Des Moines, IA– February 19, 2024– Hummingbirds, an innovative platform connecting consumer brands with hyperlocal creators, has elevated Mari Tippmann to Chief Sales Officer (CSO) after nearly two years with the company. This promotion highlights Hummingbirds commitment to accelerating growth, strengthening its market position, and developing its team while recognizing Tippmann’s expertise in scaling operations, strengthening cross-departmental collaboration, and significant contributions to the company’s growth during her tenure as Head of Sales.
Prior to Hummingbirds, Tippmann was an early member of the sales team at Restaurant365 and later played a key role in scaling Greenlight Guru’s sales organization and leading it through a period of hyper-growth. During Tippmann’s time with Hummingbirds thus far, the company has seen a growth rate exceeding 350% and secured longterm partnerships with CPG brands like Olipop and Goodles who trust Tippmann and the Hummingbirds’ team to expand their reach in the Midwest. In her new role, Tippmann will oversee the entire customer journey, from initial prospect engagement to sale, onboarding and renewal– ensuring a seamless experience for all Hummingbirds' customers.
"Mari's vision and dedication have been transformative for our sales organization," said Charise Flynn, COO and cofounder. "Her deep understanding of our customers' needs and her ability to build high-performing teams have been critical to our success. As CSO, Mari will be pivotal in aligning all customer-facing operations to deliver unparalleled value and drive this next phase of growth for us as a company and for our customers.
Tippmann's expanded oversight will foster greater collaboration and alignment between sales, onboarding and customer success teams, ensuring a unified and customer-centric approach. This strategic move underscores Hummingbirds' commitment to fostering long-term partnerships and driving sustained customer growth.
"I’m beyond excited to step into this role and build on the momentum we’ve created over the past few years," said Tippmann. "Bringing sales, onboarding, and customer success into closer alignment has helped us scale smarter, move faster, and drive real results for the brands we work with—and we’re going to have a ton of fun along the way."
About Hummingbirds:
Hummingbirds is a women-founded venture-backed SaaS company that connects consumer brands with creators in specific cities to drive brand awareness and hyperlocal behavior. Hummingbirds is rooted in the Midwest and is passionate about the power of many “small” voices to create big buzz for brands. Today, over 300 brands trust Hummingbirds to amplify their message and build meaningful connections in communities across the country.
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