NEW YORK (May 15, 2008) — Multi-Vitamin Energy Corp. is back with a new
line of seven natural multivitamin enhanced waters rich in electrolytes and
The company’s low-calorie line features five flavors: dragonfruit,
mango-passion, lemonade, kiwi-strawberry and tropical punch. The company’s
zero-carb, zero-calorie drinks come in cranberry-pomegranate-acai and green tea
with honey and ginseng flavors.
The vitamin-packed waters have “a light, clean taste and essential
vitamins and minerals designed to hydrate and renew,” the company reports.
The waters are high in energy replenishing electrolytes and antioxidants and
contain no sodium, artificial flavors or coloring. Multi-Vitamin Enhanced
waters brand are made from reverse osmosis and/ or distilled deionized water
“to ensure the highest purity and best taste,” the company reported.
The waters are available in 20-ounce PET bottles at supermarkets, grocery
stores, restaurants, convenience outlets and other retailers in the eastern
United States. “Our waters are ideal for the growing demographic that is
serious about performance and health but also wants a dash of flavor,”
company President Raymond Jaquez said. “We did taste tests of our waters
at a major national retailer and the consumer response was tremendous,” he
Flavored and functional waters witnessed double-digit growth last year and are
the fastest growing segment of the beverage category, according to a study by
the Beverage Marketing Corporation.
Each 20-ounce bottle of Multi-Vitamin Enhanced Water provides 100 percent of
the U.S. Recommended Daily Allowance of Vitamin C, 50 percent of the RDA of
Vitamins B6, B12, Niacinamide and Pantothenic Acid and 12.5 percent of
the RDA of Vitamins A and E.