BevNET Live’s Beverage School will start off with an exciting presentation by Rob Ehrlich, the founder of leading snack company Robert’s American Gourmet, which makes iconic brand Pirate’s Booty, among others. Ehrlich, who recently entered the beverage industry with a line of products called Rob’s Really Good, will discuss his methods of “starting” – the idea that an entrepreneurial business grows from starting an audience, rather than the courting of a customer base.
Ehrlich, who built Pirate’s Booty from a standing start into one of the country’s most influential snack food brands, will discuss how he believes a focus on starting can be a key to success in the beverage business.
Ehrlich’s presentation will be followed by a question and answer period.
About Rob Ehrlich – Rob’s story began in 1987 in Sea Cliff, NY; a snack industry renegade and father of two, he scoured the high-seas for a tasty treasure that would inspire people to live a little healthier and have fun while doing it. That’s when Rob discovered the cheesy rice and corn puffs we know today as Pirate’s Booty. As the leader of the healthy snacking revolution, who has created products for the whole family that are healthy good, he wanted to finish what he had started by creating Rob’s Really Good, with strong connections to consumers the only additives in these product, are just good fun. It’s been over 20 years and Rob is still continuing his journey by offering fun, healthy and delicious Beverages and Foods; Rob’s secret to life is the “power of think and drink; and of course….eat.”
About Beverage School — Beverage School is BevNET’s potent introduction to the basics of the beverage business for early stage entrepreneurs, new employees, and anyone interested in learning about the beverage industry. From learning how to allocate startup money to designing a package, the Beverage School curriculum offers the opportunity to absorb the experience and knowledge of hand-picked industry professionals who are there to help get a beverage business off the ground and moving forward.
Held at the W New York on Lexington Avenue, Beverage School will be followed on June 8 by BevNET Live, BevNET’s highly-regarded conference that brings a unique mix of strategic analysis and community building to beverage entrepreneurs. With the help of our carefully-chosen speakers and experts, BevNET Live offers presentations, panels and discussions that feature up-to-the-minute analysis of retail categories, investment prospects and distribution strategies, as well as case studies in how successful brands are solving the problems of growth in a competitive environment. Complementing the outstanding content, the networking and beverage sampling opportunities afforded by BevNET Live create an unmatched environment for information exchange and community building in the entrepreneurial and innovative beverage arena.