New York, NY – Yéyo Tequila, a brand recognized for its artisanal excellence and innovative spirit, is proud to announce the launch of its latest expression: Yéyo Blanco High Proof Tequila. Bottled at a bold 96-proof, this new release promises to deliver a tequila experience like no other. It recently earned a silver medal at the New York World Spirits Competition 2024, showcasing its outstanding quality and craftsmanship. Available now at Yéyo's website for $69.99, this premium option is designed for all who appreciate high-end tequila, whether enjoyed neat or to elevate a crafted cocktail. Blending innovation with tradition, Yéyo Blanco High Proof Tequila is crafted in the heart of Jalisco, Mexico, where expert artisans begin with sustainably farmed, single-estate agave, which is roasted for over 53+ hours in traditional brick ovens. Followed by over 190 hours of fermentation, during which the agave is serenaded by classical music to create a relaxed environment for both the yeast and distiller and help agitate the liquid to extract more flavor. This unique touch contributes to the smooth and complex profile of Yéyo Tequila. This labor-intensive process results in a tequila that is not only naturally gluten-free but also verified additive-free by Tequila Matchmaker. Like all Yéyo’s tequilas, Yéyo Blanco High Proof Tequila stands out with its ultra-premium presentation, featuring a sleek glass bottle with a distinctive stopper crafted by Saverglass.
“Yéyo Blanco High Proof exemplifies our dedication to crafting an unparalleled tequila experience,” says Jon Bullinger, founder of Yéyo Tequila. “We are thrilled to collaborate with Master Distiller Sergio Cruz, whose commitment to redefining traditional tequila-making shines through in every bottle. With a rich and layered flavor profile, Yéyo Blanco High Proof is crafted from just three premium ingredients—mature agave, yeast, and deep well water—reflecting our passion for purity and authenticity.”
Yéyo Blanco High Proof offers a vibrant sensory experience with aromas of ripe banana, mango, and sweet agave, enriched by citrus notes and hints of mint, rose, and spice. On the palate, it delivers a burst of sweet, cooked agave, and earthy minerality, with a long, buttery finish featuring lingering flavors of banana and pineapple. The unique blend is enhanced by incorporating just 5% fermented agave fibers, adding remarkable depth and texture while preserving the spirit’s raw authenticity.
“Recognizing the growing demand for high-proof tequila, we were on a mission to craft a spirit that honors tradition while embracing innovation. Yéyo Blanco High Proof is a testament to this vision, born from years of experimentation and refinement,” said Yéyo Tequila COO & Managing Partner, Liran Reingold. “Every detail of Yéyo Blanco High Proof reflects our commitment to excellence in a market that craves quality and complexity. We aim to offer a truly unique experience that stands out in the evolving landscape of tequila.”
Yéyo Blanco High Proof Tequila is now available at select retailers nationwide and online. For more information, visit Yéyo's website and follow @yeyotequila.
PRESS CONTACT: CURICH|WEISS
Jack Creonte | creonte @curichweiss.com
About Yéyo Tequila
Yéyo Tequila is named in honor of master distiller Sergio Cruz and distillery owner Sergio Vivianco, both affectionately nicknamed Yéyo, celebrating their dedication and the hard work of their team of 35 skilled artisans. Committed to quality, Yéyo spares no expense in sourcing premium ingredients and employing innovative techniques to elevate its flavor profile. Every step of the meticulous creation process reflects this investment in excellence, resulting in a premium product presented in a sleek glass bottle topped with a distinctive stopper crafted by Saverglass. With no additives and using only single-estate agave, Yéyo Tequila stands out for its authenticity and is celebrated by enthusiasts and industry experts alike. Produced in Jalisco, Yéyo Tequila represents our vision of what tequila can be—a true masterpiece that honors the artistry and commitment of its creators, delivering an exceptional experience with every sip.
Yéyo Tequila’s core range includes Yéyo Blanco, Yéyo Blanco High Proof, and the upcoming Reposado (Spring 2025) and Añejo (late 2025).
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