BAZI All Natural Energy Shots Announces Enhanced Formulation

DENVER, Oct. 11, 2011 /PRNewswire/ — BAZI International, Inc. (OTCBB: BAZI) announced today the release of its newly enhanced formula for its flagship product, BAZI. BAZI®, a unique blend of 8 superfruits is more than just an energy shot.

Most consumers today say that they need energy, yet only three out of ten consumers have actually tried energy shots or drinks. Some of the key barriers of entry include health and safety concerns, a belief that they are not good for you, or that they simply don’t know enough about them.(1)

BAZI®‘s new product features enhanced ingredients and packaging highlighting the fruits and all natural ingredients. We removed the preservatives and high fructose corn syrup replacing it with organic cane sugar. Also, the addition of a new ingredient, BioEnergy Ribose™, brings to the product benefits similar to antioxidants increasing the performance of the product leading to a sustained higher level of energy and well-being throughout the day. We partnered with BioEnergy Ribose™ because of their safety and efficacy studies leading to GRAS affirmation and FDA “No Questions Letter”. And, we put 1.5 grams into the product supporting energy related studies.

“Having been in the industry for 30 years, I understand that being successful in the increasingly crowded beverage and shot categories, products must be differentiated to be successful,” said, CEO, Debbie Wildrick. “BAZI® is unique in that it provides the body with an enhanced blend of energy and nutrition, is supercharged with antioxidants and powerful nutrients unlocking energy at the cellular level.”

(1)Mintel Report

ABOUT BAZI®

BAZI International, Inc. is a provider of healthy energy shots designed to help enhance physical health and overall performance. BAZI® is a concentrated energy shot with eight super fruits, including jujube, acai, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a convenient, great tasting 2 ounce shot. BAZI’s commitment to quality, science and research has earned the company a loyal following of world-class athletes and an elite list of endorsers, including Olympic athletes. For more information about BAZI®, please visit www.drinkBAZI.com.