John Craven

Posts by John Craven

Expo West 2016 Video: An Interview with WTRMLN WTR Founder Jody Levy

Having raised millions in new capital, WTRMLN WTR is pressing forward with brand-building and marketing initiatives as well as a new sourcing partnership to support growing distribution of the cold-pressed, high pressure processed juice.

20 Years of BevNET and a Product Review Overhaul

Seeing as how 2016 marks the 20th anniversary of BevNET’s existence as a platform and community for the beverage industry, it seems like an appropriate time to change up the format of our flagship content: product reviews.

Expo West 2016 Video: Just Add Fizz

As more Americans seek healthy alternatives to soda, a growing number of natural beverage companies are innovating with carbonation and adding sparkling sub-lines to their portfolios.

Expo West 2016 Video: GoodBelly's Probiotic Pipeline

In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”

Expo West 2016 Video: Nut Milk Trends

From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.

Video: Key Takeaways and Product Discoveries at Expo West 2016

In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.

Expo West 2016 Photo Gallery - Part 2

Here is part two of our photo gallery from Natural Products Expo West 2016, featuring new products, notable innovation, brand updates and more as displayed by beverage companies exhibiting at the event.

Expo West 2016 - Day 1 Photo Gallery

In the following gallery, culled from our social media coverage of Natural Products Expo West 2016, we look at notable innovation, brand updates and new products from beverage companies exhibiting at the event.

Video: Purity Organic Eyes Super-Premium Launch For New Tea Line

In an interview with BevNET, Purity Organic president Dave Minnick explained that the genesis of the teas sprung from New York beverage wholesaler Big Geyser, which distributes the company's juices in the region.

Video: Cocktail Mixers, Craft Soda Shine at 2016 Winter Fancy Food Show

Yes, the Fancy Food Show has evolved. Yes, it now attracts food and beverage products not traditionally viewed as “specialty.” But make no mistake: the event is still a showcase for decadent and unique flavors, and the 2016 winter edition didn’t disappoint.

2016 Winter Fancy Food Show: New Product Photo Gallery

In the following gallery, culled from our social media coverage of the Fancy Food Show, we offer a comprehensive look at new products and brand updates from beverage companies exhibiting at the event.

Video: Juice Served Here Co-Founder Discusses Rapid Expansion

With the launch of a new 20,000 sq. ft. production facility and foray into high pressure processing (HPP), Juice Served Here is aiming for continued expansion in the availability of its raw, cold-pressed juices, yet is focused on maintaining its identity of “Never Conventional.”

Expo East 2015 Video: Rebbl With a Cause

Marketing a range of products that have both unique names and formulations -- including a "medicinal mushroom"-infused, coconut milk-based chocolate drink called Reishi Chocolate -- Rebbl's business philosophy is as deeply entrenched in unique sources of nutrition as it is in organic and fair trade sourcing methods.