Martín Caballero

Martín Caballero

Assistant Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Expo West 2018 Video: Spindrift CEO Talks New Product Development

At Natural Products Expo West 2018, Spindrift founder/CEO Bill Creelman talked about how the brand's new Arnold Palmer-style “Half & Half" flavor aims to help the company emphasize its points of differentiation in a crowded sparkling water category.

BOS Aims for Rooibos Revival With U.S. Launch

As it begins rolling out its ready-to-drink line this Spring, starting in Southern California, South African brand BOS is seeking to build a broad U.S. consumer audience for iced rooibos tea.

Health-Ade, Brew Dr. Targeted In Separate Class Action Lawsuits

Issues regarding the accuracy of sugar, alcohol and probiotic content in kombucha continue to haunt some of the category’s fastest-growing brands, as evidenced by a pair of class action lawsuits filed earlier this month.

Expo West 2018 Video: New Packaging and Functional Offerings Fuel Kombucha Innovation

In this video, BevNET’s John Craven and Martin Caballero discuss how some of the major trends in kombucha as seen at Expo West 2018 -- including the introduction of smaller package sizes -- could impact kombucha’s presence across retail channels and highlight new line extensions aimed at addressing consumers’ shifting dietary needs and preferences.

Expo West 2018 Video: Cold Brew’s Wave Still Rising

In this video, BevNET’s John Craven and Martin Caballero discuss some of the new RTD cold brew products that debuted at Natural Products Expo West 2018 and explore how they fit into the larger macro trends that continue to shape the coffee category.

Keen Capital Acquires Stake in Dahlicious Organic

Massachusetts-based brand Dahlicious, which markets a line of organic lassis, or milk-based Indian-style drinkable yogurts, has sold a stake in the company to investment fund Keen Growth Capital, the company announced in a press release last week.

Expo West 2018: Packaging Redesign Roundup

As the BevNET editorial team prepares to hit the floor at Anaheim Convention Center for Natural Products Expo West 2018, here is an early look at some of the brands that will be showcasing revamped packaging and redesigned labels at this year's show. 

Live Soda Launches Probiotic Soda Line

At this year’s Natural Products Expo West show, kicking off in Anaheim, Calif. tomorrow, Live Soda will showcase its newest line extension and first foray into traditional carbonated soft drink category with the launch of a shelf-stable, five-SKU line of Probiotic Sodas.