Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

Contact Information »

Posts by Martín Caballero

Rise Aims to Fuel Market Momentum With New Flavor, Funding

As one of the RTD cold brew and oat milk pioneers, the success of RISE Brewing Co., which launched its three-SKU line of oat milk lattes in 7 oz. cans in 2018, has helped pave the way for others to enter the category. The brand is seeking to leverage its first-mover advantage in oat milk to broaden its presence, starting with this month’s launch of a new Vanilla flavor.

Zico Returns As Founder Rampolla, PowerPlant Ventures Buys Brand

Over a decade after its sale, Zico founder Mark Rampolla finds himself writing the next chapter in the coconut water brand's history, having reacquired the brand from Coca-Cola via investment fund PowerPlant Ventures, of which he is a partner and co-founder.

Chobani Enters RTD Coffee Category With Multi-Serve Cold Brews

Just over a month after releasing a slate of new innovations across several product categories, Chobani’s platform expansion continued today as the Greek yogurt maker revealed a new line of ready-to-drink cold brew coffees that highlight its expertise in dairy and plant-based dairy alternatives.

Distribution Roundup: Shaka Tea Makes Bicoastal Moves, Pillars Goes Nationwide

Hawaiian tea brand Shaka Tea is expanding its presence on both coasts this month through partnerships with key regional distributors, including Nestlé Waters’ ReadyRefresh service in California; Pillars Drinkable Greek Yogurt is going nationwide with Whole Foods, a move that marks the Massachusetts-based brand’s first expansion into the West Coast.

De La Calle Seeks to Build U.S. Tepache Market ‘From the Street’

While probiotic and prebiotic sodas are a relatively recent trend, Los Angeles-based branding and design agency Here Studio is aiming to introduce U.S. consumers to a similar drink with a few hundred years more of a track record: De La Calle (“from the street”), a line of traditional Mexican tepache fermented drinks in 12 oz. cans.

Búho Aims for Better-For-You Mexican Soda With Prebiotic Pivot

Driven by consumer trends and tightening restrictions around product labeling in Meixco, soda brand Buho has taken on a complete line reformulation of its eight flavors which takes it into the realm of functionality with the addition of plant-based prebiotic fibers.