Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

In California, CBD Brands Await Legislative Relief

If it is passed and signed into law by Gov. Gavin Newsom, as is widely expected to happen within weeks, California Assembly Bill 228 will declare that foods, beverages and cosmetics made with industrial hemp should not be considered as adulterated. Until that occurs, however, brands and retailers in Southern California still face an uncertain existence from day to day.

People Moves: Essentia Sales SVP Mike Sharman Departs for Recess

In this roundup of People Moves, Essentia's SVP of sales moves to emerging hemp-infused beverage maker Recess. Meanwhile, ROAR Organics appoints a new VP of sales, while Riff Cold Brewed announces Julie Galbraith as its new CMO.

Monster Preps for Coke Energy Launch, Reign Expansion in 2020

During its annual investor call on Thursday, Monster Energy Corp. reported solid overall sales growth, while teasing several new innovations for this year that are set to directly compete with energy products from Starbucks and Celsius.

Coca-Cola Acquires Full Ownership of Fairlife

The Coca-Cola Company has acquired the remaining stake in dairy producer Fairlife LLC, the company announced on January 3. The soda giant had been a minority investor in Chicago-based Fairlife since 2012, holding a 42.5% stake in the brand through a joint venture partnership with Select Dairy Producers.

Borden Dairy Co. Files for Bankruptcy

On Sunday, Dallas-based Borden Dairy Co., at one point the world’s largest dairy producer, filed for Chapter 11 bankruptcy protection in U.S. Bankruptcy Court for the District of Delaware.

In the Courtroom: Circuit Court Backs Dr Pepper in ‘Diet’ Dispute

In this roundup of recent legal news, the U.S. Court of Appeals for the Ninth District affirmed a lower court ruling dismissing a class action suit against Dr Pepper/Seven Up, Inc. alleging Diet Dr Pepper’s use of the term “diet” implies it can help with weight loss or management. Meanwhile, a lawsuit between The Coca-Cola Company and the heirs of lemonade maker Hubert Hansen will move to a jury trial.

Smart Energy Takes C4 “Above the Neck”

Thanks to the addition of nootropic ingredients, the new product gives C4 a foothold outside of athletic performance or fitness-based use occasions, something that the brand’s consumers were already helping to drive.

ROAR’s Evolution Continues With Powder Stick Launch

At the close of a year spent honing its image and messaging, electrolyte infusion beverage maker ROAR Organic is channeling its momentum into the launch of Electrolyte Powder Sticks, a three-SKU line of single-serving mix packets.

Investment Roundup: Grady’s Calls for Crowdfunding; JAB Forms Peet’s JDE

In this roundup of recent investment and M&A news, New York-based Grady's Cold Brew kicks off a crowdfunding investment campaign online, IFF and DuPont come together, and the merger of Peet's Coffee and Jacobs Douwe Egberts sets the stage for potentially the world's biggest publicly traded coffee company.

Distributors Sue Fiji Over Contract Dispute

In a complaint filed in Superior Court of California, Los Angeles County on September 11, three distributors — North Carolina-based Carolina Beverage Corp. and Dixie Riverside and Alligator Beverage, both headquartered in Georgia — claim Fiji Water broke their respective contracts by forcing retailers in their sales territories to stop accepting product deliveries and making no attempt to negotiate terms to service those accounts

BevNET Magazine Feature: Something’s Brewing

In kombucha, the story of the 2010s has been about the category’s rise from a niche beverage to a mainstream product. Having achieved that milestone, the question facing the industry at the precipice of a new decade is how to ensure that growth continues.

Post-Acquisition, Orgain Sets Course for “Rapid Innovation” In Protein

Butterfly, the private equity group which acquired a majority stake in Orgain in November, is expected to inject new energy and resources into the brand, providing a boost in marketing and a path towards international expansion, along with "fuel to the fire on our innovation," according to founder Dr. Andrew Abraham.