Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

Contact Information »

Posts by Martín Caballero

Purity Organic Launches Sparkling Line

The San Francisco-based organic beverage company announced a new four-SKU line of fruit flavored sparkling waters as the latest addition to its product family, which also includes coconut water, juice and RTD iced tea.

Grady’s Expands With New RTD Line

This fall, Grady’s is seeking to further expand its brand with the launch of its first RTD offering, Lil’ Easy, a pre-diluted, single-serve version of its New Orleans-style cold brew concentrate packaged for portability.

Welch’s Prepares Soda Line Revamp

In a press release last week, the Concord, Mass.-based company announced a partnership with Global Beverage Corporation, an independent company that was created to lead an expansion of the Welch’s soda line with new flavors and formats.

Grain Gains: Canvas Spins Beer Byproduct into Plant-Based Protein

Canvas, a beverage startup backed exclusively by Anheuser-Busch InBev (AB) "disruptive growth organization" Zx Ventures, is looking to spent grain -- the nutrient-rich byproduct of the beer brewing process -- as the key ingredient to fuel its new line of plant-based barley beverages launching this fall.

Distribution: Gains for Koia, Picnik

Planet-based protein drink Koia adds six new retailers and debuts a new reduced price point, Austin-based cafe Picnik launches its RTD butter coffee at Whole Foods, and JUST Water lands an exclusive partnership with the Houston Zoo.

Ethan’s Shots Aim For Cider Vinegar Success

In developing a new line of 2 oz. apple cider vinegar shots, Ethan's founder Ethan Hirshberg aims to create an appealing delivery system for an ingredient that’s not so appealing on its own.

Chicago Adopts Soda Tax

The one-penny-per-ounce tax on sweetened beverages, which officially goes into effect today, makes Chicago the most populous American city to adopt legislation aimed at steering consumers away from sugary drinks in the name of public health.

Aqua ViTea Launches New Kombucha Fountain With Ripe Juice, Plus Vodka

In July, the Vermont-based kombucha brewery debuted Aqua Vodka, an organic vodka made from a distillate created in the kombucha production process, as well as a new self-service draft program that allows users to flavor kombucha with an assortment of cold-pressed juices from Ripe Craft Juice.

People Moves: Brian Krumrei Exits TSG

Krumrei departs the consumer products investment firm, while Moonshine Sweet Tea and Boxed Water each welcome new chief marketing officers.

WTRMLN WTR Targeted In Class Action Suit

In a complaint filed against parent company World Waters LLC and World Waters Holdings, LLC in U.S. District Court in the Eastern District of New York on July 8, attorneys for lead plaintiff Michael Pizzirusso argue that WTRMLN WTR’s product labels, in describing the liquid with the words “cold pressed juiced watermelon,” falsely represent that it consists of only watermelon juice.

Video: Bill Moses On Starting, Growing, Disrupting and Selling KeVita

During an interview at BevNET Live Summer 2017 in New York, KeVita founder and former CEO Bill Moses spoke at length about his experiences starting, growing and selling the company in his first interview since it was acquired by PepsiCo for around $230 million last November.

Seattle’s Sound Kombucha On the Rise

From the name to the packaging to its presence at some of the city’s popular coffee chains and even on the Washington State Ferry, everything about Sound Kombucha is tied back to its roots in the local community.

Basemakers and Phoodie Merge

While Basemakers works with food and beverage brands to increase their visibility at retail, Phoodie uses a network of product demo specialists and event marketing professionals across the country to execute sampling initiatives.

Val Stalowir Named Reed’s CEO

In an interview with BevNET, Stalowir explained that, after investing in a new production facility in Los Angeles that went online last year, Reed’s is well-positioned to reduce costs and operate more efficiently moving forward.