OLIPOP Announces $40,000 “Dream Job” for Content Creating Besties
If you’ve been searching for a way to get paid for traveling around the country alongside your bestie, OLIPOP has you covered.
The Oakland, California-based prebiotic soda brand today announced it’s hiring two Senior Soda Consultants to travel to four unnamed major cities this spring and summer to share their love of OLIPOP with locals while detailing their journey through social media content. The role will pay up to $40,000 total for the dynamic duo ($10,000/city) and will cover all related expenses like airfare, food, accommodations and a daily stipend.
According to Chad Wilson, head of marketing, soda ignites nostalgic memories for many consumers and connection is at the core of OLIPOP’s brand values. The chosen duo will share content across Instagram, TikTok and Threads via OLIPOP’s social accounts. Additionally, they will be encouraged to offer their unique perspectives on their personal accounts, documenting the journey in their own styles.
“Instead of focusing solely on product promotion, we prioritize storytelling. The chosen duo will showcase their journey and experiences as they travel and enjoy OLIPOP together, creating a captivating narrative that resonates with viewers,” said Wilson.
He continued, “This focus on authentic experiences with friends sets our content apart, allowing us to reach new audiences and strengthen our brand connections.”
The first stop for the Senior Soda Consultants will be an undisclosed East Coast destination from April 5 to April 10. Applicants must come as pair, submit a resume (each) and a video sample, which could be anything from sharing their content consuming OLIPOP while cheering on a loved one from the stands, studying together for a test, or even playing a neck-to-neck game of chess. Additionally, dynamic duos are welcome to show how they and their bestie hype each other up on social media.
Hopeful applicants have until March 22 to apply.
ZOA Urges Consumers to Find Their “Big Dwayne Energy”
On the heels of last year’s design refresh, energy drink maker ZOA – founded by Dwayne “The Rock” Johnson – has rolled out a new campaign urging consumers to channel their BDE (Big Dwayne Energy) and exude confidence without cockiness. The new commercial, set to Latto’s chart-topping single “Big Energy,” features individuals from all walks of life channeling their own BDE in various storylines.
The omnichannel campaign will extend ZOA’s BDE shopper marketing efforts through a range of channels including digital, out-of-home, paid social media, and various activations throughout the year, including a partnership with the United Football League (UFL), influencer programming social contests and more.
“This campaign aims to showcase the distinctive features of our ZOA Energy products in a disruptive and humorous way. We believe everyone can enjoy the benefits of ZOA and embrace the confidence that comes with it,” said Melanie Hellenga, chief marketing officer, in a press release.
Launched in 2021 by a founding team that includes Johnson, ZOA was introduced among a wave of better-for-you energy drink innovations focused on athletic performance and fitness. Most recently, the brand released its ZOA+ Pre-Workout line in a powdered format.
C4 Energy Taps Kevin Hart for “Energy That Hits” Campaign
Nutrabolt’s C4 Energy announced that it’s extending its partnership with investor and comedian Kevin Hart in a new national campaign detailing how Hart fits 29 hours into a 24-hour day with a boost from the brand’s energy drinks.
Taking aim at an increasingly saturated category, C4’s “Energy That Hits” campaign spot features C4’s performance energy drink in its flagship yellow can and shows how the brand’s products are designed to pack a punch “beyond just a simple jolt of caffeine.”
The brand had previously enlisted Hart to promote its C4 Smart Energy, but the marketing focus has since pivoted to align the comedian with its performance energy core line.
Launched in 2002, C4 was one of the first energy brands to make licensed IPs a staple of its product strategy, launching collaborations with household names like Starburst and Skittles and, most recently, Popsicle.
Pepsi, Shaq Team Up to Unveil the “SNEAK”ER
Thirty-two years after his first partnership with PepsiCo, NBA legend Shaquille O’Neal (aka Shaq) is teaming back up with the beverage giant to debut the “SNEAK”ER, a custom-built pair of Reebok PUMP Shaq Attacks courtesy of the Shoe Surgeon.
The custom-made size 22 kicks have been retrofitted to fit a full Pepsi Mini can into the sole, allowing Shaq – and 22 lucky fans – to tote around a Pepsi Mini can and “enjoy a crisp and refreshing sip of Pepsi or Pepsi Zero Sugar whenever the urge arises,” according to a press release.
The most notable features of the shoes include: a Pepsi Globe in place of Reebok’s “PUMP” label, the iconic Pepsi palette of electric blue and black, and an electric blue chamber located on the underside of the sneaker that is custom-built to hold a Mini Pepsi can.
“While a Pepsi Mini can is small enough to fit in anyone’s pocket, Shaq is one of the only people with a shoe big enough to comfortably fit one in his shoe, so we can’t wait for consumers to get their hands (and feet!) on this once-in-a-lifetime collab,” said Pepsi CMO Todd Kaplan in a statement.