Expo West 2018 Video: Cold Brew’s Wave Still Rising

Having established a strong and distinct identity within the ready-to-drink coffee category over the past several years, cold brew is ripe for evolution. As seen during Natural Products Expo West 2018 in Anaheim, Calif., last week, brands are seeking to drive further innovation with unique formulations and SKUs that highlight high quality coffee sources and sustainable cultivation practices, while simultaneously working to deliver products that meet the types of use occasions and flavor profiles that mainstream consumers are demanding.

In this video filmed at the show, BevNET’s John Craven and Martín Caballero discuss some of the new RTD cold brew products that debuted at Expo West and explore how they fit into the larger macro trends that continue to shape the coffee category.