With all the pressure and costs of the beverage business affecting the entrepreneurial set, sometimes, when you’re making decisions, it makes sense to check with the spirits.
No, we’re not talking about having a seance.
Instead, in an exciting detour into the liquor space, BevNET Live Santa Monica will feature a talk from Courtney Reum, the co-founder of VEEV Spirits (including VEEV and VitaFrute, a line of certified-organic ready-to-drink cocktails), which Reum and his brother sold to Luxco earlier this year. VEEV, which grew from a two-man startup in 2007, used ingredients familiar to many non-alcoholic beverage companies, including Acai berry, prickly pear, acerola cherry, and other ingredients.
Reum will deliver as set of “Lessons from the Spirit World” — designed to give the BevNET contingent a set of ideas from a parallel entrepreneurial arena that might very well create momentum and strategy for non-alcoholic brands.
This isn’t heresy. Reum isn’t walking in cold: in fact, as an individual investor or via his new brand development company, M13, Reum has been an investor such beverage companies as Pressed Juicery, KeVita, Blue Bottle Coffee, Suja, Sambazon, and more — as well as food, technology and retailing enterprises that deeply connect to the changing face of the beverage industry, like Krave Jerky, Thrive Market and Pinterest.
In short, there’s a lot of energy and knowledge from the Spirit World that Reum can channel for the BevNET Live audience — energy and knowledge that will undoubtedly mix well with the rest of the speakers during the Dec. 5 and 6 event. Strong stuff indeed.
Tickets and Sponsorship opportunities are still available for BevNET Live, which will also feature the 12th edition of the New Beverage Showdown, as well as Beverage School, taking place on Dec. 4 at the Loews Santa Monica Beach Hotel.
Again, the room block is only for registered attendees. We monitor the room block and will remove your reservation if you are not registered for BevNET Live at the time of booking.
Questions or want to register via phone?
Contact Jon Landis at email@example.com or 617-231-8834.
About BevNET LIVE
BevNET Live is a two-day conference for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies. Attendees can tap the expertise of investment professionals who can help groom their companies to attract funding, hear the inspiring success stories of fellow entrepreneurs, and engage the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More than just a conference, BevNET Live includes networking options including the BevNET Live Expo, beverage breaks, cocktail receptions and more.