Sept 11, 2014
Los Angeles, CA
Launch Your Food or Beverage Company the Right Way
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BevNET FBU Brings “Food & Beverage University” to L.A. on Sept. 11, 2014

FBU-LA2014_480x320BevNET will present the next edition of its Food and Beverage University (FBU) in Los Angeles on Sept. 11. The one-day business education and networking event will take place at the Skirball Cultural Center at 2701 North Sepulveda Boulevard, Los Angeles.

The event mixes the experience of company founders with the expertise of industry professionals to provide a survey of the challenges that beginning food and beverage entrepreneurs will face as they try to build a sustainable business. Information is provided in a supportive atmosphere but with an evenhanded understanding of the kinds of hard choices that new companies must make as they attempt to reach the product development and sales growth to create new distribution and investment partnerships.

Topics to be covered during the full-day program will range from those rudimentary design, sales and marketing, and production elements that are required of any new enterprise to distribution and retail launch strategies. Entrepreneurs and financial advisors will provide thorough understanding of the capital requirements food and beverage companies need for growth and sustainability, and the best ways to access potential investors at various stages of company maturity.

BevNET has already begun assembling a team of speakers and panelists from across the country to support the FBU Los Angeles event, including:

  • Tim Sperry, Consultant for the Natural, Organic and Specialty Food Trade; former Director of Grocery, Whole Foods Market

  • Brent Knudsen, Founder and Managing Partner, Partnership Capital Growth Advisors

  • Justin Prochnow, Partner, Greenberg Traurig, LLP

  • Darrell Jursa, Senior VP & Partner, Global Emerging Media & Technology

  • Greg Fleishman, President, Purely Righteous Brands

  • Lee Brody, Chief Marketing Officer, Splash Beverage Group

Alongside panelists and speaker presentations, FBU will feature several networking opportunities for attendees to meet with speakers, BevNET’s own experts, and the system of retailers, distributors, investors and suppliers that form the primary contacts of the food and beverage entrepreneur.

FBU is an expansion of the educational platform that BevNET first formed via Beverage School, a business development series that it has run for the benefit of new beverage entrepreneurs and their employees since 2009. BevNET’s track record in providing relevant business development content is evident through its video subscription service at Food & Beverage University (, a collection of focused interviews with CPG experts that offer insight into all levels of strategy for food and beverage product entrepreneurs.

Pay attention for more speaker and agenda announcements, as well as more detailed description of course content. And prepare to launch with the head start that comes from owning knowledge of the road ahead.

Early registration for the event is now open.


Discounts are available for active subscribers. To learn more about this opportunity, please contact Jon Landis at (617) 231-8834 or

Sponsorship opportunities are still open for FBU Los Angeles 2014. Interested parties should contact John McKenna at (617) 231-8825 or