Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

CPG Partners Cut Ties With CrossFit After CEO Tweet

CrossFit saw several of its food and beverage brand partners end their affiliation with the fitness brand over the last 24 hours in response to a tweet by founder and CEO Greg Glassman about racism and public health.

‘Shocked and Abhorred’: Industry Reacts to Inequality, Violence

In response to the death of George Floyd, some of the country’s largest food and beverage companies, as well as a large group of entrepreneurs and emerging brands, have offered statements of support, financial donations to advocacy groups and commitments to open a dialogue about racial justice in America.

Nielsen: Non-Alc Beverage Sales Accelerating

At-home food and beverage consumption trends remain strong over the last month, according to an analysis of Nielsen data by Goldman Sachs Equity Research released earlier this week.

DrinkTru Secures $1.5M To “Save” Company

Boston-based functional shot brand DrinkTru has secured $1.5 million in new funding, founder James McNamara told BevNET last week. According to founder Jack McNamara, the company had been in talks over a potential investment with a venture capital partner for about four months before they pulled out in March, requiring the brand to quickly change gears.

As Interest Soars, Immunity Seeks to Define Its Place

Though preventative medicine is routinely of consumer interest, the onset of the coronavirus has made immune support a hot topic, particularly as no treatment, cure or vaccine currently exists. Until they are found, supporting a healthy immune system is seen-- and shopped -- widely as one of the ways individuals can be proactive in the fight against the virus.

Celsius: Revenue Up 95% in Q1

Celsius reported over $28 million in revenue during the first quarter, a 95% increase over the same period last year and a new quarterly record for the brand.

New Age: Net Revenue Up in Q1, As Core Brands Seek Buyer

New Age Beverage reported its best-ever Q1 revenue numbers over the last three months, despite headwinds from the global COVID-19 pandemic. In an earnings summary released today, the Denver, Colo.-based company reported net revenue increased 9.2% during the quarter, reaching $63.7 million versus $58.3 million in the prior year.

Monster: Q1 Sales Up 12.3%, Despite April Declines

Monster Energy reported over $1 billion in sales during the first quarter of 2020, though the company is preparing for more difficult days ahead. Net sales rose 12.3% ($1.06 billion) over the same period last year, with gross sales up 13.4%.

Scott Miller Appointed as New CEO at Essentia

Essentia Water announced today that founder and CEO Ken Uptain will be shifting into a new role as the company’s Executive Chairman, with Scott Miller, CEO of Tampico Beverages, chosen as his successor. The change is effective June 1.

Backed by PowerPlant, Jot Coffee Aims to Solve D2C Coffee Quandary

Packing 14 servings of organic, fair trade coffee per 6 oz. glass bottle, Jot Coffee, a new brand of concentrated “ultra coffee” co-founded by REBBL’s Palo Hawken and Andrew Gordon of Square Organics, aims to use a combination of convenience and quality to open new opportunities in e-commerce.

BluePrint Founders Launch Earth & Star Mushroom Lattes

While their latest venture, Earth & Star, is a sharp departure from BluePrint, co-founders Zoe Sakoutis and Erica Huss are applying the same principles that proved so successful in juice as they look to put their spin on a new product: functional mushroom-infused oat milk lattes.