-Chief, BevNET
    • John Craven, CEO & Founder, BevNET
    • Jeffrey Klineman, Editor-in-Chief, BevNET

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  • 10:15 AM
    -
    10:40 AM
    Keeping the Soul of the Premium Brand
    • Joth Ricci, President, Stumptown Coffee
      Joth Ricci, President, Stumptown Coffee -

      Joth Ricci

      President, Stumptown Coffee

      Joth Ricci is currently the President of Stumptown Coffee in Portland, OR. Previous to Stumptown, Joth led a team on strategic advisory to beverage industry, evaluation of investment opportunities and overall business development, as a Managing Partner at First Beverage Group. He was also the President & CEO of Jones Soda Company (JSDA) in Seattle, WA , and the General Manager of Columbia Distributing Company, a multi-category beverage distributor in the Pacific Northwest, after holding positions of VP of Human Resources and Process Improvement; and VP of Sales and Marketing . Joth also spent nearly a decade in various sales and marketing management positions with McNeil Consumer Healthcare/Johnson & Johnson - WA, OR, CA, PA . He is a current advisory board member for Ninkasi Brewing Company and DRY Soda Former Board Member of the Jones Soda Company, Rising Beverage Company (Activate Drinks), and the Thomas Kemper Soda Company BS Business Education from Oregon State University; Past President of the Oregon State Alumni Association; Board of Trustees at Oregon State University

    • Joth Ricci, President, Stumptown Coffee

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  • 10:40 AM
    -
    11:05 AM
    From Biohacking to Beverages
    • Dave Asprey, Founder, Bulletproof
      Dave Asprey, Founder, Bulletproof -

      Dave Asprey

      Founder, Bulletproof

      Dave Asprey, founder of Bulletproof and author of New York Times bestseller The Bulletproof Diet, is a Silicon Valley investor and technology entrepreneur who spent two decades and over $300,000 to hack his own biology. Dave lost 100 pounds without counting calories or excessive exercise, used techniques to upgrade his brain by more than 20 IQ points, and lowered his biological age while learning to sleep more efficiently in less time. Learning to do these seemingly impossible things transformed him into a better entrepreneur, a better husband, and a better father. Dave is the creator of the widely popular Bulletproof Coffee, host of the #1 health podcast, Bulletproof Radio, and author of the New York Times bestselling book, The Bulletproof Diet. Through his work Dave provides information, techniques and keys to taking control of and improving your biochemistry, your body and your mind so they work in unison, helping you execute at levels far beyond what you'd expect, without burning out, getting sick, or allowing stress to control your decisions. Dave's newest venture, the first Bulletproof Coffee shop and cafe, is scheduled to open in Santa Monica, California in mid 2015.

    • Dave Asprey, Founder, Bulletproof

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  • 11:05 AM
    -
    11:30 AM
    Bigger Company, Bigger Stakes: How Risks Evolve with Growth
    • Kevin Klock, CEO, Talking Rain
      Kevin Klock, CEO, Talking Rain -

      Kevin Klock

      CEO, Talking Rain

      Kevin Klock has more than 23 years of experience in the food and beverage industry. An engineer by training, Klock helped Talking Rain grow more than 300 percent in sales less than two years since taking over as president. He is now CEO as the company and brand continue to thrive and grow. A graduate of Oregon State University with a BS in chemical engineering, Klock has a unique approach to business management that marries his operational and scientific background with a passion for building strong teams that collaborate to achieve success. He has a keen understanding of the food and beverage industry from many perspectives and a unique expertise in turning around businesses. His first opportunity to lead a business to success was at Ralston Purina, soon after graduating from college. As the production supervisor overseeing international operations, Klock turned a money-losing venture into a profitable operation. He further developed those same business and operational skills at Nestlé where he spent seven years in a variety of operations and leadership positions. Again, he successfully turned around an unprofitable manufacturing facility as the production manager for the FoodServices Division. From Nestlé Kevin moved on as a plant manager for Dairy Farmers of America in a facility producing Frappucino for the Pepsi/Starbuck’s joint venture. Once more, he proved his ability to achieve profitability by balancing business acumen with operational efficiency. Klock began at Talking Rain in 2006 as vice president of operations. In May 2010 he took the helm as senior vice president and general manager and then president in 2011. Since taking the leadership role at the company, he has guided Talking Rain with a strategic focus on Sparkling ICE – a 20-year old brand that Klock helped grow from $10 million to more than $400 million in sales.

    • Kevin Klock, CEO, Talking Rain

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  • 11:30 AM
    -
    11:50 AM
    Magnifying Innovation at Retail
    • Jesus Delgado-Jenkins, EVP and Chief Merchandising Officer, 7-Eleven, Inc.
      Jesus Delgado-Jenkins, EVP and Chief Merchandising Officer, 7-Eleven, Inc. -

      Jesus Delgado-Jenkins

      EVP and Chief Merchandising Officer, 7-Eleven, Inc.

      Jesus H. Delgado-Jenkins is the executive vice president and chief merchandising officer for 7-Eleven, Inc. In this role, he is responsible for the company’s merchandising operations, category management, new product introduction, new category and profit center development, store sets, marketing and merchandise communications, and fresh foods. He also is a member of 7-Eleven’s executive committee. He brings a wealth of leadership and convenience store expertise to 7-Eleven® stores from a variety of senior management positions. Most recently, Delgado-Jenkins was the president and CEO of JNI, LLC, a convenience store-acquisition company. Prior to JNI, he served as the chief financial officer and deputy chief operating officer for the U.S. Treasury Department.

    • Jesus Delgado-Jenkins, EVP and Chief Merchandising Officer, 7-Eleven, Inc.

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  • 11:50 AM
    -
    12:15 PM

    Panel: After the Showdown
    Featuring past winners:

    • Daina Trout, Co-Founder and CEO, Health-Ade
    • Daren Myers, Co-Founder, Rau Chocolate
    • Austin Allan, Founder and CEO, Tio Gazpacho
    • Daina Trout, Co-Founder and CEO, Health-Ade
    • Daren Myers, Co-Founder, Rau Chocolate
    • Austin Allan, Founder and CEO, Tio Gazpacho

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  • 12:15 PM
    -
    12:30 PM
    Announcement of BevNET's Best of 2015, New Beverage Showdown Finalists

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  • 12:30 PM
    -
    1:45 PM
    Lunch, Sample Bar and Networking
  • 1:45 PM
    -
    2:30 PM

    Breakout Session Round 1

    • Global Consumer Purchasing and Consumption Trends - Part I: Making my Life More Meaningful 
      Jim Dicks, Sales Management & Business Development, Tetra Pak - Sponsored by Tetra Pak
    • Understanding Flavor Infusions
      Rachel Zemser, Founder, The Intrepid Culinologist - Sponsored by Draco
    • Boards, Leadership, and Communications
      Alan Murray, CEO, GoodBelly; Jeremy Halpern, Partner, Nutter, McClennen & Fish LLP; Brad Barnhorn, Board Member/Advisor to Food & Beverage Companies
    • The Straddle: Executing Channel Expansion From Natural to Conventional
      Neil Kimberley, VP Strategy & Development, Essentia Water; Debbie Wildrick, Chief Strategy Officer, Metabrand

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  • 2:45 PM
    -
    3:30 PM

    Breakout Session Round 2

    • Global Consumer Purchasing and Consumption Trends - Part II: Simplifying My Life
      Jim Dicks, Sales Management & Business Development, Tetra Pak - Sponsored by Tetra Pak
    • Model DSD: Aquahydrate and Hensley
      Joe Gleason, VP Sales West, Aquahydrate
    • Comparative Financial Models for Growth
      Mike Burgmaier, Managing Director, Whipstitch Capital; Jeff Church, CEO, Suja; Bill Creelman, CEO, Spindrift; Alan Murray, CEO, GoodBelly
    • Diversity in Natural Foods: Understanding Challenges, Setting Goals
      Group Discussion with Jeffrey Klineman, Editor-in-Chief, BevNET; Nikki McCord, Founder, McCord Consulting Group

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  • 3:30 PM
    -
    5:30 PM
    BevNET Live Tabletop Expo - Featuring thirty exhibitors, snacks, and a beer/wine happy hour.
  • 6:30 PM
    -
    10:30 PM
    BevNET Live Afterparty powered by BevForce - Networking, open bar, food trucks and live music in Marina Del Rey.
  • 8:00 AM
    -
    9:00 AM
    Registration, Breakfast and Networking
  • 9:00 AM
    -
    9:05 AM
    Welcome
  • 9:05 AM
    -
    9:30 AM

    Mainstreaming Health & Wellness: Winners & Losers

    • Kathryn Peters, EVP, SPINS
    • Brian Reed, Principal, Market Structure, IRI
    • Kathryn Peters, EVP, SPINS
    • Brian Reed, Principal, Market Structure, IRI

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  • 9:30 AM
    -
    9:50 AM

    Out of the Trenches, On the Run - Suja's Big Year

    • Jeff Church, Co-Founder & CEO, Suja
      Jeff Church, Co-Founder & CEO, Suja -

      Jeff Church

      Co-Founder & CEO, Suja

      Jeff Church is co-founder and CEO of Suja Juice and has enjoyed a career of numerous successful entrepreneurial ventures, including a multi-million dollar private equity firm that focused on acquisitions of middle market manufacturing and distribution companies. Before that, Church, who holds an MBA from Harvard, served as president and general manager of various divisions within ERICO International Corporation, as well as held associate and senior positions at Morgan Stanley and Ernst & Young, respectively.

    • Jeff Church, Co-Founder & CEO, Suja

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  • 9:50 AM
    -
    10:15 AM

    Scaling Fast: The DSD Rationale

     

    • David Smith, Founder & CEO, High Brew Coffee
      David Smith, Founder & CEO, High Brew Coffee -

      David Smith

      Founder & CEO, High Brew Coffee

      David Smith is the Founder/CEO of High Brew Coffee, the country's first RTD Cold-Brewed coffee available nationally. He and his wife discovered the benefits of cold-brew coffee while sailing their catamaran throughout the Eastern Caribbean. Nothing else delivered the natural energy and refreshing taste than cold-brewed iced coffee. They home-schooled their children while navigating the tropical islands for six months before returning to Austin to start High Brew. Previously, David co-founded Sweet Leaf Tea in 1998 where he was the VP of Sales and Marketing until Nestle acquired the company in 2011. David is co-founder of Rhythm Superfoods and Live Soda and sits on the boards Primizie Snacks and Austin EastCiders. David graduated with a BS in Economics and a minor in Business from the University of Texas in Austin in 1997. He remains in Austin with his wife, daughter and son.

    • David Smith, Founder & CEO, High Brew Coffee

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  • 10:15 AM
    -
    10:40 AM
    Networking and Sample Bar
  • 10:40 AM
    -
    11:15 AM

    New Beverage Showdown 10 Final Round Part 1 presented by Venturing & Emerging Brands

     

     Watch Video

  • 11:15 AM
    -
    11:40 AM

    Strategic Introduction: C-Fresh

    • Scott LaPorta, President, Bolthouse Farms
    • Scott LaPorta, President, Bolthouse Farms

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  • 11:40 AM
    -
    12:05 PM

    The Push Point Strategy For Company Growth

    • Kent Pilakowski, President & Founder, IGNITE Sales Management and Consulting
      Kent Pilakowski, President & Founder, IGNITE Sales Management and Consulting -

      Kent Pilakowski

      President & Founder, IGNITE Sales Management and Consulting

      After 13 years with General Mills, Kent has covered all aspects of the CPG industry. Winning awards throughout his career, his experience spans from category management to channels strategy to trade optimization to customer management to retail execution and more. A "category captain" in the natural/organic space, his final role at General Mills was directing the sales operations, trade marketing, and category management for the Small Planet Foods organic division. In 2007, he created IGNITE to take advantage of what he saw as the most significant white space in the industry: strategic sales management. During his tenure with Small Plant Foods, he witnessed many brands who needed more than what was at that time offered in the food space for emerging brands. What was missing was a more holistic view of growth and the strategy that drives it - focused on sales, but including all aspects of brand and product development. IGNITE's partnership model of shared goals amplifies the power of this broad strategic vision. Through IGNITE, Kent has developed a team and a structure that right sizes corporate process to small business. That same team also provides strategic leadership and management on the manufacturer side, in order to take full advantage of the ever-important broker, retailer, and distributor relationships.

    • Kent Pilakowski, President & Founder, IGNITE Sales Management and Consulting

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  • 12:05 PM
    -
    12:30 PM

    Leading With Purpose in a Rapidly Changing Category

    Jimmy Rosenberg, Founder, Evolution Fresh

    • Jeff Hansberry, President, Evolution Fresh
      Jeff Hansberry, President, Evolution Fresh -

      Jeff Hansberry

      President, Evolution Fresh

      Jeff has enterprise-wide responsibility for the business unit within Starbucks. Jeff oversees sales, brand management, product development, finance, partner resources, and our state of the art Juicery in Rancho Cucamonga, California. He is committed to driving revenue, profit and brand growth across all Evolution Fresh channels. This includes the cold-pressed juice and handcrafted smoothies sold at Starbucks stores, at Whole Foods and other natural food retailers, as well as the growing amount of natural and premium grocery retailers across the U.S. and Canada. Since Starbucks acquisition of Evolution Fresh in December 2011, Evolution Fresh has re- launched the brand, opened retail stores and expanded its availability to more than 15,000 locations nationwide. This expansion furthers growth plans to lead the development of the $1.6 billion super-premium juice category. Leading up to this role Jeff was responsible for integrating company’s retail and channel development business in the China Asia Pacific region. He also has deep knowledge and experience with Starbucks Channel Development and Emerging Brands from his time leading the business unit, increasing distribution through Consumer Packaged Goods (CPG), and growing the company’s retail presence through foodservice, licensing and franchising. Jeff joined Starbucks in June 2010 as president, Global Consumer Products and Foodservice, launching Starbucks direct consumer products business and introducing new brands and products to more markets around the world. This included packaged coffee, K-Cups, ready-to- drink coffee, ice cream, chocolate and Tazo teas and drinks. Jeff is an experienced leader with deep understanding of sales and takes pride in developing high-performing organizations. Prior to joining Starbucks, Jeff served as vice president and general manager for E&J Gallo Winery where he was responsible for leading the company’s flagship popular priced brand portfolio. His background also includes 17 years at Procter & Gamble where he held leadership positions in sales, marketing and general management, both in the U.S. and abroad.

    • Jeff Hansberry, President, Evolution Fresh

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  • 12:30 PM
    -
    1:45 PM
    Lunch, Sample Bar and Networking
  • 1:45 PM
    -
    2:00 PM

    Collaborative Innovation: You Can't Do It Alone and Win

    Rachel Doll, Marketing, Tetra Pak (Presented by Tetra Pak)

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  • 2:00 PM
    -
    2:25 PM

    Different Service in a Tight Market: The Evolution of Juice Served Here

    • Alex Matthews, CEO, Juice Served Here
    • Alex Matthews, CEO, Juice Served Here

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  • 2:25 PM
    -
    3:00 PM

    New Beverage Showdown Final Round Part 2 presented by Venturing & Emerging Brands

     

     Watch Video

  • 3:00 PM
    -
    3:25 PM

    Friends in Packaging: The Year in Review

    • Blake Mitchell, Partner, Interact Boulder
    • Becky Nelson, Partner, Bex Brands
    • Blake Mitchell, Partner, Interact Boulder
    • Becky Nelson, Partner, Bex Brands

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  • 3:25 PM
    -
    3:45 PM

    Reframing Legacy Brands

    • Kelli McCusker, VP of Beverages, Campbell Soup Co.
      Kelli McCusker, VP of Beverages, Campbell Soup Co. -

      Kelli McCusker

      VP of Beverages, Campbell Soup Co.

      Kelli began her career in the early 90’s at Pepsi-Cola Company where she spent 16 years in marketing roles across the US and Europe, managing brands including Pepsi, Mountain Dew, Starbucks Frappuccino and IZZE Sparkling Juice. She worked on some of Pepsi’s largest promotional initiatives including ‘Pepsi Stuff’ and managed the Mountain Dew brand when its highly engaging positioning was breakthrough in the market. She left Pepsi to diversify her business experience, spending three years in beauty service and retail before becoming global marketing lead for Cannondale Sports Unlimited. She joined Campbell’ in April, 2014 as Vice-President in charge of the US Retail Beverages business . Kelli has been the driving force behind efforts to reframe the V8 brand, broaden its appeal and consumer base. During the past 18 months, Kelli and her team have set V8 on new mission, to deliver Veggies for All. She has begun modernizing the brand and launched three new product platforms including Veggie Blends, V8+Energy carbonated drinks and V8 Infused Waters.

    • Kelli McCusker, VP of Beverages, Campbell Soup Co.

     Watch Video

  • 3:45 PM
    -
    4:00 PM

    New Beverage Showdown: Winner Announcement and Discussion

     Watch Video

  • 4:00 PM
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    Conference Concludes
  • 11:30 AM
    -
    12:00 PM
    Registration
  • 12:00 PM
    -
    12:10 PM

    Introduction to Beverage School

    David Ames, President, Sovereign Flavors; Ray Latif, Managing Editor, BevNET

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  • 12:10 PM
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    12:40 PM

    Early Stage and Angel Investments

    Jeremy Halpern, Partner & Director of Business Development, Nutter, McClennen & Fish LLP

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  • 12:45 PM
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    1:15 PM

    Package and Label Design

    Fred Hart, Creative Director, Interact On Shelf

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  • 1:20 PM
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    1:50 PM

    Best Marketing Practices for New Brands

    Greg Fleishman, Co-Founder, Purely Righteous Brands

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  • 1:55 PM
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    2:30 PM
    Coffee & Networking Break
  • 2:30 PM
    -
    3:00 PM

    Mapping Out Your Retail/Broker Strategy

    Bill Sipper, Managing Partner, Cascadia Managing Brands

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  • 3:00 PM
    -
    3:30 PM

    Contract Manufacturing and Scaling Your Brand

    Jeffrey Andrews, Senior Director Contract Manufacturing, HP Hood

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  • 3:30 PM
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    4:00 PM

    PR/Social Marketing for Early-Stage Brands

    Lara Bandler, Partner, The Co-Op Agency

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  • 4:00 PM
    -
    5:00 PM

    Roundtable Networking Session - Open platform for Q&A and discussion with experts in various areas of the beverage industry.

    • Justin Prochnow, Partner, Greenberg Traurig LLP
    • Sean Conner, Chief Progress Officer, BevForce
    • David Ames, President, Sovereign Flavors
    • Fred Hart, Creative Director, Interact On Shelf
    • Bill Sipper, Managing Partner, Cascadia Managing Brands
    • Bob Groux, Owner, BrandSource
    • Greg Fleishman, Co-Founder, Purely Righteous Brands
    • Eric Schnell, CEO& Founder, MetaBrand
    • Jeffrey Andrews, Senior Director Contract Manufacturing, HP Hood
    • Jeremy Halpern, Partner & Director of Business Development, Nutter, McClennen & Fish