Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Talking Rain, Ex-CEO Klock Face Harassment, Retaliation Complaint

A former employee of sparkling water company Talking Rain is suing the company and its former president and chief executive officer, Kevin Klock, alleging sexual harassment, disability discrimination, failure to accommodate, violations of the Family Medical Leave Act (FMLA) and retaliation. The complaint was filed on Oct. 10 in the King County Superior Court, in Seattle, Washington.

Forto Partners With The Hershey Company For New SKU, JAB Invests

Forto today announced the launch of two new reduced caffeine SKUs to its line of organic cold brew coffee shots: Pure Black Espresso and Hershey’s Chocolate, a co-branded release developed in partnership with The Hershey Company. The new flavors, which contain 100mg of caffeine in each 2 oz. serving, will be showcased for the first time on the NACS show floor ahead of a planned roll out on November 1.

In the Courtroom: Gatorade Settles Water Complaint; SSB Warnings Overturned

In this roundup of legal news around the beverage industry, Gatorade settles a bizarre complaint in which it was accused of using a Usain Bolt-branded video game to portray water as a hinderance to athletic performance. Also, a San Francisco ordinance requiring health warnings on outdoor advertisements for sugar sweetened beverages is struck down, and Nestle Waters moves to dismiss a suit claiming Poland Spring bottled water products don't meed the U.S. Food and Drug Administration (FDA) definition of spring water.

GT’s Launches Alive Probiotic Ciders Line

Alive will be available in three varieties, each featuring a blend of adaptogenic mushrooms and apple cider vinegar paired with a different tea: Mate Mint, Guayusa Turmeric and Pu-erh Root. Each will be packaged in a 16 oz. glass bottles and contain 30 calories and 7g of sugar.

Chicago Commissioners Vote to Repeal Soda Tax

Barely two months after going into effect, the finance committee of the Cook County, Ill. Board of Commissioners today voted 15-1 to repeal its controversial tax one-penny-per-ounce tax on sugar-sweetened beverages, known as the Sweetened Beverage Tax Ordinance. The repeal will now go to a full board vote on Wednesday, where it is expected to receive final approval.

Kill Cliff Launches Endurance Line

Fitness recovery drink Kill Cliff today announced the launch of Kill Cliff Endure, a two-SKU subline aimed at supporting hydration and performance during exercise. The line will be available exclusively at the brand’s fitness account partners for its initial rollout.

Supply Side West 2017: Pea Protein Pushes Ahead

At Supply Side West 2017, held at the Mandalay Bay Convention Center in Las Vegas from Sept. 26 - 28, BevNET spoke to several companies working in the space about the state of the market for pea protein, what’s driving new innovation on a supplier level, and both the opportunities and challenges that lie ahead.

Kings County Bottled-in-Bond Released in Massachusetts

Kings County Bottled-in-Bond Bourbon was released today for the first time in Massachusetts. Only 24 bottles of the award winning bourbon were allocated to Hub Beverage, the Boston-based distributor of craft spirits.

Blackeye Roasting Opens New Facility, Aims for C-Stores

From the brand name to its distribution strategy to its caffeine content, everything about Blackeye Roasting Co.’s approach to cold brew coffee is on the slightly aggressive side. The Saint Paul, Minn.-based company, founded in 2014 by Matt McGinn, has found a receptive audience in the Midwest for its line of shelf-stable regular and nitro-infused canned cold brew coffee, which are sold at over 1,000 locations, including retailers like Whole Foods and Hy-Vee.

WTRMLN WTR CEO Christine Perich Steps Down

WTRMLN WTR CEO Christine Perich has stepped down from her role due to personal health reasons, according to a statement this morning from the parent company World Waters.

Fast Companies: Brands Fuel Instant Innovations in Coffee & Tea

As anyone who’s waited for their barista to prepare their pour over is well aware, there’s often a clear correlation between time and quality in coffee and tea preparation. But in the shadow of the third-wave coffee movement, a group of young startup brands are exploring ways to disrupt the coffee and tea industries with a new generation of versatile, high-end instant products.

Topo Chico Acquired by Coke VEB

The Coca-Cola Company today announced the acquisition of premium sparkling mineral water brand Topo Chico through its Venturing & Emerging Brands (VEB) unit for a reported fee of $220 million. The acquisition of Topo Chico, founded in Mexico in 1895, gives Coke a leading brand with strong consumer affinity, particularly in Texas, within the rapidly growing $4 billion sparkling water category.

Expo East 2017 Video: Detox Water Talks Brand Development

In this video interview from Expo East, BevNET assistant editor Martin Caballero talks with Detox Water founder Kenneth Park about the company's retail expansion and new innovations, recent investment in the brand, and how Detox Water has found success in building a consumer base at music festivals.

Press Clips: BYU Gets Caffeine Buzz; Yoko Ono Sues Bev Brand

In this Press Clips roundup, Brigham Young University brings caffeinated soft drinks back after an over 50 year hiatus, Yoko Ono sues to protect image rights for John Lennon from a Polish beverage brand, and the U.K. becomes a major consumer of coconut water.