Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Distribution Roundup: Mooala Moves East

In this Distribution Roundup, Mooala's move into the East Coast nearly doubles its U.S. retail presence, while Powell & Mahoney's lands placement for two of its sparkling mixer SKUs at Target stores nationwide.

Califia Farms Announces Non-Dairy Drinkable Yogurt Line

Expanding its already vast range of plant-based beverage offerings, Califia Farms announced today the launch of a new four-SKU line of non-dairy drinkable yogurts formulated with the company’s proprietary Califia Culture Blend.

On-Premise, Retail Strategies Complement Growth at Ripe

Fueled by recent proprietary innovations in packaging and dispensing technology, Ripe Craft Juice and Ripe Bar Juice are now in a position to grow both jointly and independently, with two distinct product offerings that can meet consumers either on-premise or at the grocery store.

OXiGEN Gains Global Growth Partner In FC Bayern Munich

In January, Vancouver, Canada-based oxygenated water brand OXiGEN announced a three-year deal to become the “official functional water and recovery tool” partner for FC Bayern Munich, one of the world's most valuable sports clubs.

Sparkling Waters Rise From the South

BevNET spoke with three up-and-coiming, Southern-based sparkling water brands about their approaches to the market and how they hope to find a place to grow in this explosive category.

Bayside Distributors Finds Focus In Healthy Beverages

Bayside Distributors, which currently services around 1,100 accounts in Massachusetts and Rhode Island with a focus on independent gourmet, natural and specialty stores, has followed the pivot in food and beverage towards trends like clean label, plant-based and reduced sugar.

Post-Juice Served Here, Alex Matthews Joins Forager Project as CMO

Following the closure of cold pressed juice company Juice Served Here, co-founder and former CEO Alex Matthews now tasked with the job of evolving the visual identity for Forager Project as the plant-based food and beverage brand’s new chief marketing officer.

PepsiCo Launches Bubly Sparkling Water

Earlier today, the CPG giant officially announced the launch of Bubly, an eight-SKU line of fruit-flavored sparkling water in 12 oz. cans that will debut at retail this month.

Wandering Bear Coffee Raises $8M

In an interview with BevNET, Wandering Bear co-founder Matt Bachmann declined to identify who led the round, citing an agreement not to publicly disclose the other party.

Danone Manifesto Ventures Leads $30M Investment in Harmless Harvest

Organic coconut beverage brand Harmless Harvest today announced it has raised $30 million in growth capital in an investment round led by Danone Manifesto Ventures, the venture arm of French multinational food and beverage corporation Danone.