Sept 11, 2014
Los Angeles, CA
Launch Your Food or Beverage Company the Right Way
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FBU L.A. — Pivot Gracefully with Tasty Brand CEO Liane Weintraub

Liane Weintraub, CEO & Co-founder, Tasty Brand, Inc.

Liane Weintraub, CEO & Co-founder, Tasty Brand, Inc.

So your first attempt at glory in the supermarket battlefield wasn’t a success. That doesn’t mean the war is over – it just means that maybe you weren’t using the right ammunition.

That’s why BevNET FBU (Food and Beverage University) will feature a discussion of strategic pivots for entrepreneurial brands as the event’s last talk of the day. BevNET FBU L.A. takes place in just three days, on Sept. 11, at the Skirball Cultural Center, 2701 North Sepulveda Boulevard in Los Angeles.

Liane Weintraub, CEO and co-founder of Tasty Brand, Inc., will discuss how her brand engaged retailers and stakeholders to allow it to engage in a shift from a brand focus on providing healthier foods aimed at babies and children to a brand that focused solely on its lines of certified-organic, non-GMO snacks and cookies.

Ms. Weintraub, a former television reporter, will also discuss the day-to-day life of the CPG entrepreneur – building a team, working with retailers, and managing relationships while growing a business that can be an all-consuming enterprise. Her tips – combined with those of the other food and beverage entrepreneurs who are part of the BevNET FBU L.A. lineup – will provide perspective, strategy, and ways brands can remain upright and nimble as they try to find their footing during their first few years.

BevNET’s FBU program gives the audience the chance to hear from and speak with entrepreneurs who are in the game. Frequently caught between passion and practicality, the experience of food and beverage incubation is one that only those who are “in it” can understand; that’s why BevNET FBU relies heavily on those entrepreneurs to share their knowledge.

Other entrepreneurs joining the lineup of experts, investors, retailers, and distributors speaking at FBU L.A. include:

• Jim Breen, the founder and CEO of Way Better Snacks, who will be on hand to discuss the role of differentiation in establishing and helping grow entrepreneurial brands

• Tyler Gage, the CEO and co-founder of Runa Guayusa, a tea and “clean energy” beverage line, who will discuss ways entrepreneurs can use lean operations as a way to save money – and to raise it, as well.

• Greg Steltenpohl, the CEO of Califia Farms and the original founder of Odwalla, will discuss alternative financing methods and ways entrepreneurs can maintain control of their companies as they engage the investment community.

More than 60 unique brands will be joining BevNET FBU and taking advantage of sampling opportunities as well. The event will be live-streamed, but the chance to speak with those brands and to network with the 20-plus speakers will not. Seats are nearly sold out, and the time is almost up.

Limited space is remaining for this event. Don’t miss your opportunity to register.

REGISTER FOR BEVNET FBU LA >>

Discounts are available for active BevNETFBU.com subscribers. To learn more about this opportunity, please contact Jon Landis at (617) 231-8834 or jlandis@bevnet.com

About Liane Weintraub and Tasty Brand

Liane Weintraub is the CEO and Co-Founder of Tasty Brand, Inc., an organic snack food company that manufactures and markets healthy snacks for kids of all ages across the United States and in some international markets.  Since 2007, Liane has been on a self-proclaimed “tasty mission” (along with her partner, Shannan Swanson) to improve the nutritional options available to families, while maintaining the brand’s unique “fun and festive” vibe that is so often lacking in health foods.  With its eye-candy package design and light-hearted social media tone (Liane is Tasty Brand’s online “voice”), Tasty Brand connects with moms, its core audience, on an empathetic and empowering level.

A former television news reporter, Liane was inspired by her coverage of Big Agriculture, the tainted global food supply, genetic modification of crops, childhood obesity, juvenile allergies and other such significant health and environmental issues facing us today.  Liane’s commitment to protecting children and their world from the hazards created by previous generations is an integral part of Tasty Brand’s mission. Born and raised in New York City, Liane has an undergraduate degree in English Literature from Columbia University and a Masters in Broadcast Journalism from the Annenberg School at USC.  Before co-founding her company, she worked on-air in local tv news and subsequently as vice president of a film production company.  Always an avid philanthropist, she has served on the boards of many non-profit organizations including Center Dance Arts (Founding Chairman), Los Angeles Music Center, Natural Resources Defense Council and City Hearts (past Board President for 6 years).  Most importantly, she and her husband Richard Weintraub have two wonderful children, Ava (10) and Cole (8).  The family lives in Malibu with their three crazy dogs.