Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Aura Bora Closes $2M Seed Round

Fruit and botanical-infused sparkling water brand Aura Bora announced Tuesday the close of a $2 million seed round of funding. The San Francisco-based brand, co-founded by CEO Paul Voge and his wife Maddie, has been one of the buzziest new names in sparkling water since launching in 2020, offering five zero-calorie flavors.

Myracle Kitchen Enters U.S. Market With Barista Mylk Blend

British holding company Nurture Brands is launching a unique Barista Mylk, developed in partnership with coffee expert James Hoffman, as the first entry for its North American plant-based milk brand, Myracle Kitchen.

Uncle Nearest Whiskey Launches BIPOC-Focused VC Fund

Uncle Nearest Premium Whiskey today announced the formation of a new $50 million venture capital fund aimed at investing in fast-growing, minority (BIPOC and women) founded-and-owned spirit brands.

Streams Turn to Sales For good2grow

If you are like many Americans, chances are you spent a good amount of the past 12 months at home watching something on one of the ever-growing streaming entertainment options available from providers like Netflix, Hulu and Amazon. For kid’s beverage maker Good2Grow, all those views are now paying off.

New Legislation Seeks to Open CBD Food and Beverage Market

Filed by Sens. Ron Wyden (D-OR), Rand Paul (R-KY) and Jeff Merkley (D-OR), the Hemp Access and Consumer Safety Act calls for “hemp, hemp-derived cannabinoid, or substance containing any other ingredient derived from hemp” to be exempted from established prohibitions currently on the books.

Gatorade Launches Rapid Hydration Drink

Gatorade is introducing Gatorlyte, a new three-SKU line of rapid hydration sports drinks that is set to enter convenience stores this summer.

Live On Stage: Liquid Death, Live Nation Announce Partnership

Canned water brand Liquid Death has closed a $15 million Series C round of funding that includes celebrities like Tony Hawk, Wiz Khalifa and Steve Aoki, as well as Live Nation Entertainment, which will carry the product as the exclusive water at over 120 venues and festivals across the United States.