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BevNET Live | New Beverage Showdown 15: Meet the Players


BevNET Live Summer 2018 is just a few days away and it’s time to reveal the players in the fifteenth installment of the conference’s signature competition, the New Beverage Showdown, which is sponsored by Venturing & Emerging Brands, an operating unit of the Coca-Cola Co. BevNET identifies the most innovative and scalable new beverage brands from a slate of early-stage entrepreneurs, and the two-day competition, interwoven with BevNET Live, puts the spotlight on 12 emerging startups to showcase their business plans and products to a panel of expert judges for immediate critique and review.

The semifinal round of New Beverage Showdown 15 is scheduled to begin at 8:00 a.m. on Wednesday, June. 6, concluding at 9:30 a.m. The group of six finalists will be announced at 11:55 a.m. They will then prep their final presentations for the following day, Thursday, June 7, when a new slate of judges will pick a winner.

New Beverage Showdown 15 semifinalists:

NITRO Beverage Co.


Waku Inc.

Bold Brew Coffee

Origin Almond

Liquid Death

Simply Soupreme


Sip City

Cusa Tea

Drink Peloton

Element Shrub

With decades of experience in brand building, retailing, investing, distribution and marketing, the judges for New Beverage Showdown 15 will offer participants and attendees valuable insights on what makes for a successful beverage brand.

Semifinal Round Judges:

Carole Buyers, Co-Founder/Managing Partner, BIGR

Jerry Reda, COO, Big Geyser

Mike Schneider, CMO, BevNET

Matt Hughes, VP Incubation VEB

Final Round Judges:

Gigi Lee Chang, Managing Partner, BFY Capital

John Craven, CEO, BevNET

Paula Grant, Founder, Flood Creative

Jim Murphy, Vice President, Strategy and Venturing, VEB

BevNET Live attendees and livestream viewers will also have a role in the judging process. Audience votes will be weighted by attendance, aggregated, and the final tally will be utilized to assist judges in their decision-making.

The winner of New Beverage Showdown 15 will be awarded $10,000 in prizes, and join the esteemed ranks of past winners, including Health-Ade, MALK, Tio Gazpacho, Rise Brewing, Bear Squeeze and Grady’s Cold Brew.

If you haven’t yet registered for BevNET Live, you’re running out of time! Grab one of the few remaining seats and sign up!

Register for BevNET Live Summer 2018 »

About BevNET Live

BevNET Live Summer 2018 will return to the Metropolitan West in Manhattan, New York on June 6 and 7. A Beverage School for new companies will also be held on Tuesday, June 5 at no additional cost.

BevNET LIVE is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.