Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Seven Aims to Broaden Sparkling Water Category

Project 7 founder Tyler Merrick told BevNET he sees as an opportunity to bring more depth and complex flavors into the category with the launch of Seven sparkling waters, which debuts this week in 12 oz. cans.

In the Courtroom: Soda Titans Under Fire Over “Diet” Claims; Forager Sued

In this In the Courtroom roundup, the country's three largest soda companies face multiple lawsuits alleging their diet products are false and misleading to consumers trying to lose weight, while Forager Project gets hit with a class action suit claiming its cold-pressed juices are also misleading.

CB Insights Webinar Highlights Influential Food & Bev Startups

Zoe Leavitt, Retail Food & Technology Analyst at strategic data analytics firm CB Insights, today discussed the evolving relationship between large CPG corporations and emerging startups during a webinar titled “Startups Shaping the Future of Food.”

Reed’s Highlights Reduced SKUs, Future Changes in Q3 Earnings Call

Reed’s Inc. reported a 11.7 percent decline in net sales for Q3 2017 in an earnings call today in which the company also announced other brands in its sprawling portfolio would be discontinued to focus on the Reed’s and Virgil’s labels.

Essentia Announces New Packaging for Multi-Packs

Premium alkaline water brand Essentia is launching new packaging designs for its multi-packs, a move the company is framing as the next phase in its brand evolution efforts.

KonaRed Closes Capital Raise With Venice Brands

Hawaiian coffee company KonaRed has closed a “significant capital raise” from venture capital fund Venice Brands, which will be directed towards supporting sales, marketing and distribution of the brand’s range of coffee products.

Quietly Building, Cascadia Capital Starts to Spread Its Bets

In order to distinguish themselves within the highly competitive food and beverage space, Seattle-based investment firm Cascadia Capital must identify the right opportunities -- and get to them before their rivals do.

Starbucks Announces TAZO Sale to Unilever

Starbucks Corporation today announced an agreement to sell the TAZO tea brand to Unilever for $384 million, a move that will allow the Seattle-based coffee giant to focus on supporting its other premium tea brand, Teavana.

Hello Beverages Bring On IBC To Shape Growth in 2018

Hello Beverages recently partnered with InterContinental Beverage Capital (IBC), a New York-based middle market advisory group with a focus on CPG industries, to help shape and execute their ambitious plans for growth in the coming year.

Humm Kombucha To Open $10M East Coast Facility

Today Humm Kombucha announced it had reached an agreement with the City of Roanoke, Va. for the construction of a new $10 million, 100,000 sq. ft. facility that will be the future home of the brand’s East Coast brewery.

Icelandic Glacial Partners With Golden West To Build New Beverage Brands

Icelandic Water Holdings, the parent company of premium water brand Icelandic Glacial, has entered into a partnership with Golden West Food Group Inc. to collaborate on marketing, sales and distribution for the latter’s two beverage brands, Bowery Coffee Co. and the forthcoming KÖE Kombucha. The deal, which was finalized two weeks ago, is the first step in turning Icelandic Glacial into a multi-brand global beverage company, according to CEO Reza Mirza.

NACS 2017 Video: Mark Wahlberg Talks Being “More Involved and Aggressive” With AQUAhydrate

In this video interview recorded at the NACS 2017 show in Chicago earlier this month, actor Mark Wahlberg, a co-owner of premium high-pH alkaline water brand AQUAhydrate, spoke to BevNET assistant editor Martin Caballero about his personal commitment to growing the brand, how his roles as an investor and endorser has evolved since he first joined AQUAhydrate, and how he has leveraged product placement in his film and television projects to give the brand a bigger platform.