Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Peet’s Acquires Majority Stake in Revive Kombucha

Peet’s Coffee has taken a majority stake in California-based kombucha brand Revive, giving the growing company a single long-term partner with which to build upon its existing growth. Terms of the transaction were not disclosed.

Cannabis Forum Recap: Taking the First Steps

Mapping this new landscape of cannabis CPG and charting a path forward for the nascent industry was the focus of discussion at the first-ever Cannabis Forum for Food & Beverage, presented by BevNET and NOSH, on Dec. 1 in Santa Monica, Calif.

Passage of Farm Bill Poised to Reshape Hemp, CBD Product Landscape

While the finalized version of the 2018 Farm Bill, which is expected to receive President Trump’s signature before the close of the current legislative session, represents a watershed moment in the pro-hemp movement, it doesn’t mark the end of the journey.

BevNET Live Winter 2018 Video: Keeping the Attachment With GT Dave

In this clip from day one of BevNET Live Winter 2018 held in Santa Monica, Calif. on Dec. 3, Dave discusses his roots as a young beverage entrepreneur, how GT’s seasonal kombuchas offer the opportunity to “transcend the bottle and tell a story,” and how its newest product — Dream Catcher, a cannabidiol (CBD) infused water that adds a new functional dimension to its portfolio — fits into the company’s mission to inspire and excite through health and wellness.

BevNET Magazine Feature: Kombucha Expands Its Audience

Having established a level of awareness for the category – one that continues to rise – kombucha and probiotic drink makers are now looking to grow their consumer base beyond the mix of urban millennials and traditional homeopaths that helped put them on the map.

Gallery: New Spirits Launching This Winter

As the winter holiday season gets in full swing, we take a look at some of the new spirit products you may be finding behind the bar (or under the tree) this month.

Coca-Cola VEB Set to ‘Sharpen Focus’ on Incubation in 2019

Changes are afoot at The Coca-Cola Company’s Venturing and Emerging Brands (VEB) unit, with an internal memorandum detailing structural changes set to take effect in the new year, including staff reductions and a shifting of select brands into the broader Coke system.

MATI Pivots to Organic, New Packaging

With an eye towards capturing consumers from outside the traditional energy drink space, natural energy drink MATI is rolling out a series of changes for the brand, including organic certification, new sugar-free SKUs, and a redesigned package for its cans.

BevNET Live Winter 2018 Day 2 Recap: Changing the System

The second day of BevNET Live Winter 2018 explored shifts in the modern beverage landscape by taking a deep dive into raw data, sharing personal insights from investors and entrepreneurs, and drawing lessons from case studies.

New Beverage Showdown 16 Finalists Revealed at BevNET Live 2018

BevNET Live Winter 2018 kicked off with a glimpse at the next generation of innovative beverages, as 12 emerging entrepreneurs took the main stage to pitch their products during the semi-final round of the sixteenth edition of the conference’s pitch competition, the New Beverage Showdown.

Gallery: November’s New Product Launches

We recap some of the past month's notable new product launches, including a pair of new premium teas from Tejava, plant-based holiday nogs from Good Karma, and a new entrant to the dairy free milk category.

Profile: With C4, Nutrabolt Steers Sports Nutrition to Mainstream

In making the jump into the competitive energy drink space with the launch of a carbonated C4 On-the-Go in April, sports nutrition company Nutrabolt is betting that the brand’s existing audience — the over 5 million customers who have purchased its products — will follow along with them.