Spindrift Is First Beverage to Adopt Non-UPF Verified As Enrollment Opens
The Massachusetts-based brand is the first beverage maker to adopt the new certification and on-package label aimed at helping consumers identify ultra-processed foods.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
With GLP-1 & NA Innovations, Langers Juice Sees Functional Future
Backed by a $10 million investment in manufacturing tech, Langers Juice is looking to play a bigger role in the growing functional beverage boom.
Nowadays Eyes Category ‘Longevity’ With New Regulatory Hire
Nowadays is deepening its regulatory bench with the hiring of a former Alcohol and Tobacco Tax and Trade Bureau (TTB) program manager as its first Director of Regulatory Affairs.
Asahi Brings Premium RTD Cocktail Brand to U.S.
Japanese beer giant Asahi is deepening its U.S. presence with the national launch of its premium ready-to-drink (RTD) vodka and soda cocktail.
Updated: Chameleon Cold Brew Under New Ownership
Chameleon Cold Brew may be under new ownership, with multibrand rollup Next In Natural the coffee brand’s presumed new parent company.
Prime Announces Ultra-Filtered Protein Shake
Prime is entering the protein shake category, announcing its new line on social media this morning.
Taste Tomorrow Ventures Backs Trip Mindful Blend
Trip has quietly expanded its investor base, with Taste Tomorrow Ventures the latest to back the growing relaxation drink brand.
Lionel Messi’s Love for Sprite & Wine Sparks Coke Stock Surge
An offhand comment in an interview with the Argentine soccer superstar inadvertently sent Coca-Cola's market valuation soaring by over $10 billion.
Explorer Cold Brew Acquires Decaf Specialist Savorista As ‘First Step’ In Coffee Platform
Described as the initial step in the construction of a broad multi-brand coffee platform, Brooklyn-based Explorer Cold Brew has made its first acquisition.
Dairy Celebrates New Position At Top of FDA Pyramid
True to its promise of delivering the “most significant reset of federal nutrition policy in decades,” the government’s new dietary guidance released this week put dairy back in the spotlight.
Bloom Launches Clear Whey Protein Powders
Bloom Nutrition is expanding its protein powder lineup into an on-trend format.
Prime, Lionel Messi’s Sports Drink End Court Battle
The court battle between superstar sports drinks is over, as Lionel Messi and Logan Paul’s respective brands agreed on Tuesday to drop all claims and counterclaims tied to alleged copying of trade dress.
Spirit Industry Vets Launch Hemp-THC Platform Highpour
Alcohol losing share to cannabis drinks has been the cause for much pearl-clutching in the booze industry, but not for this Texas-based team of entrepreneurs.
New Jersey Hemp Bill Advances; Ohio Nixes Drink Carve-Out
With the federal ban looming, the future of hemp beverages continues to be litigated by individual states, with New Jersey and Ohio each taking different tracks to manage the explosive growth of hemp-derived THC drinks.