Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

Contact Information »

Posts by Martín Caballero

Wiz Khalifa Enters Hemp THC Beverages With Kush & Orange Juice

The Pittsburgh-born, weed-loving star of “Black & Yellow” fame is the latest entertainer to leverage his cannabis culture credibility to enter THC beverages, partnering with Atlanta-based Scofflaw Brewing for Khalifa Kush & Orange Juice.

As Meal Replacement Evolves, Ka’Chava Finds Its Staying Power

We caught up with Ka’Chava president and COO Louise Todd to find out how the brand is working around the current protein craze, how it’s managing retail expansion, future innovation strategy and the race to stay ahead of the chasing pack.