Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Nielsen: Majors Post Modest All-Channel Gains in September

PepsiCo, The Coca-Cola Company, Keurig Dr Pepper (KDP) and Monster Energy Company all posted sales gains of at least 2%, even as overall non-alcoholic beverage and snack sales ebbed slightly, according to a Wells Fargo Securities analysis of Nielsen data.

Wells Fargo: C-Stores “Upbeat” in Q3 Survey, As Sales Climb

Convenience retailers are feeling good about rising sales and brand innovation, according to the Q3 “Beverage Buzz” c-store retailer survey published by Wells Fargo Securities. Meanwhile, sales growth in the convenience retail has slowed relative to all channels, despite an uptick in year-over-year sales during the four-week period ended on Oct. 5.

Ugly Drinks Announces New Investment, Launch of Energy Line

A little over one year after launching in the U.S., London-based sparkling water brand Ugly Drinks is targeting further stateside expansion with the launch of a caffeine-infused sub-line, Energized, along with the announcement of a new round of financing.

Cocktail Crate Acquired by Traverse City Whiskey

New York-based premium mixer brand Cocktail Crate has been acquired by craft distillery Traverse City Whiskey Co., the company announced yesterday. Financial terms of the deal were not disclosed.

Owen’s Craft Mixers Closes $3M Round

New York-based Owen’s Craft Mixers announced today it has closed a $3 million Series A fundraising round led by Levy Family Partners.

BevNET Magazine Feature: The Shape of Water

While consumer buying habits and nutrition trends are providing healthy tailwinds for the nascent category of kids water, developing a strong identity — to say nothing of building a business around that concept — remains a challenge for all involved, particularly in the face of declining sales for the entire kid-positioned beverage market.

NACS 2019: Energy, Coffee Highlight Coke’s 2020 Innovations

In this interview recorded at NACS 2019, BevNET managing editor Martin Caballero spoke with James Ford, Coca-Cola’s VP of category strategic advisory, about the company’s product showcase, including the highly anticipated U.S. launch of Coca-Cola Energy, the development of Coke’s expanding coffee portfolio, and how the brand is strategizing for growth in the convenience store channel.

PepsiCo: Revenue Momentum Continues in Q3

PepsiCo beat analysts’ expectations in posting 4.3% organic sales growth in the third quarter of this year, according to financial results released by the company on Thursday.

Celsius Adds BCAA Line, Acquires Distributor

Fitness energy drink brand Celsius is entering the final months of 2019 with a flurry of activity, including introducing a new recovery beverage, launching a nationwide marketing tour and acquiring one of its European distributors.

Reed’s: Stalowir Exits, Bello Steps in as Interim CEO

Carbonated soft drink maker Reed’s Inc. today announced the appointment of John Bello, the company’s current chairman of the board, as interim CEO following the sudden departure of Val Stalowir, according to a press release.

B’More Organic Shuts Down

The Baltimore-based brand, launched in 2011, marketed a line of drinkable skyr -- a traditional protein-rich Icelandic yogurt -- in six flavors: banana, strawberry, mango banana, caffe latte, vanilla and coconut. A certified B Corporation, the brand donated 1% of sales to Jodi’s Climb for Hope, which raises money for breast cancer and MS research.

Califia Farms Launches Oat Milk Lattes

Califia Farms is making the jump into shelf-stable beverages with the launch of a four-SKU line of nitrogen-infused cold brew lattes made with oat milk, a move that will facilitate expansion into e-commerce and convenience channels.