Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

Contact Information »

Posts by Martín Caballero

Mondelez Enters RTD With Kids Smoothie Launch

Next month, Mondelēz will begin piloting Ruckus and Co., a two-SKU line of ready-to-drink frozen fruit smoothies set for broad launch in summer 2020. Available in dairy-based Berry Banana Twist and coconut milk-based Tropical Tango flavors, each 6 oz. bottle is designed as a “pack-and-thaw” item that can go into kids’ lunch boxes straight from the freezer in the morning and be ready to consume by midday.

Pepsi Café Set for April 2020 U.S. Launch

PepsiCo today announced the April 2020 launch of Pepsi Café, a blend of Arabica coffee and original Pepsi cola that will arrive at retailers nationwide in Original and Vanilla flavors.

Refresco Adds AZPACK to Expanding North American Co-Packer Network

Refresco CEO Hans Roelofs said that the acquisition of AZPACK allows Refresco to cover a regional white space in its growing national U.S. network. Based in Tempe, Arizona, AZPACK operates out of a 240,000 sq. ft. facility with hot fill, cold fill and flash pasteurization capabilities.

Finalists Revealed for New Beverage Showdown 18

Mushroom-based functional shot Shroomi, sparkling coffee maker Sofee, botanical tonic Corsa, carbonated tea infusion Spritz, wellness drink platform Heywell and probiotic water kefir Dr. Scobii advanced to the next stage of the competition.

Strength in Numbers: Spartan Race Expands CPG Partnerships

The recent development of niche fitness subcategories has opened new opportunities for Spartan Race to partner with innovative brands like rapid hydration mix Liquid I.V. and performance energy drink Adrenaline Shoc.

First Beverage Group Enters CBD Stakes With Mad Tasty

First Beverage Group is getting into the CBD business with today’s announcement of its investment in Mad Tasty, a line of infused sparkling waters backed by Interscope Records recording artist Ryan Tedder, lead singer of the group One Republic.

Catching Zs: SOM Sleep’s Pitch to Pro Sports

As evidenced California-based sleep aid beverage SOM Sleep has struck a chord with professional athletes and sports teams, providing a unique angle to attack the nascent sleep beverage space.

Spirits News Roundup: Bacardi Acquires Stillhouse; Pernod Ricard CEO Defends Brand

In this Spirits News Roundup, Bacardi completes its acquisition of craft distillery Stillhouse following the dismissal of a lawsuit by the brand against it, while Glen Moray names its next lead whiskey creator. Elsewhere, Pernod Ricard's CEO responds to public testimony by ex-employees slamming the company's drinking culture.

Chobani Announces Move into Oat Beverage, Yogurt Set

With eyes on expanding beyond the yogurt set, Chobani today announced the launch of a range of new both dairy and plant-based products, including its entry into the fast-growing oat “milk” category.

Reed’s: Production Snafus Drive Net Sales Down 19% in Q3

Reed’s Inc. continued its uneven 2019 commercial performance in the third quarter, as production challenges for the ginger ale maker sparked a 19% decrease in net sales during the period, according to financial results released by the company.

Seth Goldman Leaves Honest Tea

Honest Tea co-founder and president Seth Goldman is stepping away from the brand at the end of this year to focus on his role as executive chair at plant-based meat brand Beyond Meat, he revealed in a statement on Thursday.

New Age: Revenue Grows, Losses Mount in Q3

Colorado-based New Age Beverage Corp. reported net revenue climbed 5.3% during the third quarter, according to financial results released this morning.