Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Phony Negroni Maker St. Agrestis Acquired by The Wine Group

Launched in 2022, Phony Negroni – which includes mezcal and espresso-inspired varieties - is the top selling ready-to-serve 200mL bottled beverage in the non-alcoholic spirits segment, according to Mintel data cited in a press release.

Coca-Cola: Revenue Grows on Volume Gains in Q1

Brands including BodyArmor, Powerade, Dasani, smartwater, and Minute Maid all saw volume gains in North America during the quarter, according to CEO Henrique Braun.

Danone US Sales Rise 1.5% As Oikos Expands

Soaring global demand for functional nutrition products, with protein at the forefront, pushed sales up 2.7% in Q1 2026 on the back of 1.5% increase in volume and 1.2% bump in average pricing.

Beverage Sales Heating Up As Volume Gains In Early April

We’re still only in April, but the pre-summer indicators are positive this month as non-alcoholic beverages continued to accelerate sequentially on the back of strong volume gains and stable pricing.

Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”

A pair of young entrepreneurs in Minnesota have launched Charm Social Tonic, an adaptogen-powered mocktail that's gone from a university class project to making its retail debut at stores and cafes around the Twin Cities this spring.