New Products Gallery: G Fuel’s Atari 2600+ Collection, Plus Tropicana, Sipjoy and Aura Bora

In this week’s NPG, Yerbaé introduces a new can size for its energy drinks to satisfy evolving consumer preferences, Brew Dr gets in the probiotic pop game, GT’s unveils its first fan-created kombucha flavor and G Fuel evokes nostalgia with an Atari 2600+ collection.

Aura Bora

New year, new flavors! Aura Bora has announced its first flavor of the month for 2024: Cherry Key Lime. As its name suggests, the new dessert-inspired sparkling water variety is crafted with bing cherries and key limes, resulting in the brand’s “sweetest flavor yet.” Though currently out of stock, Aura Bora’s Cherry Key Lime will soon be available for purchase via the brand’s website for $33 per 12-pack of 12 oz. cans. For more information, visit aurabora.com.

G FUEL x ATARI

Game on! G FUEL is looking to take consumers back in time with the release of its new Atari 2600+ collection. The G FUEL Atari 2600+ Collector’s box ($99.99), which resembles the vintage gaming console, includes a 40-serving tub of the themed flavor, an Atari x CX40+ joystick tumbler, an Atari keychain, and three 15-serving tubs of some of the console’s most-played cartridges: Asteroids (sour grape), Centipede (strawberry, pineapple and coconut) and Pong (blue raspberry). Consumers can also purchase a standalone Atari 2600+ 40-serving tub for $35.99. For more information, visit gfuel.com.

Oatly

Oatly is getting back to basics with two new oat milk launches: Unsweetened Oatmilk and Super Basic Oatmilk. Unsweetened contains zero grams of sugar and 40 calories per serving, while Super Basic simplifies the ingredient panel by removing all oils and emulsifiers, containing only water, oats, sea salt and citrus fiber. Each SKU is available in 64 oz. cartons and will retail for around $5.99. For more information, visit oatly.com/en-us.

Darigold

Seattle-based dairy producer Darigold has unveiled its newest brand, Belle. The new line of 28 oz. dairy-based coffee creamers is made with just five simple ingredients including real cream. Available in four flavors – Vanilla, Sweet Cream, Hazelnut Latte and Caramel – the lactose-free creamers are now rolling out to grocery stores and other food markets across the Northwest. For more information, visit darigoldbelle.com.

Tropicana

Juice giant Tropicana has introduced “Tropcn,” a new limited-edition packaging removing “AI” from its name to celebrate the brand’s natural ingredients and highlight the fact there’s nothing artificial inside. The brand debuted the new packaging earlier this week at the largest consumer electronics event, CES 2024. For those who were unable to attend CES, Tropicana has hidden bottles of “Tropcn” across participating Kroger banners nationwide. For more information, visit tropicana.com.

Brew Dr.

Brew Dr. has expanded beyond the kombucha segment with the release of Sipjoy, a line of “low sugar probiotic refreshers.” Available in four flavors at launch – Grapefruit, Orange, Lemonade + Tea and Lime – each 12 oz. can contains 25 calories and has 5 grams of organic cane sugar. Brew Dr.’s Sipjoy can be found at all Sprouts Farmers Market locations nationwide. For more information, visit brewdrkombucha.com.

Organic Valley

Organic Valley’s latest innovation, Family First Milk, seeks to give families who are brain-conscious a new way to add DHA Omega 3 into their day. Offered in Whole Milk and 2% Reduced Fat Milk varieties, the milk provides 50mg of DHA Omega 3 per serving as well as 12 essential nutrients. Organic Valley’s Family First Milk will appear on retailer shelves nationwide beginning this month with a SRP of $5.99-$6.99 per 64 oz. carton. For more information, visit ethicallysourced.organicvalley.coop.

GT’s

Kombucha brand GT’s has dropped its first ever fan-created Synergy flavor, Pink Pomelo Lemonade, which is exclusively available at Sprouts Farmers Market stores across the country. The pomelo, yuzu and jasmine flavors pack 9 billion living probiotics to boost gut and immune health. For more information, visit gtslivingfoods.com.

Yerbaé

Recognizing the evolving preferences of consumers, Yerbaé has revolutionized its existing 16 oz. line of plant-based energy drinks by introducing a compact 12 oz. can. The new can size will include the brand’s Mango Passionfruit, Black Cherry Pineapple and Strawberry Watermelon flavors. Each 12 oz. sleek can packs 120mg of caffeine and contains zero calories. For more information, visit yerbae.com.