Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Elmhurst Launches Clean Protein Drinks As Sprouts Exclusive

Having established its prowess in plant-based dairy over nearly a decade in business, nut milk beverage maker Elmhurst is making its case for protein with a new line of shelf-stable "Clean Protein" drinks.

Elos Seeks ‘Calm Energy’ With Magnesium Drink

The family-run, Dallas-based brand, quietly debuted at Natural Products Expo West this week, showcasing its new four-SKU line of caffeine-free, lightly sparkling waters infused with 100mg of magnesium and electrolytes in each 12 oz. slim can.

Pepsi Ventures Group Chief Daniel Grubbs Exits

PepsiCo is entering a new phase as longtime executive Daniel Grubbs announced his departure this week after a decade spent managing the company's venture portfolio.

Topo Chico Is Now ‘Unavailable,’ Possibly Until Q3

According to a letter from Coca-Cola to distributors, "challenges in the source wells, including quality issues related to the source’s geology" have hampered production over the past two months.

Coke Expands Mr. Pibb, Adds New Flavors

After teasing the return of Mr. Pibb last year, The Coca-Cola Company is now expanding the soda brand nationwide and adding a pair of new flavors in certain regions.

Coaqua Recruits Ex-Liquid Death Social Media Leader

Kendyl Vanscoy is coming onboard to guide social media strategy as Coaqua's new Marketing Director, having recently done the same over the last three years for Liquid Death.