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BevNETPress Releases

Tom Holland’s New Brand BERO Partners with Raising the Bar for Zero-Proof Cocktail Kit

PRESS RELEASE posted by Alexa Baker PR

Mar. 3, 2025 at 12:21 pm

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Non-Alcoholic Beverages
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Raising the Bar, the leading zero-proof cocktail subscription box, has partnered with BERO, Tom Holland’s premium non-alcoholic beer brand, for its March mocktail box, Gold Standard. This limited-edition kit explores the versatility of beer in zero-proof mixology, featuring two expertly crafted cocktail recipes that highlight BERO’s depth of flavor, plus a standalone can of BERO's Noon Wheat beer to enjoy on its own.

Designed for both convenience and creativity, Gold Standard includes everything needed to craft bar-quality mocktails at home. Each recipe showcases a different BERO non-alcoholic beer, paired with premium ingredients and an essential bar tool to elevate the zero-proof experience. The full lineup of BERO beers include: 

  • Kingston Golden Pils – A nod to Tom’s hometown, Kingston Upon Thames, this fresh take on the classic European Pilsner is crisp, bright, and timeless.
  • Edge Hill Hazy IPA – Inspired by Tom’s school, where countless memories were made, this New England-style IPA is juicy, tropical, and bursting with hop-forward flavor.
  • Noon Wheat – Named after Tom’s beloved schnauzer, Noon, this cloudy wheat beer delivers a smooth, classic profile with a perfect citrus finish.

As a pioneer in the zero-proof space, Raising the Bar continues to redefine the non-alcoholic cocktail experience by offering curation, convenience, and education. Each kit makes mindful drinking effortless and enjoyable, eliminating the need for research or ingredient hunting while providing a seamless way to discover premium non-alcoholic brands. By partnering with emerging brands like BERO, Raising the Bar helps bring visibility to NA beverages, introducing more people to the depth and craftsmanship behind today’s zero-proof options.

Raising the Bar’s Gold Standard box featuring BERO is available now as a one-time purchase for $70 plus $10 S&H, and all monthly subscribers will receive Gold Standard as their March box.

For More Information:
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