Having passed the $1 billion mark, BODYARMOR is aiming to leverage its combination of distribution muscle, marketing prowess and on-trend products to push the brand towards more ambitious targets, including doubling the business over the next three years.
For the last 16 years and counting, the Washington-based company has been offering a wide range of fruit and botanical flavored, premium, carbonated soft drinks. But relative to its bigger goals, the brand’s latest innovation — a three-SKU line of bitters & soda in 8.45 oz. glass bottles — represents more than just another choice for consumers on the shelf.
Molecular alcohol maker Endless West has secured new capital in the form of a $21 million Series B round that is set to fuel the brand’s R&D and product design ambitions, the company announced last week.
Target is committing over $2 billion towards supporting Black-owned businesses through the end of 2025, the retailer announced today, as part of a broader effort to use its “size, scale and resources to create opportunity” for those companies.
Since launching, the Charlottesville, Virginia-based company has expanded its offerings from vodka to tequila-based drinks, and from three to 30 states, aligning itself with distributors such as Columbia and Gold Coast Beverage.
Marking its unofficial transition from soft launch into wide release, Zen WTR has revealed its slate of celebrity investors ahead of a retail push that aspires to take the brand into 50,000 locations by the end of the year.
Recess Mood takes the New York-based brand into a different state of mind. While the flagship product offered a sense of “calm, cool and collected” through a combination of hemp extract and adaptogenic herbs, Mood is positioned as a caffeine and CBD-free “uplift” delivered via a proprietary blend of magnesium L-theorate.
Backed by an Oscar-winning actor and one of most country’s most prestigious culinary organizations, organic sparkling tea line Enroot has enjoyed plenty of pre-launch buzz prior to its formal debut online and in stores on Thursday.
In extending into the broader energy space with the introduction of a new three-SKU Matcha Love line this month, the company is seeking to strengthen its credentials with the younger, wellness-minded demographic that has fueled the brand’s growth thus far.
Volume gains and reduced discounting helped craft soda maker Reed’s report a nearly 50% increase in net sales during Q4 2020, according to an earnings report released by the company yesterday.
Although growth has been slower than some have predicted, the U.S. cannabis beverage market is gathering steam as consumer trial rates and basket penetration increase, according to a recent study by market research group Headset.
This month, Evolve, Cytosport’s plant-based protein platform brand, will debut a new brand identity and reformulated products across its range, beginning with its core shake line
Two Roads Brewing Company has announced its next phase of craft innovation, this time in the beyond-beer space, with the release of Daybreaker Vodka Cocktails, a new line of 7% ABV Ready-to-Drink alcoholic beverages.
Ugly announced today that the four most-popular flavors from the past year of special releases — Cherry Cola, Dr. Ugly, Orange Soda and Fruit Punch — will be the tip of the spear for a deeper push into brick-and-mortar retail, highlighted by its launch in over 6,400 CVS stores this May.