John Craven

Posts by John Craven

Expo West Video: Juice Served Here's Multi-Channel Strategy

In a video interview with BevNET CEO John Craven and filmed at Natural Products Expo West 2017, Matthews noted that while “grocery is an important category” for the company, its broader multi-channel strategy that has given it a competitive edge over competing cold-pressed juice brands.

Expo West Video: Cold Brew Casts a Wider Net

As the cold brew coffee category evolves, more brands are showing innovative flavors and line extensions, as well as introducing novel packaging formats. Meanwhile, a handful of tea companies are also using the brewing method, promoting their new products as having a smoother and more complex taste profile than hot brewed tea.

Video: The Editors’ Top 10 New Product Intros from Expo West 2017

In the above video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif offered their takes on the 10 new product introductions that were most notable and impactful for the industry. The list includes innovative products in fast-growing categories, including bone broth and healthy juice, as well as probiotic beverages, tea and kombucha.

Expo West Video: Key Discoveries From The Hot Products Exhibits

In this video, BevNET correspondents John Craven and Ray Latif identified several important and impactful new products from Expo West 2017's Hot Products Exhibits and discussed ways in which early-stage brands are aligning with the most significant trends in the industry.

Photo Gallery: The 2017 Winter Fancy Food Show

Over the course of the 2017 Winter Fancy Food Show, we encountered a broad array of new brands, design revamps and line extensions, all of which are included in this photo gallery.

BevNET Podcast Ep. 40: The Trends to Watch in Beverage, Beer and Food

In this edition, the podcast team is joined by BevNET editor-in-chief Jeff Klineman and the editors of BevNET’s sister sites, Brewbound’s Chris Furnari and Project NOSH’s Carol Ortenberg, each of whom offered their take on the most pertinent trends and issues within the industries they cover.

BevNET Podcast Ep. 31: What’s Trending Among London’s Libations?

For this week’s episode of the BevNET podcast, we’ve crossed the Atlantic to explore a beverage market that’s outside of our usual coverage area: London. Joining the podcast are Hugh Thomas and Joe Benn of Ugly Drinks, which is a U.K.-based startup that produces unsweetened flavored sparkling water.

Video: Secret Squirrel Eyes Bigger Piece of Cold Brew Pie

Having aligned itself with a powerful strategic partner, Secret Squirrel, a Los Angeles-based producer of cold brew coffee, is aiming to make the leap from regional brand to national player in the fast-growing realm of cold brew beverages.

Video: Discussing Califia Farms' New Nitro Coffee

“We think there’s a lot of promise in how you combine these plant-based milks with coffee and then elevate the experience,” Steltenpohl told BevNET. “This is the first time I think it’s all come together in one package.”

BevNET Podcast Ep. 4: Downloading With The Founder of Juicero

In this podcast, BevNET CEO John Craven interviews Doug Evans, the founder and CEO of Juicero, a new high-tech countertop juicing machine. Evans discusses the development of Juicero, its introduction to the market and how it fits into the expanding landscape for cold-pressed juice. He also responds to criticism about the unit’s price tag ($700) and talks about his long-term vision for Juicero.

BevNET Podcast Ep. 2: Juice Served Here, There and Everywhere

In this edition of the BevNET podcast, Alex Matthews, the co-founder and CEO of Juice Served Here, discusses the thriving market for cold-pressed juice in Southern California -- “there’s probably going to come a moment when there’s a juicery on every street corner here in L.A.,” he says -- and why he believes “staying true to your mission” will be the key factor for success among the growing range of juice companies in the region.