Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Revive Revamps Bottle Design To Showcase Ingredients

California-based Revive Kombucha has unveiled a new look for its 12 oz. glass bottles featuring a simplified and streamlined visual identity that founder Sean Lovett said would bring greater attention to the liquid itself.

RISE Brewing Co. To Launch Nitro Oat Milk Lattes

With the announcement of its new three-SKU line of nitrogen-infused cold brew lattes, two of which are made with oat milk, Rise Brewing Co. is aiming to bring one of the hottest trends in coffee out from behind the espresso bar and into shelf-stable RTD coffee category.

All Market Inc. Acquires Runa

All Market, Inc. (AMI), the parent company of coconut water maker Vita Coco, today announced the acquisition of Runa, an organic energy drink brand made with the guayusa leaf. Terms of the deal were not disclosed.

BevNET Live Summer 2018 Video: ‘High’ Risks and Rewards in Cannabis Beverages

In a wide-ranging discussion at BevNET Live Summer 2018 in New York City earlier this month, Lauren Rudick, partner at law firm Hiller, PC, and Erik Knutson, president of the American Trade Association for Cannabis and Hemp, spoke to both the enormous opportunities and significant challenges of working with cannabis-infused drinks.

CORE Launches Summer Campaign With Demi Lovato

For the second year running, Core Hydration is building its summer marketing campaign around one of its star shareholders, as the brand announced today that singer/actress and brand investor Demi Lovato will be the face of a new primarily digital-based national marketing blitz that emphasizes “balance and authenticity."

People Moves: Harmless Harvest Hires New CEO

Harmless Harvest Hires New CEO; DRY Soda Adds New CFO and VP of Sales; Red Bull Appoints New President?; Organic Valley Reshuffles Sales Department; Temple Lifestyle Makes Marketing, Operations Hires

Back In Service? Juice Served Here Plots Comeback

After ceasing operations and closing its remaining juice bars in December, Juice Served Here co-founder Greg Alterman, who issued the post, told BevNET that, despite facing a range of challenges, he’s confident that the brand has much more left to offer consumers.

Clearly Kombucha Acquired by Molson Coors

California-based Clearly Kombucha has been acquired by Molson Coors for an undisclosed fee, marking the multinational brewing company’s first purchase of a non-alcoholic beverage brand.

HeatGenie Secures $6 Million Investment For Self-Heating Can

Austin, Texas-based beverage technology company HeatGenie, which manufactures a self-heating aluminum can, has closed a $6 million round of funding led by ARTIS Labs, with additional investment from Almanac Investments and private individuals.

Nielsen: Positive Signs for CSDs, Java Fuels Monster Gains

Carbonated soft drink (CSD) unit sales increased 3 percent in a year-over-year comparison for a four-week period ending on May 19, as reported in a generally positive Wells Fargo Securities beverage report on Nielsen sales data released earlier this week.