Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Hemp Bevs Facing Prohibition Under Fed Funding Proposal

Hemp beverages could be sacrificed in a deal to reopen the federal government, as spending legislation moves through Congress that includes language effectively prohibiting intoxicating hemp-derived THC products.

Celsius Sales Soar As Alani Nu Nears Pepsi Distro Change

Celsius powered to another quarter of revenue gains, but investors responded by selling off shares this morning amidst concern over potential distribution disruption as Alani Nu shifts to the Pepsi system.

Hemp Beverage Brands Call For Pushback On Proposed Ban

While industry organizations have been doing their own lobbying, over the past week several hemp THC beverage brands have jumped directly into the fray themselves with campaigns calling for supporters to pressure lawmakers to reject a proposal that would effectively outlaw intoxicating products.

Keurig Dr Pepper Invests $7B Behind Coffee, Refreshment Bevs Revamp

Keurig Dr Pepper (KDP) announced $7 billion in new investment and offered nervous investors a confident appraisal of its much-scruitinized plan to separate its coffee and refreshment beverage businesses during a conference on Monday.

Barebells Launches Protein Soda As Category Expands

Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.