John Craven

John Craven

CEO / Founder / Editorial Director

As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, BevNET Magazine, Brewbound.com, BevNET FBU and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.

Contact Information »

Posts by John Craven

Expo West 2018 Video: New Packaging and Functional Offerings Fuel Kombucha Innovation

In this video, BevNET’s John Craven and Martin Caballero discuss how some of the major trends in kombucha as seen at Expo West 2018 -- including the introduction of smaller package sizes -- could impact kombucha’s presence across retail channels and highlight new line extensions aimed at addressing consumers’ shifting dietary needs and preferences.

Expo West 2018 Video: Cold Brew’s Wave Still Rising

In this video, BevNET’s John Craven and Martin Caballero discuss some of the new RTD cold brew products that debuted at Natural Products Expo West 2018 and explore how they fit into the larger macro trends that continue to shape the coffee category.

TSG Consumer Partners Takes Minority Stake in Nuun

Nuun president and CEO Kevin Rutherford told BevNET Wednesday the strategic partnership comes in the midst of the company’s five-year plan for growth and at a time when it is seeking to scale.

Expo East 2017 Video: Trends and Insights

As expected, Expo East 2017 was a key showcase for innovative and on-trend product launches in both nascent and established beverage categories. Sorting through the nearly 200 drink exhibitors at the event, BevNET's John Craven and Ray Latif offer their take on the most notable and impactful new products for the industry in the above video.

Photo Gallery: New Products, Brand Updates From Summer Fancy Food Show 2017

Over the course of the 2017 Summer Fancy Food Show, a three-day specialty foods convention held at the Jacob Javits Center in New York City from June 25-27, we encountered a broad array of new products, design revamps and line extensions, all of which are included in this photo gallery.

BevNET Podcast Ep. 60: Bob Burke on Keys to The (Natural) Kingdom; Recapping The Sweets and Snacks Expo

Over his three decades as an executive and consultant in the natural products industry, Bob Burke has been recognized as one of the foremost experts in the space. He recently joined us for a wide-ranging conversation about the evolution of the industry and its transformative impact on the grocery business, his thoughts on the keys to success for startups and how he defines truly innovative ideas.

Expo West 2017 Video: Dairy Alternative and Nut Milk Trends

In this video, BevNET’s John Craven and Ray Latif examine current trends in the dairy alternative category through the lens of the product developments on display at the recently-concluded Natural Products Expo West 2017.

Expo West 2017 Video: Cold Brew Casts a Wider Net

As the cold brew coffee category evolves, more brands are showing innovative flavors and line extensions, as well as introducing novel packaging formats. Meanwhile, a handful of tea companies are also using the brewing method, promoting their new products as having a smoother and more complex taste profile than hot brewed tea.

Video: The Editors’ Top 10 New Product Introductions from Expo West 2017

In the above video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif offered their takes on the 10 new product introductions that were most notable and impactful for the industry. The list includes innovative products in fast-growing categories, including bone broth and healthy juice, as well as probiotic beverages, tea and kombucha.