Beverage companies are always fighting for the money they need to grow. But the best ways to use that money can vary with the state of the company at the time of the investment: sometimes investors are providing the funding firepower to drive growth, while sometimes the money they put in provides the room and time to tinker with the brand. Or sometimes, it’s the opportunity to just plain get things off the ground.
In recent years, the team at consumer products fund KarpReilly has been involved in several investments in entrepreneurial beverage companies, at times of brand development that mirror the above cases. That’s why, during BevNET Live in Santa Monica, representatives from the fund will be on hand to share insights and strategic tips garnered from the companies it’s worked with, including Zola, Spindrift, LifeAID and KeVita — as well as usable ideas for beverage companies from an investment footprint that sprawls across similar food and restaurant companies.
KarpReilly Vice President Ryan Greene and Analyst Drew Skolnik will lead BevNET Live attendees through a talk on the rationale and impact guiding capital infusions at various points in the beverage company life cycle. Their presentation will also provide lessons garnered from deep looks at the capital and operating structure of those companies, giving attendees thoughts on the ways that they can deploy capital and assess whether they are at a point where it would be advantageous to take part in a fundraising process.
For entrepreneurial beverage companies, fighting for dollars is part of the journey. This talk will help attendees figure out if it’s the right time to pick that fight, and in what weight class.
Tickets for BevNET Live are going fast, few remain.
About BevNET Live
BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather and exchange ideas through interactive panels, lectures, and networking. Attendees can tap the expertise of investment professionals on ways to attract funding, successful brand owners about their inspiring stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. BevNET LIVE offers extensive and in-depth programming. More than just a conference, BevNET LIVE includes exclusive offerings, such as the BevNET LIVE Expo, The New Beverage Showdown, Sampling Bar, Beverage School, and more.