Martín Caballero

Posts by Martín Caballero

Chris Lansing Departs PepsiCo Amid Management Shuffle

Lansing’s departure was followed by other changes in PepsiCo’s warehouse team -- covering items like Tropicana, Gatorade, and other key direct-shipped products -- which had taken over the sales responsibilities for the Naked team in 2015.

Expo West Video: INVO President Talks Functional Innovation

INVO Fresh is making an ambitious play to be at the forefront of coconut water’s next stage of development with Coco Collisions, a functional, six-SKU product line extension that debuted at Natural Products Expo West 2017.

Drink Maple Pulls in $3.9 Million in New Funding Round

The funding includes approximately $1.18 million in principal and interest under promissory notes converted into shares of Series A Preferred Stock in connection with the initial closing of the offering.

Expo West 2017: Adaptogens Arrive

Could ashwagandha’s rising profile herald a greater future for adaptogenic fruits and herbs — such as reishi, tulsi (also known as holy basil), ginseng, eleuthero and schizandra — as a fully developed beverage category?

Expo West Video: REBBL Goes Beyond Super Herbs

Speaking with BevNET, founder Palo Hawken said that his brand sees the launch of the new addition to its core line, Turmeric Lemon Tart, as an opportunity to bring the ingredient beyond its natural consumer base and into the mainstream with a fruity, high-fat beverage that “tastes basically like lemon meringue pie.”

JBT Corp. Acquires HPP Manufacturer Avure

Steve Smith, the president of JBT FoodTech, said that the company had been looking at various sterilization techniques that do not use heat for over two years before making the decision to purchase Avure.

Expo West 2017 Recap

From fresh takes on familiar favorites to disruptive innovations with the potential to create entirely new categories, the annual Expo is where industry professionals get their first glimpse of the products that will fuel the conversation for the next 12 months and beyond.

AccelFoods Announces Fund Expansion, New Investments

In an e-mail to BevNET, Jordan Gaspar, co-founder and managing partner at AccelFoods, said that the move represented an evolution of the fund to better serve the specific needs of each company and its founders.

Happy Tree Completes Fundraising Round, Debuts Updated Label

In an interview with BevNET, Happy Tree CFO/COO Will Finkelstein called the new investment a recognition of the company’s potential and “a good validation of our brand and the maple water category” after a year in which the brand expanded to over 400 new retail locations and debuted several new SKUs.

Distill Ventures Delivers Innovation to Diageo

As the CEO of Distill Ventures, the venture capital arm of British spirits conglomerate Diageo, Shilen Patel is always on the lookout for emerging and innovative brands that are ripe for investment.

Gerry David Stepping Down As CEO At Celsius

Over the course of David’s tenure as CEO, Celsius made impressive gains in the fitness beverage category, posting record revenues for five consecutive years and an 18-fold increase in its stock price.

CAGNY 2017: Coke & Pepsi Outline Growth Goals

The Coca-Cola Co. and PepsiCo embraced expansive and ambitious changes to their product portfolios during presentations to market analysts at the 47th annual Consumer Analyst Group of New York (CAGNY) conference.