Quaker Returns To Beverages With New Oat Shake & Go
In a statement, Pepsi pointed to (where else) social media as the product’s inspiration: according to the brand, searches for cold prep oats have risen nearly 50% on TikTok year-over-year
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead
As the category rebounds back into volume-driven growth and with interest in hydration and electrolytes still rising, we take stock of what’s happened in sports drinks so far this year and what to watch for next.
Report: Nutrabolt Recruits Banks to Lead IPO
According to an exclusive on Tuesday in Reuters, Nutrabolt, whose C4 and Bloom energy drinks have over $1 billion in combined sales, has enlisted JP Morgan, Goldman Sachs and Bank of America to lead its initial public offering.
Amass Brands Expands, Taps Into Sparkling Protein, Hemp Trends
Amass Brands Group is pushing further into next-gen non-alcoholic beverage categories with a pair of investments over the past week.
Supreme Court Agrees to Hear Rise Brewing Trademark Case Against PepsiCo
Going against the government's wishes, the U.S. Supreme Court agreed to grant a petition filed by cold brew maker Rise Brewing that seeks to overturn a lower court decision that it claims erroneously ended its case against Pepsi over alleged trademark infringement.
Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down
Coca-Cola’s North America Operating Unit is set for a management change as EVP and president Jennifer Mann is stepping down.
Top of Mind: Energy Drinks Are Expanding Mind Share in More Ways Than One
As brands born in fitness and nutrition channels migrate to the mainstream, they’re literally bringing a new mentality to the energy category.
‘Fabricated Fear for Profit’: LMNT Sues Heath Scoring App Oasis Over False Lead Claims
LMNT is striking back against product rating app Oasis, filing a lawsuit on Wednesday accusing the company of publishing false information about dangerous levels of lead in its electrolyte powders.
Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water
NFL legend Tom Brady continues to push further into the beverage industry, announcing a collaboration with gopuff on a new line of premium coconut water.
Profile: Swinger Tees Up Golf As Next Frontier for ‘Leisure’ Energy
Over the past year, the Ojai, Calif.- based brand has been slowly cultivating its audiences on the links, betting that a golf-oriented approach and aesthetic can eventually make it a household name.
Nestlé Acquires Meal Replacement Drink Brand YFood
The deal comes roughly two years after Nestlé acquired a 49% stake in yfood Labs GmbH, which launched in 2017 and sells nutritional supplements in 30 European countries across various formats including bars, powders and “complete meal” drinks.
How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart
Landing at Walmart, one of the largest retailers to establish “modern soda” as a defined shelf set, has helped validate the brand's thesis that functional claims aren't essential to the category.
Good Karma Acquired by Trek One Capital
Trek One Capital is expanding its holdings in plant-based CPG with a pair of acquisitions: flax milk brand Good Karma Foods and protein bar maker No Cow.
Could Conor McGregor’s MAC Energy Kickstart Ketones?
If the emerging ketone market could use a kick, who better to call than a mixed martial arts superstar?