Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

NACS Video: Coke Builds ‘Total Beverage’ Strategy at C-Stores

Speaking with BevNET at the NACS show, Susan Gambardella, vice president of convenience retail for Coca-Cola North America, explained how the company is implementing its “total beverage” strategy within the C-store channel.

Szmell the Flavor: Scent-Based Water SZENT Launches Online

The Los Angeles-based brand, which officially launches exclusively on Amazon today, uses a ring around the neck of each 20 oz BPA free PET bottle made from a polymer infused with natural oils that replicate the experience of drinking flavored water -- without the use of any additives to the liquid itself

As Pilotworks Shuts Down, New Brands Face Uncertain Future

“Distributed kitchen” startup brand incubator Pilotworks abruptly ceased operations nationwide this weekend, leaving hundreds of food and beverage businesses without production and storage facilities or distribution to retail outlets.

NACS News Roundup: New Age Embraces CBD; Red Bull Revamp; Sparkling Waters Rising

In this roundup of news from the 2018 NACS trade show in Las Vegas, BevNET checks in with Red Bull and Hint about recent line extensions, examines developments in the sparkling water space, learns about new CBD drinks from New Age Beverages, and samples Brew Dr. Kombucha's new C-store exclusive innovations.

Bang Energy Maker Targeted in Patent Suit

The proprietary status of a key ingredient in fitness energy drink Bang is the subject of a legal battle between the drink’s parent company Vital Pharmaceuticals and supplement maker ThermoLife.

NACS 2018 Video: Beverages in Brief

In this video recorded at NACS 2018, BevNET assistant editor Martin Caballero and staff reporter Brad Avery offer a quick recap of some of their main takeaways from the show.

Brand Profile: New Flavors, Partnerships Keep Flow Water Moving Forward

With the introduction of two new flavors, Blackberry-Hibiscus and Grapefruit-Elderflower, Flow Alkaline Spring Water is continuing to capture “the sophisticated flavor tone of what our target market is looking for in hydration but also in an infused flavor around detoxing," according to founder and CEO Nicholas Reichenbach.

PepsiCo: North American Bevs Up 2.5% in Q3

PepsiCo’s North American beverages division enjoyed a 2.5 percent increase in revenue during the fiscal third quarter of this year, despite a 14 percent decline in profit.

Magazine Feature: Big Guys Pursue the Bubbles

With U.S. consumers expected to purchase around 821 billion gallons of sparkling water just this year, the likes of Coca-Cola, PepsiCo, Nestlé and other major beverage manufacturers have all taken significant steps to expand and strengthen their respective positions in this high growth category.

Gallery: September’s New Product Launches

New coffee drinks from Dunkin' Donuts, Kyla Hard Kombucha, Nitro Beverage Co. and Clutch Coffee Roasters highlight this roundup of new beverage products that were either launched or announced in September.

Expo East 2018 Video: Anheuser-Busch Non-Alc Strategy Taking Shape

Speaking with BevNET assistant editor Martin Caballero at Natural Products Expo East 2018 in Baltimore earlier this month, Brian Sedra, senior director of head of sales for A-B’s non-alcoholic business unit, discussed A-B’s top line non-alcoholic beverage strategy, how the company is aiming to capture new use occasions, and about Hiball’s new line of non-dairy cold brew coffee products.

Expo East 2018 Video: Editors’ Recap

In this video, NOSH editor Carol Ortenberg and BevNET assistant editor Martin Caballero explore some of the major themes and trends from Natural Products Expo East 2018 across food and beverage, including the rise of sparkling teas, the plant-based category’s maturation, and some of the most innovative products from this year’s show.