Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Nielsen: Beverage Sales Rise Across All Channels

Overall snack and non-alcoholic beverages sales were up 5 percent during a four-week period ending on August 11, according to a report on Nielsen all-channel data by Wells Fargo Securities.

PepsiCo Acquires SodaStream For $3.2 Billion

PepsiCo this morning announced it has entered into a $3.2 billion agreement for the purchase of Israel-based SodaStream International Ltd., makers of tabletop machines that allow users to make carbonated water in reusable bottles.

People Moves: Celsius Names Full Time CFO

Celsius has named Edwin Negron-Carballo as the company's new CFO, who told BevNET his experience in supply chain logistics and distribution can help correct inventory shortfalls that impacted the company's Q2 earnings. Also, NWNA and Kohana Coffee get new hires, while Hoist appoints an advisory team.

New Age Reports $15.2M In Q2 Revenue

New Age Beverages reported revenues of $15.2 million for the second quarter of 2018, a 2 percent decrease from the same period last year, in an earnings call yesterday.

Coke Takes Minority Stake, Distribution Rights For BodyArmor

The Coca-Cola Company today announced it has agreed to purchase a minority stake in BodyArmor, a move that will see the sports drink brand exit its distribution partnership with Keurig Dr Pepper (KDP) and enter Coke’s nationwide bottling system.

Earnings Roundup: Monster Breaks $1B, KDP Integrating

Monster Energy set sales records and hinted at changes to its Mutant line in a call with investors about its Q2 2018 earnings report, while Keurig Dr Pepper continues to integrate its two businesses in the weeks since the merger between Keurig Green Mountain and Dr Pepper Snapple closed. and Keurig Dr Pepper each released Q2 2018 earnings reports this week,

Life On Earth Acquires Just Chill

Functional beverage brand Life On Earth has acquired Los Angeles-based The Chill Group, makers of natural relaxation drink line Just Chill.

Evolution Fresh Launches Kombucha Line

Evolution Fresh, which is owned by Starbucks, has begun the initial rollout for a six-SKU line of organic kombucha at retailers in seven major U.S. cities: Seattle, Los Angeles, San Francisco, San Diego, Chicago, Boston and New York City.

Indra Nooyi To Step Down as CEO of PepsiCo

Indra Nooyi is leaving PepsiCo as its CEO, ending a run of nearly quarter century of leadership roles at the company. In that time Nooyi became an influential and progressive voice for the beverage industry in corporate America.

League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in Marketing

In steering their respective brands through the modern marketing landscape, better-for-you sports drinks BodyArmor, an independent brand, and Vitamin Water Active, released by The Coca-Cola Company, are taking two distinct approaches to showcasing athletes as part of their 2018 campaigns.

Humm Develops Non-Alcoholic Kombucha Brewing Process

Bend, Ore.-based kombucha maker Humm has developed a new proprietary fermentation process that the company says prevents the liquid from reaching an alcohol by volume (ABV) of over 0.5 percent.

Coke Pulls Remaining Brands From Big Geyser

The Coca-Cola Company’s fruitful partnership with one of New York’s powerhouse beverage distributors appears to be ending, as the soda giant confirmed it is pulling Honest Tea, Zico coconut water and Hubert’s Lemonade products from Big Geyser’s DSD network.