FDA Releases Draft To Limit Lead In Popular Kids Juices

The U.S. Food & Drug Administration (FDA) has issued draft guidance to establish a new industry standard around safe levels of lead in juice products, as the agency aims to reduce children’s exposure to naturally-occurring toxic elements specifically found in ready-to-drink apple juice, among other juice and juice blends.

Not-So-Suddenly, Sotol Makes Inroads

With both tequila’s and mezcal’s growth rates soaring, the agave spirits category could surpass vodka in a number of years, according to the Distilled Spirits Council of the United States. While not an agave spirit, another new product from Mexico is starting to build an audience: Sotol.

6 New Memorial Day-Ready RTD Cocktails

With Memorial Day just around the corner, many brands are launching new ready-to-drink cocktails for your celebration. In this gallery, we highlight some of the notable new releases from the past month, including new formats from Onda and Spritz Society and fresh flavor releases from Monaco Cocktails and Cardinal Spirits. We also highlight House of Love, a new collection of cocktails and mocktails created by Svedka in partnership with RuPaul.

Review: Aqua Probiotic Seltzer

Produced by Vermont-based kombucha brewer Aqua ViTea, Aqua Probiotic Seltzer is a recently launched line of flavored sparkling waters that are infused with the company’s organic kombucha. This line is the company’s answer to the growing number of shelf-stable sparkling line extensions that have recently emerged from the kombucha category.

Report: Soylent Exploring Sale

Plant-based food and beverage maker Soylent is exploring a potential sale, according to a report in Bloomberg on Tuesday.

Amor Perfecto Fights to Reclaim Colombia’s Coffee Identity

For better or worse, the visage of Juan Valdez, a fictional marketing vehicle created by the National Federation of Coffee Growers of Colombia, has become inextricably linked to the worldwide perception of Colombian coffee. The humble coffee farmer, always with his trusted burro Conchita by his side, symbolizes the global appeal and heritage of the South American nation, but perhaps in a way that at best overlooks and at worst trivializes the passion and dedication behind Colombia’s coffee farmers and their unique crop.

Ghost Announces Multi-Year Sponsorship Deal with FaZe Clan

Energy drink and supplements maker Ghost is deepening its connection to the gaming community in entering a multi-year sponsorship agreement with esports organization FaZe Clan, which will span event activations, merchandise and video collaborations.

Taste Radio: How Do You Build A Bridge To Buyers And Investors? Bolster It With Brand Story.

Bridget Connelly, the co-founder and CEO of Luna Bay Booch, spoke about her inspiration for launching the hard kombucha company and why brand story is an essential asset when meeting with retail buyers. She also explained why investment in the category is a two-sided story and how her mentors have played a critical role in the brand’s development.

Agua Bonita is Mad AF at Coca-Cola’s New Aguas Frescas Product Line

Last week, Kayla Castañeda, CEO and co-founder of Hanford, Calif.-based startup and BevNET New Beverage Showdown 21 champion Agua Bonita, posted an Instagram story highlighting how Coca-Cola-owned Minute Maid’s recently launched Aguas Frescas feature marketing similar to her company’s “Real AF” advertising campaign.

Liquid Death Discusses NFT / Web3 Strategy at BevNET Live this June in NYC

BevNET Live will take a look at the way beverage brands are exploring the fast-evolving “Web3” internet movement when one of the leaders of cutting edge water brand Liquid Death talks about how his company launched a line of NFTs to both reward and grow its fanatical customer base.

BellRing: Strong Q2 Sales Set Stage for Premier Protein Volume Recovery

As the company focuses on rebuilding its Premier Protein inventory after significant out of stocks last year, BellRing Brands, Inc., announced fiscal year Q2 2022 net sales growth of 11.7% to $315.2 million, an increase of around $33.1 million compared to last year, according to an earnings report last week.