Please note that below is a shortened excerpt of the report on food and beverage financing trends. View the full version here.
Articles about the decline in alcohol consumption and the rise of non-alcoholic options have gotten a lot of buzz lately. Looking at the sales data, it seems to ring true.
Though the beer subcategory remains the largest player in the NA space, there is growing interest throughout the entire space. Some of the fastest growing include Hard Cider, Flavored Malt Bev,. & Other as well as RTD Cocktails.
However, it is important to note that this only refers to traditional non-alcoholic counterparts. There are many beverages in the NA space that straddle the line between being non-alcoholic and being a functional beverage.
RTD Mocktails: A new baseline? Sales in 2023 saw a significant increase due to a surge of new products. However, NA RTD Cocktails saw the steepest decline in new items launched in 2024, leading to slowed growth as the subcategory appears to be leveling out.
With more options than ever, Euphorics are just one example of consumers expanding their consideration sets and introducing new NA drinks into their daily (or nightly) routines – from waters, to sodas, to trending “sleepy girl mocktails”.