June 2 - 3, 2015
New York, NY
BEVNET LIVE SUMMER 2015: JUNE 2 + 3, 2015, NYC
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BevNET Live: Characteristics of Successful Beverage Brands in Today’s Evolving Landscape with Nicole Fry of First Beverage Group

Nicole Fry, First Beverage Group

Nicole Fry, First Beverage Group

BevNET Live New York event will feature new research into the characteristics of successful beverage brands and a fresh analysis of the non-alcoholic beverage landscape from Nicole Fry, Managing Partner at First Beverage Group.

Incorporating in-depth analysis of recent beverage industry and growth trend data, as well as interviews with key players at all stages of success in the beverage business, Ms. Fry’s talk will break down the way attributes like brand, product, sourcing, manufacturing, sales, marketing, distribution and finance interact as entrepreneurial beverage companies grow. The talk will touch on fast-growing categories like super-premium juice, premium hydration, probiotics and craft soda, as well as expectations for what trends will drive future growth for beverage companies.

With more than 15 years of investment banking experience, Ms. Fry brings the resources of First Beverage Group, a leading investment bank, private equity fund, and consultancy that is narrowly focused on the beverage space, to her presentation. With the thesis that there is approximately $35 billion of market share in play for small brands by the year 2020, her talk will provide a thoughtful outline to the characteristics of companies that will be best-positioned to compete for this new growth dividend.

BevNET Live New York will take place at the Metropolitan West at 639 W. 46th Street in Manhattan. Seats are still available — please contact Jon Landis at jlandis@bevnet.com to register. Sponsorship opportunities may also be arranged by contacting John McKenna at jmckenna@bevnet.com.

Register Now for BevNET Live Summer 2015 >>

About Nicole Fry, Managing Partner, First Beverage Group:

Nicole joined First Beverage Group in 2014 and leads the firm’s investment banking efforts.  Nicole has over 15 years of investment banking and corporate development experience and has extensive background providing financial advisory services to middle market companies, including mergers and acquisition transactions, debt and equity capital raising, restructurings and valuations.  Some of Nicole’s recent beverage clients have included Argo Tea, GoodBelly, Carolina Beverage Group and mix1 Beverage Company.  Prior to joining First Beverage, Nicole was a Managing Director in the consumer investment banking group at Imperial Capital, where she led Imperial’s efforts in the beverage, food and restaurant sectors.   Nicole also worked in the investment banking divisions of Bank of America and Citigroup.  Nicole also spent time managing the corporate development activities for Cooking.com, an online retailer of cooking-related products and a trusted source of online culinary content. Nicole received her B.A. in Economics and an M.B.A. from UCLA, where she competed in cross-country and track and field. Nicole also holds a graduate diploma in Economics from the London School of Economics. Nicole grew up in Southern California and currently lives in Manhattan Beach with her husband and two boys.

About BevNET Live:

The BevNET Live program is designed to help entrepreneurial beverage companies of all sizes explore potential strategies for growth while building community. Speakers address the problems and challenges associated with moving across channels of trade, building established organizations, and consider capital structures that can fuel long-term success. Thought leaders like investors, retailers, distributors, suppliers, marketers and entrepreneurs join in moderated conversations and case studies designed to provide executable ideas for innovative beverage companies that are trying to reach their next level, while also sharing and enjoying networking in a highly collegial environment.