BevNET Live: Special “Beverage School: Beverages 101” Session Added on Sunday, December 2

BevNET’s Beverage School will offer early-stage entrepreneurs the chance to get an overview of the beverage business from product formulation through retailing, all in a special session to be held the day before BevNET Live commences.

The special add-on Beverage School is open to attendees of BevNET Live who are new (or relatively new) to the beverage industry. It offers those attendees the chance to engage some of Beverage School’s instructors on a face-to-face basis and also will provide exclusive content from more experts who are not yet on the site.

This limited-seating event will take place on Sunday, Dec. 2 at the Loews Beach Hotel in Santa Monica, Calif. The full BevNET Live event will take place on Dec. 3 and 4.

Important Note: There is NO ADDITIONAL COST to attend this session, but registration to BevNET Live Winter 12 is required (register for BevNET Live).  


Sunday, December 2: Beverage School – Beverages 101

1 p.m. -5 p.m. – Beverage School

Agenda TBA. Speakers Include:
Eric Schnell, CEO, Founder of MetaBrand
Debbie Wildrick, Founder, Growing Innovative Brands
Bill Sipper, Managing Partner, Cascadia Managing Brands
Bob Burke, Founder, Natural Products Consulting

About BevNET Live

BevNET Live’s Winter 2012 event will be held at the Loews Santa Monica Beach Hotel in California on Dec. 3 and 4. Early Registration tickets are available through Oct. 17. BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More information and registration information.

About Beverage School
The online instructional arm of BevNET, is the easiest and most affordable way to learn the ropes of the beverage industry. It’s video-based and on-demand — use it whenever you’d like for a nominal subscription fee of $49 per month. With over 300 brands entering the US beverage market every year and a failure rate over 90%, the beverage business is an extremely competitive — but lucrative — business. Since, Inc. was founded in 1996, we’ve dealt with literally thousands of startup beverage companies and the reasons that they fail are often the same. So, we’ve decided to create a resource for the next generation beverage entrepreneurs to try and spare them from making these same mistakes. Visit for more info or to sign up.