Suerte Tequila Launches 1L Blanco “We’re going to need more bottles” says Suerte’s founder.

Boulder, Colorado (Feb 25, 2025) — Suerte Tequila is proud to announce the anticipated launch of its 1L Blanco, marking a major milestone for the Colorado brand. In a time when people are looking for ways to elevate quality without increasing costs, Suerte’s 1L Blanco, crafted with precision at their private distillery in Jalisco, Mexico, is the answer. It’s been a while coming, but it seems like having a premium blanco in the well was worth the wait.

“We’ve arrived at a place in the industry we’ve been working very hard to achieve,” said Laurence Spiewak, co-founder and president of Suerte. “With the current de-premiumization trend, Suerte is in the perfect position to take market share. We’ve got the best Tequila for the price. It’s a value proposition designed specifically for the current on-premise buyer, and the reception has been amazing so far. People are wanting a really good tequila without the really big price, which has been our mission from day one.”

Some Other Fun Facts:

More tequila for less money. With the always-changing on-premise environments, accounts right now are consistently preaching cutting cost and increasing margins, this new 1L is made to meet that demand.

What’s in the bottle? 100% agave, tahona-crushed, single distillery tequila—the same exceptional Suerte Blanco, now in a bigger, bartender-friendly format. Crafted with care and tradition, this tequila maintains the smooth, clean taste that has made Suerte a favorite for the past 12 years, now with the added convenience and value that today’s bar programs demand.

A Bottle Designed for More Than Just Tequila

Sustainability and functionality go hand in hand at Suerte. The peel-away labels on the 1L Blanco make it easy to repurpose the bottle long after the tequila is gone. Whether used for batched cocktails, juices, infused syrups, or even water, this durable container is designed to have a second life behind the bar.

Bigger bottle, better margins- the Rabbit is hopping behind the bar where it belongs.

The 1L is currently available in Florida, Colorado, Texas, California, Georgia, Oklahoma, New York, Kansas, Indiana & Arizona and soon to be in Massachusetts, Illinois, Kentucky, Nevada,Tennessee, New Jersey and Washington.

Suerte Tequila (NOM 1530) is a single-distillery tequila crafted using traditional methods, including slow-roasting agave, tahona crushing, and pristine spring water. Produced at Tequilera Simbolo in the highlands of Atotonilco El Alto, Jalisco, Suerte is among the rare 2% of tequila brands with a dedicated distillery, ensuring full control over quality and sustainability. Suerte is also in the exclusive less than 1% of brands using 100% tahona crushing, creating a more authentic, nuanced tequila.

Suerte’s award-winning lineup includes Blanco (2024 SFWSC Gold Winner), Blanco Still Strength (2024 SFWSC Gold & 2024 SIP Gold Winner), Reposado (2024 SFWSC Double Gold & 2024 SIP Platinum Winner), An~ejo (2024 SFWSC Silver Winner), and Extra An~ejo (2024 SIP Gold Winner), as well as Margarita (2024 SIP Gold Winner), Paloma (2024 SFWSC Double Gold & 2024 SIP Double Gold Winner), and Ranch Water Canned Cocktail (2024 SFWSC Double Gold Winner). Suerte is proudly Colorado’s Tequila, delivering premium craftsmanship at an unbeatable value.

Here’s to the Rabbits. Centuries ago, legend has it, a farmer’s wife saw lots of rabbits (400 it is said). They were bouncing happily through her fields lapping up the juices from the fermented agave plants. She went out and collected some of the nectar in jars, brought it into the hacienda and, for the first time, everyone did tequila shots. Ultimately she was crowned Mayahuel, the Aztec Goddess of Tequila. And the rabbits, well, to Suerte, they’re heroes.