For nearly 20 years, BevNET Live has served as the strategic checkpoint for the beverage industry, bringing together the people building brands, buying products, investing capital, expanding distribution, and shaping what comes next.
This December 6-8 in Los Angeles, founders, operators, retailers, distributors, investors, and industry partners will come together again. More than 50% of attendees are top decision-makers, creating opportunities to compare strategies, challenge assumptions, and build relationships across the industry.
Why Beverage Leaders Return
For Sahra Nguyen, Founder & CEO of Nguyen Coffee Supply, the value extends across every stage of building a beverage company:
“Whether you’re in the ideation stage or you’ve been running a brand for years, BevNET Live is the best event for people building in the beverage industry. The breadth of knowledge sharing and community building is invaluable. And for a notoriously difficult industry, attending BevNET Live helped me feel more informed, empowered, and a little less alone.”
For Charlie New, Category Merchant Manager – Beverage at Amazon + Whole Foods, BevNET Live offers an early read on where innovation is heading:
“As a category manager, BevNET Live is where I get early visibility into what’s coming,” said Charlie New, Category Merchant Manager – Beverage at Amazon + Whole Foods. “The Sampling Bar, New Beverage Showdown, and hallway conversations give me a real read on where innovation is heading before it hits my desk as a submission. That’s hard to get anywhere else.”
Those perspectives reflect what has made BevNET Live an industry-leading event for two decades: access to the people, ideas, emerging brands, and candid conversations shaping the future of beverage.
Experience BevNET Live From Every Angle
Across three days, BevNET Live gives attendees many ways to connect, learn, discover, and grow.
- 1:1 Meetings: Sit down with participating buyers, investors, strategic partners, and operators for focused conversations.
- Sampling: Discover new products throughout the event, from the sample fridges to dedicated sampling opportunities.
- New Beverage Showdown: Watch emerging brands pitch live and hear feedback from judges across the beverage industry.
- Beverage School: Build a stronger foundation across the core areas of running and growing a beverage business.
- Workshops: Take a deeper dive into specific business challenges through more focused, interactive sessions.
- Main Stage Sessions: Hear how founders, retailers, investors, distributors, and operators are approaching the market right now.
- Happy Hours & the Official Party: Meet more people, continue conversations, and spend time with the broader beverage community outside the scheduled sessions.
BevNET Live LA takes place December 6-8, 2026. Early registration is open through October 23, with attendees saving $100 per ticket.
Register for BevNET Live LA 2026 >>
About BevNET Live
For nearly 20 years, BevNET Live has been an industry-leading gathering for the beverage business. The event brings together founders, operators, retailers, distributors, investors, and industry partners through editorial-led programming, networking, product discovery, and the New Beverage Showdown.