Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Distributors, Retailers Seek to Add Labor, While Foodservice Declines

Even as the coronavirus has ground most of the U.S. economy to a near stop, food and beverage suppliers and retailers — deemed an essential business by state and federal governments — are running at full speed, and looking to expand.

Amid Outbreak, An Industry Adapts

Over the past week, BevNET and NOSH edit staff reached out to a number of brands across food and beverage to hear about how they are grappling with the effects of the COVID-19 pandemic as it ripples across the globe. Their responses show an industry that, even as immediate demand for their products soars, is vacillating between measured caution and deep concern.

Ugly Debuts Still, Unflavored Sparkling Water in Tallboys

Ugly Drinks is extending its product range with the addition of still and unflavored sparkling waters in 16 oz. tallboy cans, joining an expanding group of bottled water brands embracing non-PET packaging options.

Strategics Grapple With COVID-19 Impact

As the effects of the global COVID-19 pandemic continue to ripple across all facets of economic and social life, even the most reliable of blue-chip beverage corporations are having to adapt to new realities.

Iconic Protein Innovations Target Opportunities in Coffee, Kids

Having established a solid foundation for the brand with its core ready-to-drink shake line, ICONIC Protein is preparing to unveil a range of long-gestated innovations this year that highlight a shift towards caffeine-added, zero-sugar products.

PepsiCo Acquires Rockstar Energy for $3.85 Billion

PepsiCo announced today an agreement to acquire energy drink brand Rockstar for $3.85 billion, a move that puts the food and beverage giant in position to compete with its rivals head-on for dominance in the rapidly growing energy set.

Pathwater Extends Anti-PET Mission With Alkaline, Sparkling Lines

Launching today on the company’s website, Pathwater is introducing alkaline (9.5+ pH) and sparkling varieties in a signature 20 oz. aluminum bottles. All three SKUs will also now contain electrolytes and sport a refreshed package design.

All Market Revamps Runa, Pushes ‘Pressed’ Coconut Waters

All Market Inc. is taking a measured approach for growing both natural energy drink Runa and coconut water brand Vita Coco, aiming to use product innovation and updated branding to develop a bigger and deeper presence within existing key retail accounts.

Purity Enters CBD Market Via Kadenwood Partnership

Natural beverage brand Purity Organic is teaming with CBD supplier Kadenwood on a partnership to produce a range of CBD-infused food, beverage, personal care and pet products.

News Briefs: DRY Drops ‘Soda’ Title; RISE, illy Debut Cold Brew Innovations

In the first of a series of news briefs, we examine how DRY Soda is reintroducing itself as DRY Botanical Bubbly, positioned as a non-alcoholic alternative for “celebration occasions.” We also explore new cold brew innovations from illy and Rise Brewing Company (including tea).

KDP Earnings Recap: Net Sales Climb 4.3% in Q4

Solid growth across multiple categories helped Keurig Dr Pepper grow net sales 4.3% during Q4 2019, as CEO Bob Gamgort noted during an earnings call yesterday that the company has “exceeded” its three-year post-merger financial targets.

Humm Announces Launch of Zero Sugar Kombucha Line

Humm Zero, the new sugar-free line from the Oregon-based kombucha brand, is set to launch in select markets and on Amazon in April. The product will be sold in 11 oz. single-serve cans ($2.99 SRP) and 4-packs ($9.99) in four flavors: Peach Tea, Blood Orange, Ginger Lemonade and Raspberry Lemonade.