Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Teamsters: Survey Finds “Significant Disruption” in SoCal Coke Distribution

The International Brotherhood of Teamsters claimed today that strategic decisions made by Coca-Cola bottler and distributor Reyes Coca-Cola Bottling (RCCB) “have created significant disruption in the quality of service” for customers in Southern California, according to the results of a survey of over 100 retailers.

CBD Update: NYC, Maine Health Depts. Crack Down

Confusion over the legal status of cannabidiol (CBD) as an ingredient in food and beverage products was highlighted again this week after state health departments in Maine and New York took actions to crack down on the popular ingredient.

Gallery: Premium Whiskeys, Coconut Water Rum Highlight New Spirit Launches

Two new releases by The Macallan -- including an ultra-limited 52 year-old expression -- as well as the debut of a premium dark rum blended with coconut water highlight our roundup of recent notable spirits launches, along with three new products from New Orleans-based Atelier Vie and a bourbon-inspired release from Bumbu.

In the Courtroom: Big Soda Wards Off SF Warning Labels; ‘Fiji Water Girl’ Sues

In this roundup of recent beverage-related legal news, an appeals court in San Francisco hands soft drink makers a win in their fight against health warning labels, while Fiji's highly successful Golden Globes marketing activation faces backlash from its star. Elsewhere, UNFI files suit against Goldman Sachs for "ill-gotten gains" in its role as an adviser in its $2.9 billion Supervalu acquisition.

Brand Profile: Two Decades On, Guru Seeks Gains in U.S. Energy Market

When it launched in 1999, energy drink brand Guru was the first organic and one of the few natural products in the category. In the years since, the Montreal-based brand has watched as energy drinks have developed into a $12 billion market in the U.S., but it’s only relatively recently that growth trends have shifted in the favor of natural products.

Protein2o Introduces Energy Line Extension

Protein2o Plus Energy contains 125 mg of natural caffeine from green coffee beans and 15 g of whey protein per 16.9 oz. PET bottle and is available in Blueberry-Raspberry and Cherry Lemonade flavors.

Gassed Up: Pepsi To Launch Nitro Soda

Pepsi is the latest and biggest beverage maker to hit the gas, as the company today announced the launch of a nitrogen-infused version of its trademark soda called “Nitro Pepsi.”

Liquid Death Comes to Life Online

Gaining early adopters is a critical step in the early growth stages of any beverage startup. Canned water maker Liquid Death, however, has faced a certain amount of skepticism even among the many people who appreciated its unorthodox approach to the category: a lot of them thought it was a fake.

Forager CMO Alex Matthews Launches CPG-Focused Creative Studio

Roughly one year after joining Forager Project as the company’s chief marketing officer, Alex Matthews has departed the plant-based food and beverage brand to launch Here Studio, a multi-faceted branding, design and CPG product development house in Los Angeles.

Winter Fancy Food Show 2018: BOS Tea Talks U.S. Brand Building

During the Winter Fancy Food Show 2019 in San Francisco last week, BevNET caught up with James Moss, managing director for North America at BOS, to discuss the brand’s progress since launching its ready-to-drink rooibos line in five SKUs in the Southern California last March.

Monster Reveals ‘Performance’ Energy, Tea Innovations

Monster Energy is poised to take on rising rival Bang in the emerging “performance energy” category, one of several new product innovations for 2019 showcased yesterday during an investor meeting and business update.

Winter Fancy Food Show 2019 Video: Califia Innovates Around Oats, Coffee

In this interview recorded at the Winter Fancy Food Show 2019, Califia Farms co-founder and CEO Greg Steltenpohl shared his thoughts as to why oat milk has captured the interest of consumers (and particularly coffee lovers) and the potential for oat milk to be integrated into Califia’s portfolio of RTD coffee drinks.

BevNET/NOSH Cannabis Forum Video: Building a Cooperative Industry

At the first-ever Cannabis Forum for Food & Beverage, a panel of four speakers — Adam Miron, co-founder and chief brand officer of HEXO; Hesaam Moallem, president and CEO of Charlotte’s Web; Errol Schweizer, co-founder and partner in mood33; and Evan Eneman, founder of Sands Lane Capital — came together to examine how cannabis is developing into a cooperative industry even at an early stage.