Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

BevNET Magazine Feature: Kombucha Expands Its Audience

Having established a level of awareness for the category – one that continues to rise – kombucha and probiotic drink makers are now looking to grow their consumer base beyond the mix of urban millennials and traditional homeopaths that helped put them on the map.

Gallery: New Spirits Launching This Winter

As the winter holiday season gets in full swing, we take a look at some of the new spirit products you may be finding behind the bar (or under the tree) this month.

Coca-Cola VEB Set to ‘Sharpen Focus’ on Incubation in 2019

Changes are afoot at The Coca-Cola Company’s Venturing and Emerging Brands (VEB) unit, with an internal memorandum detailing structural changes set to take effect in the new year, including staff reductions and a shifting of select brands into the broader Coke system.

MATI Pivots to Organic, New Packaging

With an eye towards capturing consumers from outside the traditional energy drink space, natural energy drink MATI is rolling out a series of changes for the brand, including organic certification, new sugar-free SKUs, and a redesigned package for its cans.

BevNET Live Winter 2018 Day 2 Recap: Changing the System

The second day of BevNET Live Winter 2018 explored shifts in the modern beverage landscape by taking a deep dive into raw data, sharing personal insights from investors and entrepreneurs, and drawing lessons from case studies.

New Beverage Showdown 16 Finalists Revealed at BevNET Live 2018

BevNET Live Winter 2018 kicked off with a glimpse at the next generation of innovative beverages, as 12 emerging entrepreneurs took the main stage to pitch their products during the semi-final round of the sixteenth edition of the conference’s pitch competition, the New Beverage Showdown.

Gallery: November’s New Product Launches

We recap some of the past month's notable new product launches, including a pair of new premium teas from Tejava, plant-based holiday nogs from Good Karma, and a new entrant to the dairy free milk category.

Profile: With C4, Nutrabolt Steers Sports Nutrition to Mainstream

In making the jump into the competitive energy drink space with the launch of a carbonated C4 On-the-Go in April, sports nutrition company Nutrabolt is betting that the brand’s existing audience — the over 5 million customers who have purchased its products — will follow along with them.

The Morning After: 82 Labs Evolves Amid Retail Push

Over the last four-plus weeks, Morning Recovery, the first product from 82 Labs, has enjoyed a successful launch at 70 7-Eleven locations in Chicago, one of its three retail test markets along with San Francisco and Los Angeles.

Report: Index Ranks U.S. Food Giants on Access to Nutrition

The first-ever U.S. Access to Nutrition Index, produced by the Access to Nutrition Foundation (ATNF), an independent non-profit organization, assigns a numerical score on a scale of one to 10 based on an evaluation of what the top ten food and beverage companies in the U.S. are doing to increase consumers’ access to healthy and affordable products.

Nielsen: Sparkling Water, Energy Make Gains

An increase in dollar sales for sparkling flavored waters and energy drinks helped offset slow growth in carbonated soft drinks (CSDs) and a decrease in tea over a four-week period ending on Nov. 3, according an analysis of Nielsen data by Wells Fargo Securities. Total snack and non-alcoholic beverage sales were up 2.9 percent.

Distributor Profile: Hensley Grows Beyond Beer

According to president Andrew McCain, Hensley is approaching 3 million cases of volume shipped for its non-alcoholic portfolio this year, with annual growth expected to land between 15 and 20 percent for the next few years.

KDP: Net Sales Rise Post-Merger in Q3

Keurig Dr Pepper (KDP) enjoyed increases in net sales and operating income in the third quarter, during which the company also completed its merger of Keurig Green Mountain and Dr Pepper Snapple Group.