As brands across CPG know all too well, Costco’s deeply loved Kirkland store brand can reshape a category overnight.

So Good So You chief brand officer Rita Katona and CEO Eric Hall, who together co-founded the company in 2014, will maintain equity in the company and a seat on the board of directors.

The acquisition, announced Monday morning, deepens Danone's roster of functional nutrition brands, with Huel's product portfolio spanning from its flagship powder-based shakes to ready-to-drink beverages and snack bars.

As it enters its 100th year in business, Chicago-based powder mix maker Jel Sert is carving out a decidedly forward-looking approach to the category, one that leans on budget-friendly functionality -- hydration, energy, immunity and protein, specifically -- as the springboard for further growth.

Lifeway continues to enjoy revenue growth from increased volume, recording double-digit jumps in sales and net income after a year in which the company batted down a mooted acquisition by stakeholder Danone.

Sol-ti is growing its management team with a full slate of new hires, plus more people moves from PepsiCo, Lucky Energy and La Colombe.

Coefficient Capital is raising its ambitions to grow the next generation of consumer brands with the closing of its second fund at $290 million, including a previously unannounced vehicle called the Apex Fund with $240 in committed capital.

Chinese coffee giant Luckin Coffee is nearing a deal to acquire Nestlé's Blue Bottle Coffee, according to media reports.

Having established its prowess in plant-based dairy over nearly a decade in business, nut milk beverage maker Elmhurst is making its case for protein with a new line of shelf-stable "Clean Protein" drinks.

PepsiCo is entering a new phase as longtime executive Daniel Grubbs announced his departure this week after a decade spent managing the company's venture portfolio.