Could Conor McGregor’s MAC Energy Kickstart Ketones?
If the emerging ketone market could use a kick, who better to call than a mixed martial arts superstar?
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Zevia Taps Brian Bousley As New EVP, Chief Commercial Officer
Zevia has appointed Brian Bousley as its new executive vice president and chief commercial officer, bringing the former Yerba Madre leader in to help steer an ongoing strategic turnaround.
Former NFL Star Micah Hyde Seeks to Bridge Beer, Hemp Drinks
After over a decade ball-hawking in the backfield, the former Green Bay Packer and Buffalo Bill is taking on a new position: hemp beverage entrepreneur.
Messi, No Más: World Cup Winner’s Hydration Brand Phased Out After Objectives Missed
After making a splashy debut in 2024, Más+ By Messi, the hydration drink brand co-launched by global soccer superstar Lionel Messi and Mark Anthony Brands, is officially out of the game.
Report: Danone Set to Exit Lifeway Foods
The French food giant is selling its stake in the U.S. kefir market leader less than a year after it attempted to acquire the company.
People Moves: Nutpods CEO Departs; Slate Recruits New CMO
The CEO had been with Bellevue, Wash.-based Nutpods since April 2024, months after the plant-based creamer brand was acquired by private equity firm MPearlRock.
Reed’s Plots Another ‘Course-Correction’ Amidst Grim Q1
Reed's is adopting a "strategic course correction" after a punishing first quarter in which sales and margin both contracted, sparking a triple-digit surge in net loss from the same period last year.
Daily Grind: How Everyday Dose Is Breaking Beyond Coffee
We caught up with Jordan Leberman, growth marketing manager at Everyday Dose, to break down how the Austin-based brand’s identity is evolving as it expands availability, how it’s stimulating community both online and off, and where the product roster is going next.
Nutrabolt Names Former KDP Exec Archambault as President, COO
Andrew Archambault, a former President of the U.S. Beverage Unit at Keurig Dr Pepper (KDP), will be tasked with overseeing commercial and operational functions at Nutrabolt, best known in beverage for its KDP-distributed drinks under brands C4 and Bloom.
Zevia Clocks Record Quarter At +21% Net Sales; More Pricing ‘Unlikely’
Zevia's corporate turnaround strategy is beginning to bear (stevia-sweetened) fruit, as strong volume gains pushed the sugar-free CSD brand to record 21.2% net sales growth ($46.1 million) in Q1 2026.
Suja Life IPO Raises $187M; ‘We Are Just Getting Started,’ Says CEO
Once underwriting discounts and commissions are deducted, net proceeds are expected to be around $173.6 million, according to a press release.
Celsius Enjoying “Energy Captain” Role with Pepsi; Q1 Revenue Up +138%
Celsius is blossoming in its role as the "energy category captain" for PepsiCo, as the combined portfolio of Celsius, Alani Nu and Rockstar drove triple-digit increases in revenue and adjusted EBITDA in Q1 2026.
Gen Alpha Seeking Identity, Emotion In Their Beverages, Per Keurig Dr Pepper Report
Amidst the vast range of choices, consumers are increasingly selecting drinks that excite and empower them both mentally and emotionally, according to Keurig Dr Pepper’s second annual State of Beverages Trend Report, released this morning.
Phony Negroni Maker St. Agrestis Acquired by The Wine Group
Launched in 2022, Phony Negroni – which includes mezcal and espresso-inspired varieties - is the top selling ready-to-serve 200mL bottled beverage in the non-alcoholic spirits segment, according to Mintel data cited in a press release.