Between earnings, big-ticket M&A (Health-Ade, Dyla) and fresh batches of consumer data, this week thickly packed with news, but less so with new products, with arguably the biggest announcement — Coke’s Trump-approved cane sugar cola — still not ready for its big reveal. But fear not: along with a first look at Pepsi Prebiotic, we’ve got the first release from Lucky Energy’s Black Label Collection, a fan-demanded flavor from Magic Cactus, and more.
Pepsi Prebiotic
Is this a major step into modern soda for Pepsi, or a late-to-the-game attempt to spark growth in the cola line? We’ll find out this fall when Pepsi Prebiotic launches online in Cola and Cherry Vanilla flavors, offering 30 calories, 5 grams of sugar and 3 grams of prebiotic fiber per 12 oz can. For more information, go to pepsi.com.
Hiyo
Released to coincide with its national expansion at Whole Foods, functional tonic brand Hiyo is introducing Pineapple Coconut as its new flavor. To learn more, visit drinkhiyo.com.
Magic Cactus
Is Wild Black Cherry the flavor Magic Cactus fans have been waiting for? Yes, according to the low-dose THC brand, which has graciously responded by making it their latest release in its line of infused sparkling cactus waters in 12 ozcans. There’s more info for you over at magiccactus.com.
Lucky Energy
To kick off its new Black Label Collection, Lucky Energy is launching Cherry Pop, which promises nostalgic cherry soda flavor that “hits like a truck full of 200 mg of pure energy” and comes in the brand’s “sleekest, most elevated can.” For more information, visit luckybevco.com.
Lipton
Tea specialist Lipton launched a new innovation: Tea Concentrates, available in Black Tea with Lemon, Green Tea with Lemonade, and Southern Sweet Black Tea. Priced at $4.99 each, the collection is now on shelves exclusively at Walmart. For more information, visit lipton.com
Coffee Project NY
Why should tea have all the fun? Coffee Project NY has recruited Arnold Palmer (in spirit, at least) for its newest RTD: Coffee Palmer, which blends 60% house-roasted drip coffee with 40% tart lemonade and a touch of turbinado sugar. Find them in 4-packs of 8 ozsleek cans for $20 at Coffee Project NY cafés and online. Learn more by visiting coffeeprojectny.com.