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Pepsi’s Global Director of Social Media Joins Panel of Social Marketing Experts

Feeling isolated in a world of Social Networks? Can’t get the word out? Still think guerilla marketing means selling guns to fringe groups? BevNET Live’s June 7 Beverage School will set you straight with a panel on new marketing formats.

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BevNET is pleased to announce that B. Bonin Bough, the global director of digital and social media at PepsiCo Inc. will be anchoring the panel, which will include a discussion of several rapidly-evolving marketing strategies that are of particular interest to cutting-edge, entrepreneurial beverage companies. Also joining the discussion will be Darrel Jursa of DIG Communications, an expert in both online and word-of-mouth marketing efforts.

Beverage School is BevNET’s potent introduction to the basics of the beverage business for early stage entrepreneurs, new employees, and anyone interested in learning about the beverage industry. From learning how to allocate startup money to designing a package, the Beverage School curriculum offers the opportunity to absorb the experience and knowledge of hand-picked industry professionals who are there to help get a beverage business off the ground and moving forward.

Held at the W New York on Lexington Avenue, Beverage School will be followed on June 8 by BevNET Live, BevNET’s highly-regarded conference that brings a unique mix of strategic analysis and community building to beverage entrepreneurs. With the help of our carefully-chosen speakers and experts, BevNET Live offers presentations, panels and discussions that feature up-to-the-minute analysis of retail categories, investment prospects and distribution strategies, as well as case studies in how successful brands are solving the problems of growth in a competitive environment. Complementing the outstanding content, the networking and beverage sampling opportunities afforded by BevNET Live create an unmatched environment for information exchange and community building in the entrepreneurial and innovative beverage arena.
New speakers and topics are being added to the BevNET Live agenda daily, so be sure to check back here for more exciting developments!