Introducing: Not A Celebrity Tequila (You Read That Right)
Imagine a premium, additive-free, and traditionally made (without a diffuser) tequila built on ingredients, not IMDB. From the founders of Buena Fe, the world’s first USDA-certified organic 100% agave tequila ready-to-drink cocktails, comes Not A Celebrity Tequila. Not A Celebrity Tequila shines the spotlight on the essence of traditional tequila craftsmanship using only agave and water, while questioning the quality of celebrity-endorsed spirits. Starting May 1st, Not A Celebrity Tequila will be available directly to consumers at notacelebritytequila.com as well as in select retailers across the United States.
Unlike the barrage of celebrity-backed spirits launched in recent years, Not A Celebrity Tequila is meticulously crafted without additives, ensuring that every sip delivers the authentic taste of tequila in its truest form. Developed in Los Altos, Mexico at the Galindo distillery, the premium tequila is strictly made from only agave and water (not fame and fortune) and offers light cooked agave with citrus on the nose and a clean sweet finish with hints of pepper. Taking pride in the team’s commitment to transparency, Not A Celebrity Tequila ensures that every aspect of the production process upholds the highest standards of quality and honesty. (Details of this process are listed on the rear bottle label).
For over a century, the Galindo distillery has been nurtured and helmed by generations of the Galindo family, each adding their chapter to its storied past. Their lineage of agaveros and tequileros are the heart and soul of operations, tending to the agave with an almost parental care from planting to harvest. This deep connection to the land and crops is what sets our tequila apart, ensuring that every bottle produced reflects their dedication to quality and authenticity.
With growing fatigue over the trend of celebrities within the alcohol space, Not A Celebrity Tequila is poised to attract and inform the burgeoning market of tequila neophytes, converting them from the allure of overpriced, underthought celebrity-endorsed spirits to a higher-quality tequila. Consumers can seek a more meaningful connection with their beverage, as Not A Celebrity Tequila offers a refreshing alternative – one that celebrates tradition, craftsmanship, and the true spirit of tequila worthy of the red carpet.
At a competitive $40.00 for a 750 ml glass bottle, Not A Celebrity Tequila is presented as a "gateway" Blanco, serving as a pristine entry point for consumers looking to explore the world of tequila beyond mass-produced, celebrity-endorsed options. Not A Celebrity Tequila can be purchased at notacelebritytequila.com and can be found in select retailers across the country.
For More Information:
Learn More
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses