Date: Sunday, December 8, 2013 – 1PM – 5PM; Location: Catalina Ballroom, Loews Santa Monica Beach Hotel, Santa Monica, CA
Beverage School offers valuable information geared toward early-stage entrepreneurs and industry newcomers, including lessons on product development, sales and marketing, supply chain management, distribution, and more. It is held the day before BevNET Live and is limited to approximately 125 attendees.
IMPORTANT NOTE: An additional registration is required to attend Beverage School at BevNET Live Winter 13.
Register for Beverage School at BevNET Live Winter 13 »
| SUNDAY, DECEMBER 8, 2013 | ||
| 12:30PM - 1:00PM | Registration | |
| 1:00PM - 1:05PM | Welcome from BevNET and our sponsor, Sovereign Flavors | |
| 1:05PM - 1:30PM | Formulation: What You Need to Know by Jonathan Gordon, Founder, Glasgow Consulting Group | |
| 1:30PM - 2:00PM | Legal Spotlight: Make Claims that Count by Justin Prochnow, Partner, Greenberg Traurig LLP | |
| 2:00PM - 2:30PM | Deciding your Route to Market by Bill Sipper, Partner, Cascadia Managing Brands | |
| 2:30PM - 2:50PM | Comparing Retailers by Debbie Wildrick, Director of Beverage and Snacks, MetaBrand | |
| 2:50PM - 3:10PM | PR, Messaging, and Brand Communications by Gillian Christie, Founder, Christie Communications | |
| 3:10PM - 3:300PM | BREAK | |
| 3:30PM - 3:50PM | Your First Hires by Josh Wand, Founder, BevForce | |
| 3:50PM - 4:10PM | Creating and Using Data by Bobbi Leahy, Director of Sales, West, SPINS LLC | |
| 4:10PM - 4:30PM | Finding Advisors and Investors by Neil Kimberley, Founder, Foods, Fluids & Beyond | |
| 4:30PM - 5:00PM | Branding & Design Planning by Ian McLean, Founder, McLean Design | |