• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Natterjack Introduces New Limited Release Irish Whiskey The Mistake

info_outline PRESS RELEASE posted by Natterjack Irish Whiskey

May. 14, 2024 at 12:32 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01

(AUSTIN, TX) - May 2024 - Natterjack Irish Whiskey, a first of its kind, innovative whiskey that marries both Irish and American aging techniques, introduces The Mistake (SRP $58.99 - 46% ABV), a limited release bourbon-forward Irish whiskey. A fortuitous production mishap, the new whiskey is the result of what was accidentally left in 46 of the producer’s Virgin American oak casks for an additional year. The brand traditionally finishes its Irish Whiskey for one year. Featured in three different bottle label designs, The Mistake is available at select Total Wine & More stores and other fine wine & spirit retailers. A limited number will be available for purchase online at shop.natterjack.com. 

“This was a very happy accident,” said Aidan Mehigan, founder and CEO of Natterjack Irish Whiskey. “After discovering the barrels, we opened one of them and there was this burst of hickory BBQ and toasted walnut aromas. At first taste, we could tell right away there was double the flavor and extract, and powerful oak. That’s when we knew we had something special.”  

The Mistake is aged first in ex-bourbon barrels for three and a half years. The liquid is then finished in a Virgin American oak cask for two years using a char level of 4. 

On the nose, The Mistake releases aromas of hickory BBQ and toasted walnut, followed by singed cinnamon and seared orange zest. Sweet almond then gives way to leather and grain, or saddle and feed. Upon the first sip, you’ll taste vanilla bean on the fore palate giving way to a blast of Anise / Liquorice. Powerful oak is enhanced by warm molasses, toffee and just a hint of a granny smith apple. The finish is lovely, like a long hug from an old friend.

With a bounty of oak and corn on the palate, The Mistake is best enjoyed in cocktails such as an Old Fashioned or a Mint Julep. It can also be enjoyed simply on the rocks. 

For more information on Natterjack Irish Whiskey, please visit natterjack.com. 

About Natterjack Irish Whiskey
Founded in 2019 by Aidan Mehigan, Natterjack Irish Whiskey was born from a thirst to create a spirit that would embrace both Irish and American whiskey cultures - a first of its kind whiskey that marries together Irish aging techniques with American influences for a new generation of whiskey drinkers. It starts with a triple-distilled blend of 80% corn and 20% malted barley. The golden liquid is then aged first in ex-bourbon barrels for three and a half years and then finished in a Virgin American oak cask for one year. 

Available in two expressions, Natterjack Irish Whiskey (SRP $39.99; 40% ABV) and Natterjack Cask Strength (SRP $89.99; 63% ABV), the whiskey can be found at bars, restaurants and fine wine & spirit stores in 14 states including: New York, New Jersey, Florida, Texas, Michigan, Illinois, Oklahoma, Minnesota, California, Ohio, Washington, New Hampshire, Louisiana and Pennsylvania. To purchase online, visit Shop.Natterjack.com or ReserveBar.com. For more information, visit natterjack.com. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban

Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban

New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee

New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee

Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield

Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bev...

View All|Post a Listing

Featured Jobs

Brewer - Topa Topa Brewing Co.

Brewer - Topa Topa Brewing Co.

Area Sales Manager - MA/RI - Good Boy Vodka

Area Sales Manager - MA/RI - Good Boy Vodka

Product Development Coordinator - New Holland Brewing Company

Product Development Coordinator - New Holland B...

Brewer - Buffalo Bills Restaurant & Buffalo Nickel Brewery

Brewer - Buffalo Bills Restaurant & Buffalo Nic...

Sales Representative - AZ - Bluebird Hardwater

Sales Representative - AZ - Bluebird Hardwater

Senior Brewer & Cellar Lead - Maple Branch Craft Brewery

Senior Brewer & Cellar Lead - Maple Branch Craf...

View All Jobs|Post a Job

More News

Powder Country: Drink Mixes are Growing Faster Than RTDs

Powder Country: Drink Mixes are Growing Faster Than RTDs

Reviews: Update Brings the Energy, Ginja Snap Brings the Spice

Reviews: Update Brings the Energy, Ginja Snap Brings the Spice

Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns

Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns

Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco

Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • District Manager – Long Island, NY - Geloso Beverage Group USA - Geloso Beverage Group USA
  • Equipment Maintenance Manager - 2 Towns Ciderhouse - 2 Towns Ciderhouse
  • Packaging & Cellar Assistant - Beer Zombies Brewing Co. - Beer Zombies Brewing Co.
  • Brand Development Manager | SoCal/OC/SD | Tequila Alderete (NOM 1414) - Tequila Alderete - Tequila Alderete
  • Director of Logistics - Hero Bread - Hero Bread
  • Packaging & Cellarperson - TALEA Beer Co - TALEA Beer Co
  • Brewer - Civil Society Brewing - Civil Society Brewing
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
  2. New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee
  3. Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield
  4. Powder Country: Drink Mixes are Growing Faster Than RTDs
  5. Reviews: Update Brings the Energy, Ginja Snap Brings the Spice
  6. Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns
  7. Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco
  1. Chlorophyll Water Launches in Select Walmart Stores Nationwide Following “Walmart Golden Ticket” Win
  2. Warfield Distillery Unveils New Packaging and Brand Evolution Rooted in Idaho Heritage and Organic Craft
  3. Bones Coffee Company Launches Galactic Coffee Collection Inspired by the Enduring Popularity of STAR WARS
  4. Vitaminis Expands National Retail Presence with Launch of 4-Pack Mini Drinks at 400+ Walmart Stores
  5. Riverbend Malt House Crystal 80 Malt Is Now Available
  6. Straightaway Cocktails Adds Nora Furst as Director of Innovation
  7. Elijah Craig Launches 108-Proof 2026 PGA Championship Commemorative Edition Bourbon
  1. New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
  2. Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
  3. No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
  4. Mark Anthony Brands to Acquire Finnish Long Drink
  5. Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical
  6. SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud
  7. Report: Sazerac Explores Brown-Forman Deal Following Pernod Ricard Merger Talks
  1. NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?
  2. Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
  3. Brewers Association Reimagines 2026 CBC for Post-Boom Years, Sets Stage for Mature Market
  4. Insider’s Week in Beer: PBR’s Curious Pickle Tradition
  5. Press Clips: Gambrinus/Trumer Layoffs, Ash & Elm Distro Expansion, Harpoon Bets on Boston & More
  6. CBC 2026 Pre-Conference Reading List
  7. CBC 2026 Must-Hit Sessions: Taproom Profitability, Effective Marketing, Scaling for Distributing and Winning in Chains
View All|Submit News

Promoted PR Posts

Wip Launches Fruit Punch and Blue Raspberry, Setting a New Standard for Flavor in Functional Energy

Wip Launches Fruit Punch and Blue Raspberry, Setting a New Standard for Flavor in Functional Energy

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

Q Mixers Launches Q Refreshers With Electrolytes

Q Mixers Launches Q Refreshers With Electrolytes

JBT Marel Announces the Global RTD Coffee and Dairy Beverages Forum 2026

JBT Marel Announces the Global RTD Coffee and Dairy Beverages Forum 2026

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Most Brands Get U.S. Expansion Wrong—Cascadia Managing Brands Releases New Guide to Fix It

Most Brands Get U.S. Expansion Wrong—Cascadia Managing Brands Releases New Guide to Fix It

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙