Olipop Planning Refrigerated Line Revamp, Shares New Seasonal LTO
After launching a shelf-stable version of its refrigerated prebiotic sodas in 2024, Olipop is turning its attention back to coolers.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Monster Preparing Protein Energy Drink For Release Next Year
One of energy’s biggest players has its sights set on protein with a new 12 oz. line set to launch in March 2027.
C-Store Shoppers Are Ditching Snacks, Sticking With Energy As Traffic Dips
High fuel prices have consumers cutting back at convenience stores – but not when it comes to energy and protein.
Kroger Drops Red Bull, Boar’s Head Amidst Cost-Cutting Push
Kroger shoppers looking for Red Bull or Boar’s Head products may be out of luck for the time being, as the country’s largest supermarket chain grapples with pricing strategy amidst a grim economy.
From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy
How does a high-performance energy drink brand built for hardcore special military operatives make the jump to the mainstream? A lot less seriously than you might think.
Protein2o Enlists Ex-Congo Brands Exec to Help Brand ‘Dream Bigger’
Amidst a protein beverage boom, clear protein drink maker Protein2o is preparing to accelerate growth with new investment and executive leadership.
How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
Where most low-dose drinks come in at around 2.5 to 3 mg per container, Herb Light cuts that by more than half. But in the guise of a refreshing, session-friendly non-alcoholic beer styled after classic American light pilsners, the concept is closer to "non-alcoholic-plus" than to a typical THC drink.
Wiz Khalifa Enters Hemp THC Beverages With Kush & Orange Juice
The Pittsburgh-born, weed-loving star of “Black & Yellow” fame is the latest entertainer to leverage his cannabis culture credibility to enter THC beverages, partnering with Atlanta-based Scofflaw Brewing for Khalifa Kush & Orange Juice.
Chicago Ad Agency Launches Retro Light Beer-Styled THC Drink
Inspired by classic light beer from the 1980s, the brand is all about delivering “big taste, little high.”
Everyday Dose Names New CEO, Expands into Sam’s Club
There's new leadership at the top of Everyday Dose, though founder Jack Savage remains a key figure at the functional coffee company.
As Meal Replacement Evolves, Ka’Chava Finds Its Staying Power
We caught up with Ka’Chava president and COO Louise Todd to find out how the brand is working around the current protein craze, how it’s managing retail expansion, future innovation strategy and the race to stay ahead of the chasing pack.
L.A. Libations, Axum Capital Partners Announce Strategic Partnership
Charlotte-based Axum’s portfolio companies – including its latest acquisition, NBA star Victor Wembanyama’s fledgling hydration drink Barcode – will gain access to “strategic guidance” from L.A. Libations.
Lifeway Hits Another Sales Record Amid ‘Temporary’ Margin Pressure In Q2
Lifeway recorded another quarter of sequential sales growth, though headwinds from elevated milk prices tempered short-term performance.
OLIPOP Announces New CEO; Founder Goodwin Set for Innovation Role
Christian Patiño Webb joins OLIPOP after a four-year run as CEO of sports drink brand Electrolit.