Dec 7 - 8, 2015
Santa Monica, CA
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BevNET Live: Talking Rain CEO Kevin Klock to Discuss New Risks Brought on By Growth

Kevin Klock

Talking Rain CEO Kevin Klock

BevNET is pleased to announce that Talking Rain CEO Kevin Klock, who has overseen the growth of the Sparkling Ice brand to make it one of the most impressive beverage growth stories in recent years, will be speaking at BevNET Live in Santa Monica.

Klock, who has offered candor and insight into the company’s progress over the course of several past appearances at the event, will speak to the “More Money, More Problems” aspect of running a large, independent beverage company and the new sets of risks and challenges that arise when dealing with an advanced entity like Talking Rain.

Challenges to be discussed include building a brand that can appeal across wide demographic groups, meeting adjusted retailer expectations, new performance standards for innovation and personnel and concerns about growing a brand more broadly while the development of long-range planning strategies, thoughts about marketing and scale, and ways of developing leadership skills during a period of rapid growth.

BevNET Live Winter 2015 will take place on Dec. 7 and 8 at the Loews Beach Hotel in Santa Monica. Early Registration is available until Oct. 16.

About Kevin Klock

Kevin Klock has more than 23 years of experience in the food and beverage industry. An engineer by training, Klock helped Talking Rain grow more than 300 percent in sales less than two years since taking over as president. He is now CEO as the company and brand continue to thrive and grow.

A graduate of Oregon State University with a BS in chemical engineering, Klock has a unique approach to business management that marries his operational and scientific background with a passion for building strong teams that collaborate to achieve success. He has a keen understanding of the food and beverage industry from many perspectives and a unique expertise in turning around businesses.

His first opportunity to lead a business to success was at Ralston Purina, soon after graduating from college. As the production supervisor overseeing international operations, Klock turned a money-losing venture into a profitable operation. He further developed those same business and operational skills at Nestlé where he spent seven years in a variety of operations and leadership positions. Again, he successfully turned around an unprofitable manufacturing facility as the production manager for the FoodServices Division. From Nestlé Kevin moved on as a plant manager for Dairy Farmers of America in a facility producing Frappucino for the Pepsi/Starbuck’s joint venture. Once more, he proved his ability to achieve profitability by balancing business acumen with operational efficiency.

Klock began at Talking Rain in 2006 as vice president of operations. In May 2010 he took the helm as senior vice president and general manager and then president in 2011. Since taking the leadership role at the company, he has guided Talking Rain with a strategic focus on Sparkling ICE – a 20-year old brand that Klock helped grow from $10 million to more than $400 million in sales.

About BevNET Live

BevNET Live Santa Monica will be held on Dec. 7 and 8 at the Loews Beach Hotel. It is a two-day conference for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their sales, marketing, growth and product development strategies. Attendees can tap the expertise of investors and investment professionals who can help them realize growth capital or exit opportunities, explore and discuss strategies from business owners with inspiring success stories, and otherwise absorb case studies curated by, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More than just a conference, BevNET LIVE includes networking options including the BevNET LIVE Expo, beverage breaks, cocktail receptions and, most of all, community.