Spooky season might be coming to an end, but that just means the holidays are right around the corner. Liquid I.V., V8 and Red Bull are getting seasonal, while others like Vive Organic and Monster are fueling holiday shopping with new energy options.
Vive Organic
Wellness shot maker Vive Organic is caffeinating for the busy holiday season with two new options: Energy + Focus and Energy Extra Strength. Focus contains 75 milligrams of caffeine, l-theanine and lion’s mane mushrooms. Extra Strength doubles down on caffeine to 150 milligrams paired with cordyceps mushrooms. Both options are launching in Kroger locations nationwide. For more information, visit vive-organic.com.
Jones Soda
Amazon Prime’s hit show Fallout returns in December and Jones Soda Co. is partnering up again on its popular video game-inspired flavors. The 12-can Vault-Tec Supply Pack launched into Costco Northeast locations with four bottles each of the Sunset Sarsaparilla, Nuka-Cola Quantum and Nuka-Grape varieties, along with a magnetized bottle opener and three collectible bottle caps. For more information, visit jonessoda.com.
V8 Energy
Bucking the pumpkin-spiced trend, V8 has a different fall flavor combination: Pear Ginger. The seasonal LTO has 80 milligrams of caffeine in each 8 oz. can and available in 6-packs. Each can boasts one serving of fruit and vegetables with no added sugar. For more information, visit campbells.com/v8/v8-energy/.
Red Bull
Need a pair of wings to get through the Christmas crush? Red Bull has launched a 24-can Advent calendar variety pack featuring its Winter Edition Fuji Apple & Ginger and a first-of-its-kind Festive Edition flavor with pomegranate. Red Bull Advent Calendar will be available in limited quantities starting November 3 at Costco, Kroger, Target, Walmart and select Circle K locations. For more information, visit redbull.com.
Liquid I.V.
Liquid I.V. is bringing its own take to cozying up with a steaming mug of cocoa. The brand’s new Hot Chocolate 18-count stick pack LTO brings the same electrolyte-replenishing capabilities of its Hydration Multiplier line. The new variety joins its Sugar-Free Stocking Stuffer variety pack in its LTO Holiday Series line. For more information, visit liquid-iv.com.
Monster Energy
Monster is bringing Juice Monster Bad Apple, a favorite European flavor, to the U.S. The energy drink maker also launched Electric Blue and Orange Dreamsicle varieties in its full-sugar Flavors lineup. All three Monster drinks have 160 milligrams of caffeine and are available in 16 oz. cans. For more information, visit monsterenergy.com.
FITAID
Capitalizing on consumer demand for creatine and its Essentials line of powdered supplements, FITAID has brought the Fuji Apple and Watermelon Rush creatine powders to stick packs. Each box has 14 sticks with 5 grams of creatine monohydrate and zero sugar. For more information, visit lifeaidbevco.com.