Download BevNET’s Natural Products Expo West 2025 Booth Planner
To help you navigate all of the beverage-related exhibitors at Expo West 2025, we’ve produced a printable Booth Planner which lists companies both alphabetically and by booth number.
Expo West
Our BevNET and Nosh teams are covering the latest news and updates from Natural Products Expo West, the biggest trade show of the year for the natural and organic industry. Stay updated on new brands and product releases by following our coverage here and on social media.
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Featured Expo West Content
Additional Content
Expo West: Plant Press Pushes Forward, Humm Flexes Formats
As we close out our Expo West coverage, we've got a first look at new branding from clean energy drink Plant Press, and a preview of new innovation from Humm Kombucha that takes the brand into new formats like shots, resealable aluminum bottles and nitro-infused cans. Plus updates from Gorgie and corn milk maker Maizly.
Expo West Gallery: Humm Doubles-Down, Pop & Bottle Doubles Up
We highlight more new products spotted at Expo West, including a pair of kombucha innovations from Humm, new flavored sparkling waters from Not Beer and Pop & Bottle's 2x strength cold brew.
Expo West: Jumex U.S. Chief Talks Odwalla Revival
In this interview from Expo West 2025, Carlos Madrazo, country manager for Jumex’s growing U.S. division, explains how Odwalla reflects the parent company’s ambitions to develop and expand beyond its core business in nectars.
Expo West Gallery: Drink Your Phytonutrients, Pop Your Protein
Expo West was a showcase for new functional beverages, from phytonutrient-enhanced water Daily Serve to Daytrip's yerba mate energy tea, but also for some eye-catching designs from Atomico and BrightLeaf.
Expo West: Super Coffee, Chameleon, Death Wish Showcase Innovations
Our latest news roundup from Expo West focuses on coffee, including new protein-focused innovation from Super Coffee, Death Wish's return to RTDs and Chameleon Coffee's first branding update in over a decade.
Expo West: Huxley, Heywell Land Investment; Violife Enters Beverages
At this year's Expo West, we caught up with fast-rising energy drink brand Huxley and functional sparkling water Heywell to talk about recent investments, plus got a first look at new products from Be Amazing and Violife.
Expo West: Guayakí, Mateína Lead Mate Movement; Unity Wellness Finds Calm; Melting Forest, Eclipse Foods Updates
Our reporters recap the latest news from Natural Products Expo West 2025, including a yerba mate renaissance, a shift in strategy from Unity Wellness, plus news from Melting Forest and Eclipse Foods.
Expo West Gallery: First Look at New Products
As Expo West 2025 kicks off this morning, here's a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia Farms.
Expo West: MALK Expands Lineup, St. James Pivots Packaging, Jordan’s Skinny Mixes Moves to RTD
Our coverage of Natural Products Expo West 2025 kicks off this week with news from MALK, Saint James Tea and Jordan's Skinny Mixes.
Joe Tea ‘Crawls’ Into Cans
Joe Tea is is testing out its new canned format in three-SKUs as the company diversifies its distribution options into DTC, ecommerce and on-premise locations where glass bottles are prohibited.
Expo West Notebook: Verve, Equator Capture Cold Coffee Buzz
Our latest Expo West recap takes a look at innovations and updates in the RTD coffee category, including revamped and reformulated oat milk lattes from Verve, Equator's latest line expansion, a new brew from New Mexico and RISE Brewing's keg-free collab with coffee dispenser BROOD.
Expo West: ROAR Turns Up the Volume After New Funding
We sat down with ROAR CEO Bill Lange at Natural Products Expo West 2024 for a discussion covering the brand’s retail strength, expanding distribution and new innovations across RTD and powder lines.
Expo West: Why Pop & Bottle Needed to Launch Multiserve
In this video from Natural Products Expo West 2024, BevNET senior reporter Brad Avery spoke with Pop & Bottle co-founder and CEO Jash Mehta about why multiserve was a necessary format for the brand to compete in, how the woman-owned company has resonated with female consumers, and why the brand is growing when the rest of the cold brew coffee segment is declining in retail.
Expo West: Local Weather Forecasts Future of ‘Mind + Body’ Sports Drinks
We caught up with Local Weather CEO and co-founder Jon Alagem at Natural Products Expo West to discuss how the brand’s adaptogen-powered proposition fits into the modern hydration set, the keys to the brand’s growth thus far, and introduces its new flavor, Wildberry.