Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

CORE Launches Summer Campaign With Demi Lovato

For the second year running, Core Hydration is building its summer marketing campaign around one of its star shareholders, as the brand announced today that singer/actress and brand investor Demi Lovato will be the face of a new primarily digital-based national marketing blitz that emphasizes “balance and authenticity."

People Moves: Harmless Harvest Hires New CEO

Harmless Harvest Hires New CEO; DRY Soda Adds New CFO and VP of Sales; Red Bull Appoints New President?; Organic Valley Reshuffles Sales Department; Temple Lifestyle Makes Marketing, Operations Hires

Back In Service? Juice Served Here Plots Comeback

After ceasing operations and closing its remaining juice bars in December, Juice Served Here co-founder Greg Alterman, who issued the post, told BevNET that, despite facing a range of challenges, he’s confident that the brand has much more left to offer consumers.

Clearly Kombucha Acquired by Molson Coors

California-based Clearly Kombucha has been acquired by Molson Coors for an undisclosed fee, marking the multinational brewing company’s first purchase of a non-alcoholic beverage brand.

HeatGenie Secures $6 Million Investment For Self-Heating Can

Austin, Texas-based beverage technology company HeatGenie, which manufactures a self-heating aluminum can, has closed a $6 million round of funding led by ARTIS Labs, with additional investment from Almanac Investments and private individuals.

Nielsen: Positive Signs for CSDs, Java Fuels Monster Gains

Carbonated soft drink (CSD) unit sales increased 3 percent in a year-over-year comparison for a four-week period ending on May 19, as reported in a generally positive Wells Fargo Securities beverage report on Nielsen sales data released earlier this week.

Ex-Voss CEO Jack Belsito Joins First Beverage Ventures

Roughly six months after departing premium water brand Voss of Norway as CEO, beverage industry veteran Jack Belsito has joined private equity firm First Beverage Ventures as a managing partner.

BKON Extraction Tech Aims to Unlock Specialty Cold Brew Market

As it develops a network of regional co-packer partners for its proprietary RAIN extraction system, beverage technology company Bkon is first focusing on cold brew, a category in which the company believes RAIN can hone in on the subtle flavors and notes of specialty coffees to recreate the diversity and sophistication seen in third-wave hot coffee.

Green Rush: The Beverage Business and CBD Part 1

Once derided as the scourge of America’s youth, cannabis is now being touted as one of the country’s biggest potential cash crops. As of 2018, 18 states and the District of Columbia have legalized medical marijuana use and sales, with a further eight states allowing for recreational use.

Essentia Charts Gains On Path to National DSD Footprint

The Seattle-based brand, which markets a purified alkaline water with a pH of 9.5 or higher, is hardly the newest or shiniest brand to claim a piece of the premium water market. Founded in 1998, Essentia enjoyed modest but consistent growth as premium water slowly expanded from a niche sub-set of the water category into one of the fastest growing segments in beverage.

Chameleon Embraces Versatility As Path to Total Coffee Platform

Even before its acquisition by Nestlé last year, the Austin-based coffee company has been active in exploring ways to translate its brand identity into new formats and styles, both in ready-to-drink and dry packaged coffee.