Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Quaker Returns To Beverages With New Oat Shake & Go

In a statement, Pepsi pointed to (where else) social media as the product’s inspiration: according to the brand, searches for cold prep oats have risen nearly 50% on TikTok year-over-year

Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

As the category rebounds back into volume-driven growth and with interest in hydration and electrolytes still rising, we take stock of what’s happened in sports drinks so far this year and what to watch for next.

Report: Nutrabolt Recruits Banks to Lead IPO

According to an exclusive on Tuesday in Reuters, Nutrabolt, whose C4 and Bloom energy drinks have over $1 billion in combined sales, has enlisted JP Morgan, Goldman Sachs and Bank of America to lead its initial public offering.

Supreme Court Agrees to Hear Rise Brewing Trademark Case Against PepsiCo

Going against the government's wishes, the U.S. Supreme Court agreed to grant a petition filed by cold brew maker Rise Brewing that seeks to overturn a lower court decision that it claims erroneously ended its case against Pepsi over alleged trademark infringement.

Nestlé Acquires Meal Replacement Drink Brand YFood

The deal comes roughly two years after Nestlé acquired a 49% stake in yfood Labs GmbH, which launched in 2017 and sells nutritional supplements in 30 European countries across various formats including bars, powders and “complete meal” drinks.

Good Karma Acquired by Trek One Capital

Trek One Capital is expanding its holdings in plant-based CPG with a pair of acquisitions: flax milk brand Good Karma Foods and protein bar maker No Cow.