In this week’s new products roundup, Lavazza revs up its partnership with Lamborghini, Coca-Cola takes another stab at a permanent line addition and Celsius ventures into the powdered hydration market.
Jordan’s Skinny Mixes
Drink flavoring brand Jordan’s Skinny Mixes is adding three new sugar-free flavors to its lineup: Tropigal Syrup, Fairy Dust Syrup and Unicorn Sauce. The products are gluten-free and keto-friendly and can be used to flavor mocktails, cocktails, iced teas and coffees. Both syrups are available for $8.99 per 25.4 oz bottle while Unicorn Sauce retails for $6.49 per 12 oz. jug. For more information, visit skinnymixes.com.
Throne Sport Coffee
Throne Sport Coffee, the coffee brand created by former BodyArmor executive Michael Fedele in collaboration with Kansas City Chiefs QB Patrick Mahomes, has launched its newest RTD flavor, Mint Mocha. Each 11 oz. can has 150mg of caffeine. Throne Spone Coffee Mint Mocha is available on the brand’s website for $29.99 per 12-pack. For more information, visit sportcoffee.com.
Lavazza
Italian coffee company Lavazza has joined forces with luxury sports car manufacturer Lamborghini to create its Espresso for Automobil Lamborghini dark roast whole-bean coffee blend. The coffee release continues the duo’s partnership, formed in 2024, through which Lavazza is served at the Automobil Lamborghini Museum in Italy. The special edition Lavazza Espresso for Automobil Lamborghini is available on the brand’s website for $25.99 per 2.2lb bag. For more information, visit lavazzausa.com/en.
SodaStream x Pepsi
PepsiCo subsidiary SodaStream has expanded its collection of drink mixes with the release of Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry flavors. Both varieties are now available on the brand’s website for $6.99 per 14.9 oz. bottle. For more information, visit sodastream.com.
Lost & Found Energy
Capitalizing on its success selling through TikTok Shop, Lost & Found Energy launched three new flavors on the ecommerce platform: Root Beer, Cream Soda and Orange Scream. In the same product drop, the brand re-released its Mango Pineapple and Island Punch limited edition flavors. All five varieties sell for $27.99 per 12-pack of 16oz. cans. For more information, visit primevallabs.com/collections/lost-found-energy-drinks.
Ocean Spray
Farmer-owned cooperative Ocean Spray has grown its Zero Sugar line extension with the launch of Ocean Spray Zero Sugar Tropical Punch Juice Drink. Like the brand’s other Zero Sugar flavors, Cranberry and Mixed Berry, the new beverage is sweetened with stevia leaf extract. Ocean Spray Zero Sugar Tropical Punch Juice Drink is available nationwide on Amazon and Walmart.com with a SRP of $3-4 per 64 oz. bottle. For more information, visit oceanspray.com.
Partake Brewing
Non-alcoholic beer maker Partake has unveiled its latest creation, Hop Twist. The new sparkling hop water, crafted with Citra hops, Mosaic hops and a splash of citrus juice, is described as “a refreshing blend of bold citrus and tropical fruit flavors.” Hop Twist is available on the brand’s website for $27.99 per 12-pack of 12 oz. cans and will soon be available at select retailers in the U.S. and Canada, including Total Wine & More, BevMo! and Sobeys. For more information, visit drinkpartake.com.
Coca-Cola
After discontinuing its Spiced flavor last year, Coke is taking another stab at a permanent new line addition with Coca-Cola Orange Cream, a creamsicle-esque orange and vanilla flavor blend, launching in the U.S. and Canada on February 10 in regular and Zero Sugar varieties. For more information, visit coca-cola.com/us/en.
Lapo’s
Adult non-alc negroni brand Lapo’s has expanded its portfolio with Citrus Spritz. The non-alc alternative blends lemon, lime and orange citrus flavors with the bitter profile of thyme and juniper. Four-packs of 8oz. cans are $19.99 on The Zero Proof. For more information, visit drinklapos.com.
Dunkin’
Capitalizing on the cold foam craze, Dunkin’ has announced the launch of its Cold Foam Creamers in Extra Extra and Chocolate flavors. The foam toppers are made with cream and sugar and can be layered on top of both hot and iced coffee. Both cold foam creamers are available at retailers nationwide in 14 oz. cans with a SRP of $5.99. For more information, visit dunkinathome.com.
Sparkling Ice
Sparkling Ice has expanded its portfolio of zero-sugar sparkling water beverages with the Starburst Red Pack. The variety 12-pack includes two new flavors, Starburst Fruit Punch and Starburst Watermelon, alongside classic Sparkling Ice flavors Kiwi Strawberry and Black Cherry. The Sparkling Ice Starburst Red Pack is available on Amazon for $15.48 and will begin rolling out to retailers nationwide in February. For more information, visit sparklingice.com.
Celsius
Energy drink maker Celsius has entered the $1.4 billion U.S. powdered hydration market with the launch of Celsius Hydration. Available in five flavors – Fruit Punch, Blue Razz, Strawberry Watermelon, Arctic Cherry and Lemon Lime – the zero-sugar electrolyte-based powder sticks feature B vitamins and essential electrolytes. All five varieties are available on Amazon. For more information, visit celsius.com.
Free Rein Coffee Company
Free Rein, the coffee company founded by “Yellowstone” star Cole Hauser, has released its new Get Up Espresso Roast. The new offering is crafted with 100% Colombian beans and features tasting notes of caramel, chocolate and citrus. Offered in both ground and whole bean varieties, Free Rein Get Up Espresso Roast is available on the brand’s website for $13.89 per 12 oz. ground or whole bean bag and $11.99 per 12-count of single-serve pods. For more information, visit freereincoffee.com.
Remedy Organics
Remedy Organics has expanded its portfolio of functional wellness shakes with the debut of Tropical Greens Wellness Shake. Each 12 oz. bottle is crafted with 16 grams of plant-based protein, kale, spirulina, mango, MCT oil and prebiotics. The new beverage is available on the brand’s website for $69.99 per 12-pack and at Sprouts Farmers Market nationwide. For more information, visit remedyorganics.com.
VYBES
As a result of new state laws banning or restricting CBD, VYBES has discontinued its CBD flavors and introduced VYBES Mood in its place. Available in five flavors – Strawberry Lavender, Blueberry Mint, Peach Ginger, Blood Orange Lime and Passionfruit Pineapple – the beverages are crafted with magnesium glycinate to support better mood, improved sleep, athletic recovery and bone health. VYBES Mood is now rolling out to retailers with a SRP of $4.99 per 14 oz. bottle. Fore more information, visit idrinkvybes.com.
Louie Louie
Hemp-derived THC seltzer brand Louie Louie unveiled its newest flavor: Cherry Hibiscus. The 12 oz. cans contain 5mg THC and 5mg CBD, sold in eight-packs for $39.95 on the brand’s website. For more information, visit Louie Louie.
Nurri
Ultra-filtered milk shake purveyor Nurri has unveiled its newest flavor, Vanilla. Each 11 oz. can contains 30 grams of protein, 1 gram of sugar and 150 calories. The new flavor is now available in 12-packs at Costco stores in Washington, Oregon, Idaho, Montana, Utah and Alaska. For more information, visit drinknurri.com.