Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Norman E. Snyder Named CEO At Reed’s Inc

Reed’s Inc. announced today that COO Norman E. Snyder, Jr. will succeed interim CEO John Bello in a permanent capacity effective March 1. Snyder will take on the role just months after joining Reed’s in September during a management shakeup that also saw the exit of CEO Val Stalowir.

New England Patriots Receiver Julian Edelman Invests in Perfect Hydration

Edelman, a three-time Super Bowl champion, initially partnered with Perfect Hydration as a brand ambassador in June. Speaking with BevNET in January, the wide receiver said he has “always been an advocate of alkaline water,” which he credited with helping him recover quicker from workouts and games.

Dirty Lemon Makes Mass Retail Push With Walmart Launch

Functional beverage brand Dirty Lemon today announced it will be making the jump from direct-to-consumer sales to mass retail this spring through a national retail partnership with Walmart. The launch will bring three of the brand’s most popular SKUs — +Charcoal +Collagen, +Ginseng, each in 16 oz. bottles — to 500 store locations nationwide.

Coffee, California Are Keys to Minor Figures U.S. Oat Milk Debut

As Minor Figures quietly rolls out to U.S. coffee shops and independent retailers, the four-year-old brand is hoping its coffee credentials and playful personality will help it to disrupt an increasingly crowded marketplace.

Sparkling ACV Drink Vina Set For Relaunch

Here Studio, the Los Angeles-based branding and design agency founded by former Juice Served Here CEO Alex Matthews, is set to relaunch sparkling apple cider vinegar brand Vina this month, the first product incubated in-house by the agency.

Super Bowl Ad Roundup: Stars Power Coke and MTN DEW; Hint Debuts

Ahead of Super Bowl LIV in Miami this weekend, here’s a quick look at some of the beverage brands hoping to make a splash on Sunday, including a pair of star-powered spots for Coca Cola Energy and MTN DEW Zero Sugar, as well as Hint's big game ad debut.

Coke: Organic Sales, Net Revenue Up in Q4

The Coca-Cola Company enjoyed a 16% increase in net revenue during Q4 2019 and a 9% increase for the year, thanks to strong performance from sports drinks and premium water.

Winter Fancy Food Show 2020 Recap: Califia Embraces Oat; Remedy Goes Keto

In this recap of brand news and product updates from the 2020 Winter Fancy Food Show, we examine the rapid evolution and expansion of Califia Farms' oat-based beverage platform, as well as the new keto product line from Remedy Organics and the emergence of several new products with Asian-inspired fruit flavors.

In Memoriam: Kobe Bryant

Kobe Bean Bryant, the retired NBA superstar and a major investor and public ambassador for sports drink BodyArmor, was among nine people who died in a helicopter accident in Calabasas, Calif., on Sunday afternoon.

Dyla Brands Running Concentrate, Powder Mix Business For KDP

Through a long-term licensing agreement, Dyla Brands, the parent company of Stur and FORTO Coffee, has been overseeing marketing, manufacturing and sales for Keurig Dr Pepper’s (KDP) liquid concentrate and powdered mix products since late 2019.

Cann Secures $5M Seed Investment

Cannabis-infused “social elixir” Cann has closed a $5 million seed round of financing led by Imaginary and JM10 Partners, the company announced yesterday. Navy Capital, Global Founders Capital and Cresco Capital also participated in this round, as did undisclosed “key strategic investors,” according to a press release.