Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

“This is Soda”: Slice Returns — Again

As it prepares to reintroduce itself to consumers once again early next year, Slice is embracing its roots as a tried-and-true soda, albeit with some improvements made under the hood.

Gatorade’s Propel Plans Further Push into Immunity Line

More than simply bringing new consumers into the brand family, the success of Propel Immune Support thus far has served to reorient the company’s growth strategy around functional beverages, both within the line and beyond.

BlueTriton Acquires Saratoga Spring Water Co. To Go “National, Upscale”

BlueTriton Brands, Inc., the company formed to purchase the Nestlé Waters North America (NWNA) portfolio of domestic brands, is growing its roster of natural spring waters with the acquisition of Saratoga Spring Water Company (SSWC). Financial terms of the deal were not released.

High Society: Ex-AB Veterans Debut Cannabis Seltzer in St. Louis

After spending nearly a combined 50 years working at beer giant Anheuser-Busch (AB) at its headquarters in St. Louis, Doug Mars and Corey Christanell are hoping to emerge as an early player in Missouri’s nascent cannabis beverage market with the launch of Society.

Post-Drizly Spinoff, Lantern Elevates Prez Mahoney to CEO

Boston-based cannabis delivery platform Lantern announced the promotion of its president, Meredith Mahoney, to co-founder and CEO. The move comes less than a year after the company was spun off from former parent Drizly.

Report: Coke Closing on BodyArmor

The Coca-Cola Company is in the closing stages of completing its acquisition of sports drink brand BodyArmor at a valuation of around $8 billion, according to media reports.

Amazon: 100K New Brands Have Joined in 2021

Amazon has welcomed more than 100,000 brands to its U.S. store so far this year, and the company has introduced a suite of new services and user tools aimed at helping those brands gain customers and increase profits. The online retailer made the announcement yesterday at its annual Accelerate 2021 sellers conference in Seattle, where it also revealed that sales by brands are up 60% year-over-year through the end of June.