Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
President Donald Trump issued an executive order on Thursday directing the U.S. Attorney General to move cannabis from a Schedule I to Schedule III controlled substance, marking a watershed moment in the history of U.S. marijuana policy and a significant step forward for the nascent THC-infused beverage industry.
The family-owned Japanese company has been in operation for over a century, yet its goal to become a major player in U.S. beverages is only beginning.
Female-focused energy drink Gorgie welcomed influencer and "Dancing With the Stars" runner-up Alix Earle as a strategic investor today, bringing her 10 million-plus social media followers along.
Today, almost all the top names in sparkling water are also dabbling in next-gen CSDs, but that doesn’t mean they’re abandoning their roots.
PepsiCo allegedly created a “price gap” with Walmart, creating a system that allowed the world’s largest retail to obtain preferential promotional payments, while those same payments were reduced for Walmart’s competitors, according to court documents unsealed last week.
Pitching itself as a first-to-market “purified spring water” exclusively in glass bottles, Loonen aims to raise the bar on transparency in a category particularly vulnerable to vague claims and greenwashing.
James Quincey’s nine-year run as chief executive of The Coca-Cola Company is coming to an end, with COO and EVP Henrique Braun set to be appointed in March.
Nearly a year since jumping into ready-to-drink products with a canned version of its TikTok-famous greens powder, the company is starting to reap the benefits of its unintimidating, inclusive approach.
Non-alcoholic social tonic maker Hiyo is the latest beverage maker to align with concert promotion giant Live Nation, which has similarly backed brands like JOLENE Coffee, Liquid Death and Owen's Craft Mixers.
Zevia CEO Amy Taylor detailed her company’s plan to drive productivity savings and reach profitability while scaling within a highly competitive space, part of a wide-ranging strategy discussion at the Stephens Annual Investment Conference in Nashville this week.
Redwood Beverage Group is a newly formed investment platform that aims “to become one of the nation’s leading beverage co-packing companies," according to a statement.
After a whirlwind few days this week, the multi-billion-dollar hemp-derived THC industry is waking up this morning to the stark reality that, barring the creation of a legal federal framework, they will be virtually extinct within a year.
The Canadian beverage company launched its 5-SKU line of 12 oz. cans at Whole Foods Market stores nationwide this week as a 90-day exclusive, marking its formal entry into U.S. retail stores.
Laird Superfood reported a 10% jump in year-over-year net sales in Q3, as the company prepares to support that growth with innovation within a streamlined product portfolio in 2026 that includes its first-ever dairy-based release.
