Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Expo East 2018 Video: Anheuser-Busch Non-Alc Strategy Taking Shape

Speaking with BevNET assistant editor Martin Caballero at Natural Products Expo East 2018 in Baltimore earlier this month, Brian Sedra, senior director of head of sales for A-B’s non-alcoholic business unit, discussed A-B’s top line non-alcoholic beverage strategy, how the company is aiming to capture new use occasions, and about Hiball’s new line of non-dairy cold brew coffee products.

Expo East 2018 Video: Editors’ Recap

In this video, NOSH editor Carol Ortenberg and BevNET assistant editor Martin Caballero explore some of the major themes and trends from Natural Products Expo East 2018 across food and beverage, including the rise of sparkling teas, the plant-based category’s maturation, and some of the most innovative products from this year’s show.

Bang Energy Responds to Monster Complaint

In a press release shared with BevNET this morning, Vital and Owoc stated that “all of Monster’s claims are frivolous, outlandish, unsubstantiated, unproven and without merit.”

Expo East 2018: New Products Gallery

After highlighting a handful of new drinks in our show preview last week, check out the following gallery for a look at some of the other new and forthcoming innovations we saw at Natural Products Expo East 2018.

C-Store Report: CSDs Flat, Private Label Juice Soars

Overall carbonated soft drink (CSD) sales in the convenience channel were flat in a year-over-year comparison for the four-week period ending on Sept. 8, according to a report from Wells Fargo Securities.

Expo East 2018 Video: Processing and Proteins Fuel Expansion at Elmhurst

In this video interview recorded at Natural Products Expo East 2018 in Baltimore, Dr. Cheryl Mitchell, the head of research and development at Elmhurst 1925, explained how the company promotes sustainability by using a diverse array of raw materials and how that diversity has showcased the unique characteristics of the milks in new ways.

Expo East Recap Pt. 1: Creamers Rising, Chameleon Growing

In the first of a multi-part recap of news and highlights from the show, we examine new developments in RTD tea, take a look at Chameleon Cold Brew's new innovations, chart the growth of the shot category and highlight a new wave of plant-based coffee creamer products.

Under New Management, MATI Makes Move to Mainstream

Following the departure of founder Tatiana Birgisson, energy drink maker MATI has turned to former Coca-Cola executive Eric Masters to build on the company's entrepreneurial roots and turn it into a mainstream national brand.

Expo East 2018: New Products Preview

Whether you are getting ready to cruise the aisles on the show floor, which runs Thursday through Saturday at the Baltimore Convention Center, or plan on following BevNET’s event coverage online, here’s a preview of some of the new products to look out for at Expo East 2018.

C-Store Survey: Labor Day Heat Boosts Bev Sales

Overall non-alcoholic beverage sales during the Labor Day holiday jumped 5.4 percent from last year, up sequentially 4.2 percent from the second quarter of this year.

Monster Energy Sues VPX Over Bang Energy Claims

Monster filed a complaint against Vital, which markets Bang under its VPX Sports label, in U.S. District Court for the Central District of California on Tuesday.The complaint takes aim at specific claims by made by VPX that Bang can treat chronic diseases and even “reverse mental retardation.”