Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Monster: Muted Sales Growth In Q2, But Up 5.2% Year-to-Date

Monster Energy endured an uneven second quarter, as state lockdowns and decreased foot traffic depressed sales early on before improving during the later weeks, according to an earnings report released by the company on Tuesday.

Icelandic Glacial Launches First TV Spot

Having secured widespread retail distribution for its premium imported water, Icelandic Glacial is planning to “turbo charge” the brand with its first-ever TV spot airing in select markets starting in August.

Coca-Cola to Launch Topo Chico Hard Seltzer in 2021

Coca-Cola is planning to use the Topo Chico brand as a platform to extend into the booming hard seltzer category, the company announced today. In a statement published on its website, Coca-Cola stated that it is “committed to exploring new products in dynamic beverage categories, including hard seltzer.”

Polar Seals Nationwide Seltzer Distribution Pact With KDP

Massachusetts-based Polar Beverages has secured a long-term manufacturing and distribution agreement with Keurig Dr Pepper (KDP) for its 35-SKU line of seltzer products, the companies announced today.

CBD: Brightfield Report Warns of “Extinction Event” for Some Brands

The economic fallout from the global COVID-19 pandemic represents an “extinction event” for many brands in the emerging CBD space, according to a new report on the state of the U.S. CBD market from Chicago-based intelligence firm Brightfield Group.

Vive Organic Closes $13M Round With Monogram Capital

Vive Organic closed a $13 million Series B funding round led by Monogram Capital, the company announced today. Existing investors Cambridge SPG and PowerPlant Ventures also participated in this round.

Brand Profile: Calypso Makes Gains By Going ‘Light’

Even with the COVID-19 pandemic still roiling, Calypso is coasting along behind strong tailwinds; as of mid-July, the company is up by 50% for this year, according to CEO David Klavsons.

Distribution Roundup: Lemon Perfect Adds SoCal DSD; Sunshine Spreads in Florida

In this Distribution Roundup, Lemon Perfect picks up two new DSD partners in Southern California in the form of John Lenore & Co. and Classic Beverage. Meanwhile, natural energy drink brand Sunshine is gaining a foothold in Florida through expansion in Publix and 7-Eleven. Plus, DRY makes moves in Texas, Aura Bora lands at Whole Foods and pea milk brand Sproud makes its North American retail debut.

Survey: C-Store Retailers Upbeat on Beverages

Thanks in part to encouraging sales growth and a rebound in energy drinks, C-store retailers are more optimistic about the outlook for the total beverage category than a month ago, according to a survey conducted by Goldman Sachs Equity Research analysts published today.

KBI Unveils Kombucha Code of Practice to Promote Category Transparency

Five years in the making, kombucha trade association Kombucha Brewers International (KBI) this week released its Code of Practice, a set of processing definitions, safety protocols and quality standards aimed at establishing transparency with consumers amidst a slew of innovative products and rapid category changes.

Oatly Lands $200M in Funding Round Led by Blackstone Growth

In a deal that values the company at nearly $2 billion, Swedish oat milk producer Oatly has secured $200 million in new equity funding in a round led by Blackstone Growth and a group of celebrity investors which includes Oprah Winfrey and former Starbucks CEO Howard Shultz, the company announced today.

High Brew Charts New Course With Packaging Revamp

The business is much more complex than when David Smith founded High Brew in a moment of inspiration while on a sailing trip with his family. But the brand is returning to its core elements once again to find a new visual identity aimed at organizing its growing product portfolio and standing out in an increasingly crowded coffee set.