AUSTIN, Texas — A music brand built on authenticity and integrity in the heart of Austin, Texas partners with a local beverage brand founded on those same foundational truths.
Austin City Limits Live at The Moody Theatre announced an exclusive 3-year partnership with Waterloo Sparkling Water, an Austin based brand that People Magazine recently called “Beverage to Watch in 2018.”
“We are excited to work with a buzz-worthy local brand that recognizes the quality of the iconic ACL Live experience. Their commitment to connect with the Austin music scene makes the partnership a natural fit, and ACL Live is proud to be a part of Waterloo’s growth story,” said ACL Live’s Amiel “Happy” Mercado, Director of Brand Sponsorships.
Initially, music lovers attending shows will be able to purchase 4 flavors (Lime, Grapefruit, Watermelon & Original) at all ACL Live bars at Moody Theatre including 3TEN@ACL Live. Waterloo Sparkling Water will also be used in specialty cocktails including spirits sponsors like Tito’s, Herradura & Jack Daniels. It will also be available for call drinks. New seasonal drinks and specials will be added to the menu throughout the partnership.
“I know I speak for everyone on our team when I say that we are thrilled to be a partner of ACL LIVE. This venue has become a signature part of the Austin music experience, and we hope to add to the enjoyment consumers have when they see a show there and enjoy a Waterloo.” said Waterloo’s Co-Founder and CMO, Brandon Cason.
Waterloo has experienced explosive growth and popularity since it rolled out on shelves nationally at Whole Food Market and Central Market in Fall 2017.
Also on the Horizon
Waterloo is also working with another iconic Austin music venue: Stubbs Bar-B-Q.
“It’s a no brainer for us to serve Waterloo here at Stubbs Bar-B-Q. It’s local, it’s delicious, and it’s a perfect addition whether served straight or mixed with a cocktail. We know our concertgoers will love it,” said Stubbs Bar-B-Q General Manager Ryan Garret.
Waterloo is distributed to local bars and restaurants by Twin Liquors and Spec’s.
Austin-based Waterloo Sparkling Water is a BOLD take on the growing sparkling water segment, making its mark by focusing on true-to-fruit flavor & aroma and delivering a much richer, more authentic taste. Waterloo is produced in Central, TX, and available in 7 flavors including Original, Black Cherry, Watermelon, Coconut, Lemon, Lime & Grapefruit. Each flavor is refreshing and offers a big, brighter bubble, with bold, colorful packaging that is easily recognizable. Currently offered in traditional 12-ounce cans, and sold in 12-can fridge-pack cases, it’s convenient and easy to shop. The product became available in September 2017 and has landed many national retailer partnerships which are set to roll out in the Spring of 2018, meaning consumers will begin seeing it everywhere.