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BevNETPress Releases

Beverly Spirits Launches The Beverly High Rye In Japan, Marking Its First International Release

PRESS RELEASE posted by Beverly Spirits

Nov. 11, 2024 at 3:53 pm

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beverly spiritswhiskeyjapanThe Beverly High Rye
Spirits Companies

Beverly Spirits, the award-winning whiskey label known for setting a new standard with its exceptional sipping experience, proudly announces the official launch of The Beverly High Rye in Japan—its first international release. To mark this milestone, Beverly Spirits has teamed up with Nobu Tokyo to debut a new signature cocktail: the “Beverly Connection.” Specially crafted by the Nobu Tokyo bar team, this cocktail blends Beverly High Rye with Hokusetsu Umeshu, Carpano Antica, and Angostura Bitters, showcasing the brand’s signature expression in a distinctive and sophisticated way.

The Beverly High Rye is now available at some of Japan’s most coveted bars and hotels, including Tokyo’s Liquid Ruby, Kyoto’s Grace Note, and Aman Tokyo — recently named the world’s 7th best hotel by World’s 50 Best. Through these collaborations, The Beverly High Rye is not only elevating bar programs but also becoming a go-to choice in the whiskey selections of the world’s most sought-after venues.

In a strategic partnership with Koto Corporation, a leading importer renowned for its work with prestigious brands like SelvaRey and Giffard, Beverly Spirits will introduce its award-winning whiskey to a broader Japanese audience. Koto Corporation will ensure availability through popular online platforms like Yahoo Shopping and Rakuten, as well as top-tier bars and retailers across Japan.

“We are thrilled to introduce The Beverly High Rye to Japan, a nation legendary for its craftsmanship and deep appreciation for whiskey,” says Andrew Borenzweig, Founder of Beverly Spirits. “Our partnership with Koto Corporation allows us to share our signature bourbon-rye blend with discerning enthusiasts across Japan, bringing its exceptional sipping experience to this dynamic market.”

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