A match made in.N.C.! Cheerwine and Krispy Kreme launch one-of-a-kind doughnut in the Carolinas

SALISBURY, N.C. (June 30, 2010) – For the first time, Carolinians who love Cheerwine and Krispy Kreme can enjoy their favorite treats as one when the North Carolina-born brands debut “Cheerwine Kreme Filled Doughnuts” this coming July.

The doughnut will only be available for a limited time in select North Carolina and South Carolina grocery stores during the month of July.  

“This unique doughnut’s release is timed perfectly for the summer season as Carolinians shop for local favorites to celebrate July 4th with their families,” says vice president of branding and new concepts for Krispy Kreme, Patrick O’Sullivan.  “We believe consumers in the Carolinas will be thrilled to know that we’ve been able to combine the great taste of Cheerwine with the happiness that always seems to come from a box of Krispy Kreme doughnuts.”  

“Knowing how loyal a following both brands have in the Carolinas and that the product is only available for a limited time, we can anticipate how excited fans will line up to get their hands on these awesome doughnuts,” says Tom Barbitta, vice president of marketing for Cheerwine. “Our vision is to build on this idea over time as we gauge demand in 2010.  My advice to consumers is to get ‘em while you can – they are not going to last in grocery stores!”

Both local icons still call their birth cities in North Carolina home:  Cheerwine has been in Salisbury since 1917; and Krispy Kreme in Winston-Salem since 1937.  

In North Carolina and South Carolina, the doughnut will be available in grocery stores, including all Lowes and Bi-Low stores, and select Harris Teeter and Food Lion stores.  

To follow Cheerwine and Krispy Kreme on Facebook, visit www.facebook.com/krispykreme <http://www.facebook.com/krispykreme>  and www.facebook.com/cheerwine <http://www.facebook.com/cheerwine>  

About Cheerwine
Launched in 1917 by L.D. Peeler, Cheerwine is the unique, sparkling soft drink from North Carolina.  Owned and distributed by the Carolina Beverage Corporation and Cheerwine Bottling Company in Salisbury, N.C., the 93-year-old company is still privately owned and managed by the same founding family; four generations of whom have worked there.  Cliff Ritchie leads Cheerwine as president and CEO.  Available in supermarkets and convenience stores in select states nationwide and on the website at www.cheerwine.com <http://www.cheerwine.com> .

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 615 locations around the world as well as approximately 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com<http://www.krispykreme.com/> .